73% of journalists visit corporate websites to find information. However, many fail to provide the information journalists are looking for. 43% of journalists can't find a company's newsroom. 54% can't find a company's media contacts. 56% can't find press materials of interest. This is a big problem for organizations looking to built brand awareness through the media.
William Mills Agency, the leading financial PR firm, recommends nine things that every B2B organization must have on its website.