0
By Will & Riley
Our Blog
Introduction <ul><li>Facebook is social-networking site that allows millions of people to connect world-wide. It is this v...
Advantages of Facebook <ul><li>Facebook’s Unique Setup </li></ul><ul><ul><li>Demographic targeting – Advertisements are ta...
Example of A Success Story <ul><li>True to Life Clothing </li></ul><ul><li>Free Advertising through Fan pages. </li></ul><...
Disadvantages <ul><li>Although Facebook’s advertising does have some disadvantages it is possible to overcome these. Faceb...
Conclusion <ul><li>Riley and I approached the topic separately. </li></ul><ul><li>Would we have conflicting view or come u...
 
Upcoming SlideShare
Loading in...5
×

Advertising on facebook new chose this one

159

Published on

choose this one.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
159
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Advertising on facebook new chose this one"

  1. 1. By Will & Riley
  2. 2. Our Blog
  3. 3. Introduction <ul><li>Facebook is social-networking site that allows millions of people to connect world-wide. It is this very system that brings over 400 million people to the site and thus creates one single place to target people with companies, business and advertising. </li></ul>
  4. 4. Advantages of Facebook <ul><li>Facebook’s Unique Setup </li></ul><ul><ul><li>Demographic targeting – Advertisements are targeted on users base on characteristics such as Age, Gender, Martial Status, interests etc. </li></ul></ul><ul><ul><li>Over 400,000,000 subscribers. </li></ul></ul><ul><ul><li>Real life statistic of ad’s, allowing immediate changes to an ad. </li></ul></ul><ul><li>Facebook’s Free Advertising – </li></ul><ul><ul><li>This includes features such as Facebook Groups and Pages. </li></ul></ul>
  5. 5. Example of A Success Story <ul><li>True to Life Clothing </li></ul><ul><li>Free Advertising through Fan pages. </li></ul><ul><li>Started as a Small Business, selling to friends. </li></ul><ul><li>Through fan pages, manage to expand to 6000 fans. </li></ul><ul><li>Now turns a profit of over $50,000 </li></ul>
  6. 6. Disadvantages <ul><li>Although Facebook’s advertising does have some disadvantages it is possible to overcome these. Facebook’s real life ad updates. Some of these disadvantages are: </li></ul><ul><ul><li>Fraudulent Clicking </li></ul></ul><ul><ul><li>Market saturation </li></ul></ul><ul><ul><li>Do people pay attention? </li></ul></ul><ul><ul><li>Does Facebook’s demographic targeting work? </li></ul></ul><ul><ul><li>Personally I have found some ads irrelevant. </li></ul></ul>
  7. 7. Conclusion <ul><li>Riley and I approached the topic separately. </li></ul><ul><li>Would we have conflicting view or come up with a similar result? </li></ul><ul><li>This also allowed us to ask real questions to each other and receive real results. </li></ul><ul><li>General consensus: Facebook advertising works. Demographic targeting is a unique idea that other sites cannot employ. </li></ul><ul><li>Take advantage of free ads: Fan pages. </li></ul><ul><li>There will always be faults and uncertainty, but that is advertising. </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×