INTRO CHALLENGES       CHALLENGES                 BRANDS                                  BRANDS   TRENDS                 ...
INTRO CHALLENGES       CHALLENGES                 BRANDS                                  BRANDS   TRENDS                 ...
INTRO CHALLENGES       CHALLENGES                 BRANDS                                  BRANDS       TRENDS             ...
INTRO CHALLENGES       CHALLENGES                 BRANDS                                  BRANDS   TRENDS                 ...
INTRO CHALLENGES       CHALLENGES                 BRANDS                                  BRANDS   TRENDS                 ...
INTRO CHALLENGES       CHALLENGES                       BRANDS                                        BRANDS      TRENDS  ...
INTRO CHALLENGES       CHALLENGES                     BRANDS                                      BRANDS      TRENDS      ...
INTRO CHALLENGES       CHALLENGES                      BRANDS                                       BRANDS       TRENDS   ...
INTRO CHALLENGES       CHALLENGES                      BRANDS                                       BRANDS         TRENDS ...
INTRO CHALLENGES       CHALLENGES                    BRANDS                                     BRANDS       TRENDS       ...
INTRO CHALLENGES       CHALLENGES                 BRANDS                                  BRANDS      TRENDS              ...
INTRO CHALLENGES       CHALLENGES                        BRANDS                                         BRANDS            ...
INTRO CHALLENGES       CHALLENGES                       BRANDS                                        BRANDS              ...
Upcoming SlideShare
Loading in …5
×

The Next Big Thing: The Future Of Leisure

352 views
215 views

Published on

Key new trends in leisure-related attitudes and behaviours - and how brands should respond

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
352
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Next Big Thing: The Future Of Leisure

  1. 1. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE FUTURE LEISURE PROFITING FROM CHANGE CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco William Higham LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ CEO, Next Big ThingN.I.T.B. MASTERCLASS 27.11.12 1 of 13@NEXTBIGTHINGCO
  2. 2. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC, FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGY CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQN.I.T.B. MASTERCLASS 27.11.12 2 of 13@NEXTBIGTHINGCO
  3. 3. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Nothing CONTACT US endures Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham but change Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Heraclitus, c.500 BCN.I.T.B. MASTERCLASS 27.11.12 3 of 13@NEXTBIGTHINGCO
  4. 4. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE A SELECTION OF SUCCESSFUL INTERNATIONAL BRANDS. BUT WHAT DO THEY ALL HAVE IN COMMON? CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQN.I.T.B. MASTERCLASS 27.11.12 4 of 13@NEXTBIGTHINGCO
  5. 5. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE SOME MORE SUCCESSFUL BRANDS. BUT WHAT DO THESE ALL HAVE IN COMMON? CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQN.I.T.B. MASTERCLASS 27.11.12 5 of 13@NEXTBIGTHINGCO
  6. 6. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Society Technology CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Economy Other Brands Other industriesN.I.T.B. MASTERCLASS 27.11.12 6 of 13@NEXTBIGTHINGCO
  7. 7. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Internet Of Things CONTACT US Telephone: 020 3539 1398 Flexible Friends Email: info@next-big-thing.net Twitter: @Nextbigthingco ON THE LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ GO M-Commerce E-Guides Channel HoppingN.I.T.B. MASTERCLASS 27.11.12 7 of 13@NEXTBIGTHINGCO
  8. 8. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Wish You Were Here For Your Eyes Only CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco Social PLAY & LinkedIn: William Higham Office: The Hub, 5 Torrens St, Currency Islington, London EC1V 1NQ DISPLAY Right Here Right Now Curation Is CreationN.I.T.B. MASTERCLASS 27.11.12 8 of 13@NEXTBIGTHINGCO
  9. 9. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Lifelong Learning Purposive CONTACT US Telephone: 020 3539 1398 Travel Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham UPTURN IN A Office: The Hub, 5 Torrens St, Full-Pleasure Islington, London EC1V 1NQ DOWNTURN Leisure Brand Aid Fantasy Variable Value Style Extreme EscapeN.I.T.B. MASTERCLASS 27.11.12 9 of 13@NEXTBIGTHINGCO
  10. 10. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Communal Leisure Local Heroes CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham COMMUNITY Office: The Hub, 5 Torrens St, Meaning Islington, London EC1V 1NQ SPIRIT Of Life Framilies Happy FamiliesN.I.T.B. MASTERCLASS 27.11.12 10 of 13@NEXTBIGTHINGCO
  11. 11. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Simple Life Tech-free Travel CONTACT US Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco DIGITAL LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Back To DETOX Nature Self Health Blue Is The Colour Eco ChicN.I.T.B. MASTERCLASS 27.11.12 11 of 13@NEXTBIGTHINGCO
  12. 12. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE HUNT DOWN CHANGE WHEREVER YOU CAN. CHANGE OFFERS OPPORTUNITIES. CHANGE IS GOOD. CONTACT US Telephone: 020 3539 1398 E-Guides Internet Of Things Email: info@next-big-thing.net Twitter: @Nextbigthingco LinkedIn: William Higham Play & Display F.Y.E.I. Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ Purposive Travel Full-Pleasure Leisure Community Spirit Happy Families Digital Detox Back To NatureN.I.T.B. MASTERCLASS 27.11.12 12 of 13@NEXTBIGTHINGCO
  13. 13. INTRO CHALLENGES CHALLENGES BRANDS BRANDS TRENDS SECTORS CLOSE Thank you Next Big Thing is one of Britain’s most respected CONTACT US trend & consumer strategy consultancies. Telephone: 020 3539 1398 Email: info@next-big-thing.net Twitter: @Nextbigthingco It was founded by consumer trends expert and LinkedIn: William Higham author William Higham in 2002. Since then, it’s Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ worked with diverse blue chip clients across a wide range of sectors: BBC to HSBC to Universal. Higham is one of Europe’s foremost trends experts and a popular conference speaker and media interview subject. He is also the author of The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit (Kogan Page, 2009).N.I.T.B. MASTERCLASS 27.11.12 13 of 13@NEXTBIGTHINGCO

×