Why Blogging Should be the Hub of Your Social Media Efforts<br />March 9, 2011<br />Will Davis<br />will@rightsourcemarket...
About Right Source Marketing<br />Unique hybrid model<br />Tracking and performance are key<br />We don’t just execute, we...
Client Experience:<br />3<br />
Recommended Approach to Marketing Efforts<br />4<br />
Blog as Your Social Media Hub<br />5<br />
What is a Blog? Blogging?<br /><ul><li>A blog is a cost-effective way to communicate quickly with — and get feedback from ...
A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highl...
A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is prope...
Blogging Platforms<br />The importance of your domain for corporate blogs yourcompany.Com/blog or blog.Yourcompany.Com<br ...
Why Talk Blogging Now?<br />WANT TO GET LEFT BEHIND AGAIN?<br />8<br />
Why Talk Blogging Now?<br />WANT TO GET LEFT BEHIND AGAIN?<br />9<br />
Social Media Growth<br />10<br />
Different Types of Blogs<br /><ul><li> Personal blog
 Corporate blog
 Professional blog</li></ul>11<br />
Different Types of Blogs<br /><ul><li> News blog
 Product blog
 Micro blog</li></ul>12<br />
Typical Blog Components<br />Header/Title<br />Ad<br />Navigation<br />Ad<br />Post<br />Subscription<br />Offer<br />Blog...
Why Should Organizations Blog - Branding<br />“The perception of Sun as a faithful and authentic tech company is now very ...
Why Should Organizations Blog - SEO<br />#1 Ranking <br />15<br />
Why Should Organizations Blog - SEO<br />16<br />
Why Should Organizations Blog - LEADS<br />According to HubSpot, marketers with blogs generate 67% more leads.<br />17<br />
Other Reasons Organizations Should Blog<br /><ul><li> Provides a “human voice” to company
 Thought leadership
 Transparency
 Building community and engagement
 Public relations/crisis management
 Customer service</li></ul>…The Same Reasons Organizations Get Involved in Social Media<br />18<br />
Common Blogging Objections<br />“This is going to require a lot of time and resources.”<br />“Our legal department has han...
Writing a Blog Post – Types of Posts<br /><ul><li>Instructional: Tell your audience how to do something
 Informational: Provide information on a topic
 Reviews: Product or service reviews
 Lists: Top 10s, Top 5s, Top 50s, etc.
 Interviews: Recap discussion with interesting people
 Case Studies: Show problem/solution/results
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Towson E-Business Presentation

  1. 1. Why Blogging Should be the Hub of Your Social Media Efforts<br />March 9, 2011<br />Will Davis<br />will@rightsourcemarketing.com<br />410.925.6626<br />twitter.com/willdavis/<br />
  2. 2. About Right Source Marketing<br />Unique hybrid model<br />Tracking and performance are key<br />We don’t just execute, we educate <br />2<br />
  3. 3. Client Experience:<br />3<br />
  4. 4. Recommended Approach to Marketing Efforts<br />4<br />
  5. 5. Blog as Your Social Media Hub<br />5<br />
  6. 6. What is a Blog? Blogging?<br /><ul><li>A blog is a cost-effective way to communicate quickly with — and get feedback from — your audience of readers, whether they are colleagues, competitors, the media, prospects or customers.
  7. 7. A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.
  8. 8. A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.</li></ul>6<br />
  9. 9. Blogging Platforms<br />The importance of your domain for corporate blogs yourcompany.Com/blog or blog.Yourcompany.Com<br />Be careful if you don’t use your own domain i.E.Yourcompany.Blogspot.Com or yourcompany.Wordpress.Com<br />Template approach vs. Custom design<br />7<br />
  10. 10. Why Talk Blogging Now?<br />WANT TO GET LEFT BEHIND AGAIN?<br />8<br />
  11. 11. Why Talk Blogging Now?<br />WANT TO GET LEFT BEHIND AGAIN?<br />9<br />
  12. 12. Social Media Growth<br />10<br />
  13. 13. Different Types of Blogs<br /><ul><li> Personal blog
  14. 14. Corporate blog
  15. 15. Professional blog</li></ul>11<br />
  16. 16. Different Types of Blogs<br /><ul><li> News blog
  17. 17. Product blog
  18. 18. Micro blog</li></ul>12<br />
  19. 19. Typical Blog Components<br />Header/Title<br />Ad<br />Navigation<br />Ad<br />Post<br />Subscription<br />Offer<br />Blogroll<br />13<br />
  20. 20. Why Should Organizations Blog - Branding<br />“The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done.”<br /><ul><li>Jonathan Schwartz</li></ul> Sun CEO<br />14<br />
  21. 21. Why Should Organizations Blog - SEO<br />#1 Ranking <br />15<br />
  22. 22. Why Should Organizations Blog - SEO<br />16<br />
  23. 23. Why Should Organizations Blog - LEADS<br />According to HubSpot, marketers with blogs generate 67% more leads.<br />17<br />
  24. 24. Other Reasons Organizations Should Blog<br /><ul><li> Provides a “human voice” to company
  25. 25. Thought leadership
  26. 26. Transparency
  27. 27. Building community and engagement
  28. 28. Public relations/crisis management
  29. 29. Customer service</li></ul>…The Same Reasons Organizations Get Involved in Social Media<br />18<br />
  30. 30. Common Blogging Objections<br />“This is going to require a lot of time and resources.”<br />“Our legal department has hangups with blogging.”<br />“We don’t have enough to say.”<br />“We don’t want to take away valuable employees from their primary roles.”<br />“We’re afraid of opening ourselves up to complaints and criticism.”<br />“We’re not great at conversational marketing.”<br />“It’s going to be hard to measure.”<br />19<br />
  31. 31. Writing a Blog Post – Types of Posts<br /><ul><li>Instructional: Tell your audience how to do something
  32. 32. Informational: Provide information on a topic
  33. 33. Reviews: Product or service reviews
  34. 34. Lists: Top 10s, Top 5s, Top 50s, etc.
  35. 35. Interviews: Recap discussion with interesting people
  36. 36. Case Studies: Show problem/solution/results
  37. 37. Link: Providing a link to an interesting article
  38. 38. Contrast: Compare two options
  39. 39. Rant: Bring the passion
  40. 40. Research: Recap your study or someone else’s
  41. 41. Predictions: Tell us what will be hot in the coming year/quarter/etc.</li></ul>20<br />
  42. 42. How To Write a Good Blog Post<br />#1 Put your audience (the reader) first.<br />#2 Organize your thoughts before writing.<br />#3 Use short paragraphs.<br />#4 Use short sentences.<br />#5 Use simple words.<br />21<br />
  43. 43. How To Write a Good Blog Post<br />#6 Be specific.<br />#7 Write in a conversational style.<br />#8 Tell stories.<br />#9 Be clear.<br />#10 Write well. Be interesting.<br />22<br />
  44. 44. The Blog as Your Social Media Hub<br /><ul><li> For all these reasons, your blog’s content can serve as your social media hub in ways your website can’t</li></ul>23<br />
  45. 45. The Blog as Your Social Media Hub<br />Without the right content to point to, your social media presence is like a newspaper that’s all headlines and no stories<br />Social media without a blog limits your use of social media to brief thoughts with no depth attached<br />
  46. 46. How To Market Your Blog & Blog Content<br />Website<br />25<br />
  47. 47. How To Market Your Blog & Blog Content<br />Email<br />26<br />
  48. 48. How To Market Your Blog & Blog Content<br />Twitter<br />27<br />
  49. 49. How To Market Your Blog & Blog Post<br />Facebook<br />28<br />
  50. 50. How To Market Your Blog & Blog Post<br />LinkedIn<br />29<br />
  51. 51. How To Market Your Blog & Blog Post<br />Technorati<br />30<br />
  52. 52. How To Market Your Blog & Blog Post<br />Industry Sites/Article Sites Using RSS<br />31<br />
  53. 53. How To Market Your Blog & Blog Post<br />32<br />
  54. 54. Measuring Your Blog’s Success - Quantitative<br />Visitors & Sources<br />Content & Stickiness<br />33<br />
  55. 55. Measuring Your Blog’s Success - Quantitative<br />34<br />
  56. 56. Measuring Your Blog’s Success - Quantitative<br />35<br />
  57. 57. Measuring Your Blog’s Success - Qualitative<br />What do you want to get out of it?<br />Branding & Awareness Component<br />Narrowcasting a Message<br />“Skip the First Meeting”<br />36<br />
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