The Next Big Thing: A Faster Horse

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How changing attitudes can predict future behaviours

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The Next Big Thing: A Faster Horse

  1. 1. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE FASTER HORSES? ATTITUDES IN TREND PREDICTION CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ William Higham CEO, Next Big Thing Chinwag Psych 09/05/13 @nextbigthingco
  2. 2. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Chinwag Psych 09/05/13 @nextbigthingco
  3. 3. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Chinwag Psych 09/05/13 @nextbigthingco
  4. 4. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC, FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGY CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Chinwag Psych 09/05/13 @nextbigthingco
  5. 5. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE CONTACT US CURRENT POLICY Chinwag Psych 09/05/13 ATTITUDES STRATEGY FUTURE POLICY Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ @nextbigthingco
  6. 6. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Chinwag Psych 09/05/13 @nextbigthingco
  7. 7. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE New Drivers CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Changing Attitudes Future Behaviours Chinwag Psych 09/05/13 @nextbigthingco
  8. 8. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE Politics Economy Society Technology Environ’t Media CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Comm’y Safety Health Mobility Economy Fame Social Media, P2P Nostalgia, Tradition Self Health, Relax’n Tablets, On Demand Make Do & Mend, Thrift Play & Display Chinwag Psych 09/05/13 @nextbigthingco
  9. 9. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Chinwag Psych 09/05/13 @nextbigthingco
  10. 10. INTRO CHALLENGES INTRO ATTITUDES STRATEGY PREDICTION OUTRO BRANDS SECTORS CLOSE Thank you Next Big Thing is one of Britain’s most respected trend & consumer strategy consultancies. It was founded by consumer trends expert and author William Higham in 2002. Since then, we’ve worked with diverse blue chip clients across a wide range of sectors: BBC to HSBC to Universal. CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Higham is one of Europe’s foremost trends experts and a popular conference speaker and media interview subject. He is also the author of The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit (Kogan Page, 2009). Chinwag Psych 09/05/13 @nextbigthingco
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