The Next Big Thing: Profiting From Change

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How can brands anticipate and prepare for consumer change?

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The Next Big Thing: Profiting From Change

  1. 1. INTRO CHALLENGES BRANDS SECTORS CLOSE PERMANENT REVOLUTION PROFITING FROM CHANGE CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco William Higham LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ CEO, Next Big ThingABTA Travel Convention 10/10/12 1 of 13 Change is good
  2. 2. INTRO CHALLENGES BRANDS SECTORS CLOSE OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC, FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGY CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQABTA Travel Convention 10/10/12 2 of 13 Change is good
  3. 3. INTRO CHALLENGES BRANDS SECTORS CLOSE CHALLENGES FOR THIS CONFERENCE: HOW TO PREDICT AND ENGAGE TOMORROW’S CONSUMER. • How might the future look, and shape the travel industry of tomorrow? CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net • Where will industry’s future growth come from? Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, • What will the customer of tomorrow look like, and what matter to them? Islington, London EC1V 1NQ • How to connect with customers to suit ever-evolving needs and demands? • How to generate emotional response to drive engagement and retention?ABTA Travel Convention 10/10/12 3 of 13 Change is good
  4. 4. INTRO CHALLENGES BRANDS SECTORS CLOSE Nothing CONTACT US endures Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham but change Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Heraclitus, c.500 BCABTA Travel Convention 10/10/12 4 of 13 Change is good
  5. 5. INTRO CHALLENGES BRANDS SECTORS CLOSE A SELECTION OF SUCCESSFUL INTERNATIONAL BRANDS. BUT WHAT DO THEY ALL HAVE IN COMMON? CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQABTA Travel Convention 10/10/12 5 of 13 Change is good
  6. 6. INTRO CHALLENGES BRANDS SECTORS CLOSE SOME MORE SUCCESSFUL BRANDS. BUT WHAT DO THESE ALL HAVE IN COMMON? CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQABTA Travel Convention 10/10/12 6 of 13 Change is good
  7. 7. INTRO CHALLENGES BRANDS SECTORS CLOSE Society Technology CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Economy Islington, London EC1V 1NQ Attitudes Other industries BehavioursABTA Travel Convention 10/10/12 7 of 13 Change is good
  8. 8. INTRO CHALLENGES BRANDS SECTORS CLOSE TECHNOLOGY • 45% of Internet users used mobile to connect to Internet in 2011 – ONS • By 2014, more will connect to internet via mobiles than PCs - Morgan Stanley CONTACT US • 51% [23m] mobile phone users have used m-commerce - IAB/IMRG/AIME Telephone: 020 3539 1398 Email: info@next-big-thing.net • Predicted 17% rise in location-based service use by end of 2012 - TNS Twitter: @Nextbigthingco LinkedIn: William Higham • 300bn emails pd - Mashable; 50% knowledge worker’s day is managing info – Basex Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ • E-Guides, Play & Display, Non Friction, M-Commerce, Brand Aid …ABTA Travel Convention 10/10/12 8 of 13 Change is good
  9. 9. INTRO CHALLENGES BRANDS SECTORS CLOSE ECONOMICS • 98% UK mums still search for discounts post-recession: 23% do so more – OnePoll • 1 in 5 Britons follow brands or retailers for sale news – Price Waterhouse Cooper CONTACT US • Number of Britons wanting to go back to learning is at 20-year high – NIACE Telephone: 020 3539 1398 Email: info@next-big-thing.net • There was a 20% increase in business start-ups in 2011 – Creditsafe Twitter: @Nextbigthingco LinkedIn: William Higham • 1 in 5 Britons will spend more on something they believe will last longer – Mintel Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ • Variable Value, Purposive Travel, Voluntourism, Extreme Escape, Prodsumers …ABTA Travel Convention 10/10/12 9 of 13 Change is good
  10. 10. INTRO CHALLENGES BRANDS SECTORS CLOSE SOCIETY • UK now has twice as many single parents as co-habiting parents - ONS • 46% of families with dependent children in 2011 have just one child - ONS CONTACT US • UK will have the most multi-generation households ever by 2020 - Future Lab Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco • Only increase in sport participation between 2008-11 was among 35-54s - ONS LinkedIn: William Higham Office: The Hub, 5 Torrens St, • Men now spend longer per day on grooming than women do - Travelodge Islington, London EC1V 1NQ • Three times as many 20-34s live with their parents as live on their own – ONS • Jigsaw Families, Beanpole Families, Young Old, Old Young, Gender Blending …ABTA Travel Convention 10/10/12 10 of 13 Change is good
  11. 11. INTRO CHALLENGES BRANDS SECTORS CLOSE ATTITUDES • 60% of Britons suffer from General Anxiety Disorder – Anxiety UK • 42% Brits think 2 years+ before ‘feelgood factor’ back - Mintel CONTACT US • 92% consumers globally trust earned media: up by 18% since 2007 - Mintel Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco • Just 53% of 10k biggest sites have ‘share’ buttons – BrightEdge LinkedIn: William Higham Office: The Hub, 5 Torrens St, • 50% Brits self-diagnose – Reuters; Nutraceuticals $200bn 2016 – BCC Islington, London EC1V 1NQ • 47% Britons want to spend time away from the Internet – FutureLab • Meaning Of Life, Communal Leisure, One Night Only, Self Health, Digital Detox …ABTA Travel Convention 10/10/12 11 of 13 Change is good
  12. 12. INTRO CHALLENGES BRANDS SECTORS CLOSE HUNT DOWN CHANGE WHEREVER YOU CAN. CHANGE OFFERS OPPORTUNITIES. CHANGE IS GOOD. CONTACT US Telephone: 020 3539 1398 Play & Display Brand Aid Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Variable Value Purposive Travel Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Jigsaw Families Young Old Meaning Of Life Communal Leisure One Night Only Digital DetoxABTA Travel Convention 10/10/12 12 of 13 Change is good
  13. 13. INTRO CHALLENGES BRANDS SECTORS CLOSE Thank you Next Big Thing is one of Britain’s most respected CONTACT US trend & consumer strategy consultancies. Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco It was founded by consumer trends expert and LinkedIn: William Higham author William Higham in 2002. Since then, we’ve Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ worked with diverse blue chip clients across a wide range of sectors: BBC to HSBC to Universal. Higham is one of Europe’s foremost trends experts and a popular conference speaker and media interview subject. He is also the author of The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit (Kogan Page, 2009).ABTA Travel Convention 10/10/12 13 of 13 Change is good

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