An SEO Primer for Companies That Want to be Found

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  • 1. An SEO Primer ( For Companies That Want To Be Found)
  • 2. Is finding your company on the Web like looking for a needle in a haystack?
  • 3. Marketing was easier when all you had to worry about was… … making sure your buyers could find you in the yellow pages
  • 4. But the Internet changed the rules 65% of B2B purchasers use search engines in their awareness phase
  • 5. Organic Search Engine Optimization (SEO) B2B purchasers are 10 TIMES more likely… … to click on an organic search result… than a paid advertisement…
  • 6. But if you don’t make the Top 10… … your chances of being noticed are slim.
  • 7. Follow these steps… … to raise your search engine rankings
  • 8.
    • Research Keywords
    Understand and prioritize… … the exact words and phrases… … buyers use to find your products
  • 9. 2. Ensure Your Site Can Be Read Eliminate technical errors on your web site… … so search engine spiders and bots can read it.
  • 10. 3. Organize Your Site Add page titles… … descriptions… ..and keywords.. … to organize your site for search engines.
  • 11. 4. Create Content That Rules Fancy graphics, flash and video are great… …but page copy is king.
  • 12. 5. Implement a Linking Strategy Hyperlink keywords in press releases to page-specific content.
  • 13. 6. Launch A Social Media Campaign Social media sites influence page rankings. Launch social media campaigns with embedded keywords.
  • 14. 7. Create Sitemaps Submit sitemaps to search engines. Register your site in online directories.
  • 15. Implementing an SEO plan will help your company stand out
  • 16. When it all comes together… it’s a beautiful thing…
  • 17.
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