Five key areas that we will focus on today  Understandi      ng                     Engaging               Influencing    ...
No.1 “The world of events ischanging. Organisers have to         understandthat their job will never be the             sa...
No.2 “Organisers have to            engage other parts of the business todemonstrate the true value they          can deli...
Understand the                potential of                 your events                and your own                potentia...
No.3 “Prove that you are THE       EXPERT and        influence          others”
Set objectives                                Set budget                                                                Yo...
No.4 “Today’s event organiser  has to be so much more.        They have to    create experiencesand STOP organising events.
The World´s first exhibition in           1852
2011. What went wrong?
Nov 2012. And it seems to continue Imagine spending ALL DAY here!
Business events have been around for a long time and most things can be changed. Perhaps if they were designed by agenius ...
As the organiseryou should try to do at LEAST one thing that      makes your event memorable.
As the organiseryou should ask all your speakers: why will your   session be memorable? And can I help?
Support your exhibitors to create an exhibition that is PULL and not push. You have a shared interest in              maki...
No.5 “Events are still about          delivery.However it’s about the value that your event delivers toall of your stakeho...
We can do truly wonderful thingsif all of the event stakeholders build something                      together
William says:“No one ever erected  a statue to a critic”
William says:“Investigate event technology that helps   you move fromadmin and logistics to     adding value”
William says:“Join twitter. Follow     #eventprofsand @williamevents”
William says: “Go back to the office  tomorrow and ask  that your job title be     changed from   event organiser to Exper...
Create and Deliver ValueCREATE UNIQUE EXPERIENCES NOT EVENTS:Organisations have to focus on the experience of the attendee...
Join our LinkedIn Group
Go create!You Experience   Creator!
William Thomson   @williameventswww.gallusevents.co.uk
Europe congress feb 2013 for attendees
Europe congress feb 2013 for attendees
Europe congress feb 2013 for attendees
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Europe congress feb 2013 for attendees

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A seesion outlining what all the stakeholders in events can do to make sure our events are great!

Focussing on what the organiser can do to ensure their events become experiences.

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Europe congress feb 2013 for attendees

  1. 1. Five key areas that we will focus on today Understandi ng Engaging Influencing Creating Delivering
  2. 2. No.1 “The world of events ischanging. Organisers have to understandthat their job will never be the same”
  3. 3. No.2 “Organisers have to engage other parts of the business todemonstrate the true value they can deliver”
  4. 4. Understand the potential of your events and your own potential as an organiserA link to a wonderful event that shows exactly what your events can do for your company!
  5. 5. No.3 “Prove that you are THE EXPERT and influence others”
  6. 6. Set objectives Set budget You will be Print this off amazed how and stick it to Research market few people your think wecomputer! And actually have say goodbye Secure key factors a process to silly whenrequests from managing our others to do Initially market event / tailor offering events. So things at the demonstrate wrong time that you are when you are Secure remaining parts of the event the expert andplanning event you have a plan! Get involved in the details Run event Tie up event
  7. 7. No.4 “Today’s event organiser has to be so much more. They have to create experiencesand STOP organising events.
  8. 8. The World´s first exhibition in 1852
  9. 9. 2011. What went wrong?
  10. 10. Nov 2012. And it seems to continue Imagine spending ALL DAY here!
  11. 11. Business events have been around for a long time and most things can be changed. Perhaps if they were designed by agenius at the start we wouldn’t need to change them. But theyweren’t. So be bold and make changes. William is certainly no Dalí but Gallus Events do know a lot about meeting design.
  12. 12. As the organiseryou should try to do at LEAST one thing that makes your event memorable.
  13. 13. As the organiseryou should ask all your speakers: why will your session be memorable? And can I help?
  14. 14. Support your exhibitors to create an exhibition that is PULL and not push. You have a shared interest in making this space work.
  15. 15. No.5 “Events are still about delivery.However it’s about the value that your event delivers toall of your stakeholders thatwill determine your success”
  16. 16. We can do truly wonderful thingsif all of the event stakeholders build something together
  17. 17. William says:“No one ever erected  a statue to a critic”
  18. 18. William says:“Investigate event technology that helps you move fromadmin and logistics to  adding value”
  19. 19. William says:“Join twitter. Follow  #eventprofsand @williamevents”
  20. 20. William says: “Go back to the office tomorrow and ask  that your job title be  changed from  event organiser to Experience Creator”
  21. 21. Create and Deliver ValueCREATE UNIQUE EXPERIENCES NOT EVENTS:Organisations have to focus on the experience of the attendee. Content and connections are no longerthe unique domain of events. Social Media and the internet has revolutionised the way people meet andconsume content. Your event has to focus on its unique position and create a unique experience that trulyadds VALUE.UNDERSTAND THE VALUE FOR EVERY STAKEHOLDERYour events will only be successful if you focus on the VALUE you deliver for every stakeholder.THE IMPACT OF YOUR EVENT HAS TO LAST LONGER THAN THE PHYSICALDURATION OF YOUR EVENTYou have to focus on how to add value before and after. And your event has to deliver real, true andmeasurable value during the event.
  22. 22. Join our LinkedIn Group
  23. 23. Go create!You Experience Creator!
  24. 24. William Thomson @williameventswww.gallusevents.co.uk
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