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Understanding & Designing for the Mobile Web
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Understanding & Designing for the Mobile Web

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  • 1. Understanding & Designingfor the Mobile Web
  • 2. Mobile Web Users• Busy doing something else - Main focus not necessarily website - Information needs to be quick and easy to access• Key difference between mobile and desktop - Mobile – “on the go” situations - Desktop – stationary, predictable environment
  • 3. Mobile Site Usefulness
  • 4. When Planning for Mobile…Answer a few basic questions: 1. Who is using your site? 2. What are your users doing when they get to your site? 3. Where is your site being accessed from? 4. When is your site accessed? 5. Why are users coming to your site?Zero in on the main focus of the website andmake that prominent and accessible
  • 5. User Friendly Guidelinesfor the Mobile Web
  • 6. Design for FingersFingertips are 40-80px wide • Click targets should be a minimum of 30-40px in sizeNo hover events • Active events are useful for user experienceUse Whitespace • Increases space between clickable elements
  • 7. Optimize for Vertical ScrollingUsers already familiar • Reduces chance that users will miss content
  • 8. Keep Download Time in MindAvoid background images • Can reduce readability in certain lighting conditionsUse external stylesheets and javascriptCombine smaller images into one file • Use css to position
  • 9. Mobile FormsUse native web form controls Use top aligned labelsMinimize number of screensDisplay password character optionUse HTML5 form imput types • email, url, number, range, date pickers, search, color
  • 10. Mobile FormsMinimize required data input when possible • Entering data requires the user to focus on input - Websites need exact data • Require minimum amount of data • Remember data that the user previously enters • Use drop downs instead of input fields • Collect data automatically
  • 11. Miscellaneous GuidelinesMost mobile browsers don’t support plugins or extensionsSearch box and navigation need to be prominent and easy to findLess is more • Avoid unnecessary graphicsIs your site useable with little to no css?
  • 12. A Closer LookReal-World Mobile Site Examples
  • 13. YouTube
  • 14. CNN
  • 15. Clarity Way
  • 16. Yuma Dental