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Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
Optimizing your google local listing for search
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Optimizing your google local listing for search

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  • 1. OPTIMIZING YOUR GOOGLE PLACE LISTING FOR SEARCH Kristin Miller WebpageFX20% of Google searches are for a local business.
  • 2. PLACE LISTING VIA GOOGLE PLACES Free, local platform from Google The answer for location-based local businesses! Help You Appear in:  Global Search Results  Mobile  Google Earth  GPS 97% of consumers search for local businesses online. 20% of Google searches are for a local business and 40% of mobile Google searches are for a local business.
  • 3. IMPORTANCE OF A GOOGLE PLACE LISTING A high-ranked Google Places listing is essential for driving business to your storefront
  • 4. PLACE LISTINGS WITHIN SEARCH RESULTS Search for “salon new york city” Map Listings Under Map Listings Under/Above Organic Results
  • 5. ANATOMY OF A GOOGLE PLACE LISTING Optimized Listing Example  Address, Phone Number, Website  Correct Map Marker on Map  Categories  Hours  Transit, if applicable  Update from owner  Description  Photos and Videos  Offers  Reviews
  • 6. OPTIMIZING YOUR PLACE LISTING Go to: http://www.google.com/local/add/businessCenter Add Your Business Fill out Everything!  Description: keywords you’d like your listing to rank for  5 Categories: stay relevant, try to use keywords  Photos & Videos  Additional Details: keywords Citations!
  • 7. CITATIONS Mentions of your business name and address across the Web to validate your listing and increase Google’s confidence in it Examples: Yelp, Urbanspoon, TripAdvisor, Yellow Pages, Local Chamber of Commerce website (some free, some paid) Start with your website! Getlisted.org  Evaluates your citations and gives a to do list Top 50 US Citation Sources
  • 8. GET GOOGLE REVIEWS ASK  Link to your listing on your website Offer an incentive (discount, gift card, etc.) for those who write a review on your Google listing Solicit reviews on marketing materials  Newsletters  Feedback forms
  • 9. EVALUATING YOUR LISTING’S SUCCESS Analytics from Google
  • 10. EVALUATING YOUR LISTING’S SUCCESS Word of Mouth
  • 11. EVALUATING YOUR LISTING’S SUCCESS Offers Reviews
  • 12. UPDATE, UPDATE, UPDATE! Consider your Google Local Listing a beneficial extension of your website and online presence – keep it fresh! Update When You…  Change locations  Add a special offer  Remodel  Add or remove a service  Change your business hours
  • 13. QUESTIONS?

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