Towson E-Business Presentation
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Towson E-Business Presentation Towson E-Business Presentation Presentation Transcript

  • Why Blogging Should be the Hub of Your Social Media Efforts
    March 9, 2011
    Will Davis
    will@rightsourcemarketing.com
    410.925.6626
    twitter.com/willdavis/
  • About Right Source Marketing
    Unique hybrid model
    Tracking and performance are key
    We don’t just execute, we educate
    2
  • Client Experience:
    3
  • Recommended Approach to Marketing Efforts
    4
  • Blog as Your Social Media Hub
    5
  • What is a Blog? Blogging?
    • A blog is a cost-effective way to communicate quickly with — and get feedback from — your audience of readers, whether they are colleagues, competitors, the media, prospects or customers.
    • A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.
    • A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.
    6
  • Blogging Platforms
    The importance of your domain for corporate blogs yourcompany.Com/blog or blog.Yourcompany.Com
    Be careful if you don’t use your own domain i.E.Yourcompany.Blogspot.Com or yourcompany.Wordpress.Com
    Template approach vs. Custom design
    7
  • Why Talk Blogging Now?
    WANT TO GET LEFT BEHIND AGAIN?
    8
  • Why Talk Blogging Now?
    WANT TO GET LEFT BEHIND AGAIN?
    9
  • Social Media Growth
    10
  • Different Types of Blogs
    • Personal blog
    • Corporate blog
    • Professional blog
    11
  • Different Types of Blogs
    • News blog
    • Product blog
    • Micro blog
    12
  • Typical Blog Components
    Header/Title
    Ad
    Navigation
    Ad
    Post
    Subscription
    Offer
    Blogroll
    13
  • Why Should Organizations Blog - Branding
    “The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done.”
    • Jonathan Schwartz
    Sun CEO
    14
  • Why Should Organizations Blog - SEO
    #1 Ranking
    15
  • Why Should Organizations Blog - SEO
    16
  • Why Should Organizations Blog - LEADS
    According to HubSpot, marketers with blogs generate 67% more leads.
    17
  • Other Reasons Organizations Should Blog
    • Provides a “human voice” to company
    • Thought leadership
    • Transparency
    • Building community and engagement
    • Public relations/crisis management
    • Customer service
    …The Same Reasons Organizations Get Involved in Social Media
    18
  • Common Blogging Objections
    “This is going to require a lot of time and resources.”
    “Our legal department has hangups with blogging.”
    “We don’t have enough to say.”
    “We don’t want to take away valuable employees from their primary roles.”
    “We’re afraid of opening ourselves up to complaints and criticism.”
    “We’re not great at conversational marketing.”
    “It’s going to be hard to measure.”
    19
  • Writing a Blog Post – Types of Posts
    • Instructional: Tell your audience how to do something
    • Informational: Provide information on a topic
    • Reviews: Product or service reviews
    • Lists: Top 10s, Top 5s, Top 50s, etc.
    • Interviews: Recap discussion with interesting people
    • Case Studies: Show problem/solution/results
    • Link: Providing a link to an interesting article
    • Contrast: Compare two options
    • Rant: Bring the passion
    • Research: Recap your study or someone else’s
    • Predictions: Tell us what will be hot in the coming year/quarter/etc.
    20
  • How To Write a Good Blog Post
    #1 Put your audience (the reader) first.
    #2 Organize your thoughts before writing.
    #3 Use short paragraphs.
    #4 Use short sentences.
    #5 Use simple words.
    21
  • How To Write a Good Blog Post
    #6 Be specific.
    #7 Write in a conversational style.
    #8 Tell stories.
    #9 Be clear.
    #10 Write well. Be interesting.
    22
  • The Blog as Your Social Media Hub
    • For all these reasons, your blog’s content can serve as your social media hub in ways your website can’t
    23
  • The Blog as Your Social Media Hub
    Without the right content to point to, your social media presence is like a newspaper that’s all headlines and no stories
    Social media without a blog limits your use of social media to brief thoughts with no depth attached
  • How To Market Your Blog & Blog Content
    Website
    25
  • How To Market Your Blog & Blog Content
    Email
    26
  • How To Market Your Blog & Blog Content
    Twitter
    27
  • How To Market Your Blog & Blog Post
    Facebook
    28
  • How To Market Your Blog & Blog Post
    LinkedIn
    29
  • How To Market Your Blog & Blog Post
    Technorati
    30
  • How To Market Your Blog & Blog Post
    Industry Sites/Article Sites Using RSS
    31
  • How To Market Your Blog & Blog Post
    32
  • Measuring Your Blog’s Success - Quantitative
    Visitors & Sources
    Content & Stickiness
    33
  • Measuring Your Blog’s Success - Quantitative
    34
  • Measuring Your Blog’s Success - Quantitative
    35
  • Measuring Your Blog’s Success - Qualitative
    What do you want to get out of it?
    Branding & Awareness Component
    Narrowcasting a Message
    “Skip the First Meeting”
    36