9 Things Every B2B Organization’s Online Newsroom Must Have

What we know… 73% of Journalists Visit Corporate Web Sites to Find Information, but… 43% can’t find a newsroom 53% can’t find media contacts 56% can’t find press materials of interest

73% of Journalists Visit Corporate Web Sites to Find Information, but…

43% can’t find a newsroom

53% can’t find media contacts

56% can’t find press materials of interest

There are 9 Things That Belong In Every Online Newsroom…

1. Case Studies Because without witnesses, it can be difficult to convince others that your solution does what you say it does.

Because without witnesses, it can be difficult to convince others that your solution does what you say it does.

2. Events Media and prospects need to know where you are if you want them to find you.

Media and prospects need to know where you are if you want them to find you.

3. Executive Biographies Media need information to validate your qualifications in order to value and include your opinions in their work.

Media need information to validate your qualifications in order to value and include your opinions in their work.

4. Executive Photography Don’t do it yourself! Hire a professional photographer to take the photo that will be broadcast to thousands of readers or viewers and live forever in print and online.

Don’t do it yourself!

Hire a professional photographer to take the photo that will be broadcast to thousands of readers or viewers and live forever in print and online.

5. Media Contacts Have direct contact information for your media relations representatives prominently listed for quick access by the media.

Have direct contact information for your media relations representatives prominently listed for quick access by the media.

6. Media Coverage As with case studies, third-party validation of your company’s solutions speaks volumes.

As with case studies, third-party validation of your company’s solutions speaks volumes.

7. Press Kit Company information should be up-to-date and cater to media preferences in formatting and content “ Just the Facts”

Company information should be up-to-date and cater to media preferences in formatting and content

“ Just the Facts”

8. News Releases By definition… “News” is “New” This section should always be kept up to date and anything older than 12 months should be archived.

By definition… “News” is “New”

This section should always be kept up to date and anything older than 12 months should be archived.

9. RSS Feeds Help those that are important to your success more easily stay up to date on your company’s news

Help those that are important to your success more easily stay up to date on your company’s news

A good online newsroom should be a visually engaging, content-rich source of timely, relevant information about your company and your industry.

When it all comes together, it’s a beautiful thing…

Visit us @ williammills.com Follow us @ twitter.com/wmagency Read our blog @ fintechmarketing.com Sign up for our “In Context” newsletter @ williammills.com/resources

Visit us @ williammills.com

Follow us @ twitter.com/wmagency

Read our blog @ fintechmarketing.com

Sign up for our “In Context” newsletter @ williammills.com/resources