Don’t Forget SEO for YouTube Descriptive video titles Tag, tag, tag, tag Use keywords in titles Don’t forget to set the Categories, Date and Location. Allowing comments is up to you, but DO allow embedding.
Answer Stories About You
C’mon, do it for the journos
Comment on Google News stories about your client, candidate, or company
SEM = Search Engine Marketing How to remember the difference: AdSense earns you SENSE (cents). AdWords puts your WORDS on someone else’s page. AdSense is for “publishers” i.e. bloggers and webmasters. AdWords are for advertisers. Advertising of this type is called PPC. You only pay (or get paid) when someone clicks.
Buy Your Rivals’ Keywords
That is, make their reputation management a bit harder:
Buy ads to promote negative stories about your opponent.
Consistency… Or Not
What if I’m Not Using My Name?
Protect and redirect
Participation is Key
Create more chances for searchers to find you
Take Advantage of New Platforms
This “Human-powered Search” engine is gimmicky… but it could be useful.
Don’t Forget About Judgment
Search Engine Optimization +
Common sense =
William Beutler www.newmediastrategies.net www.twitter.com/williambeutler www.blogpi.net [email_address]