A blog is a cost-effective way to communicate quickly with — and get feedback from — your audience of readers, whether they are colleagues, competitors, the media, prospects or customers.
A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.
A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.
Blogging Platforms The importance of your domain for corporate blogs yourcompany.Com/blog or blog.Yourcompany.Com Be careful if you don’t use your own domain i.E.Yourcompany.Blogspot.Com or yourcompany.Wordpress.Com Template approach vs. Custom design 7
Why Talk Blogging Now? WANT TO GET LEFT BEHIND AGAIN? 8
Why Talk Blogging Now? WANT TO GET LEFT BEHIND AGAIN? 9
Typical Blog Components Header/Title Ad Navigation Ad Post Subscription Offer Blogroll 13
Why Should Organizations Blog - Branding “The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done.”
Sun CEO 14
Why Should Organizations Blog - SEO #1 Ranking 15
…The Same Reasons Organizations Get Involved in Social Media 18
Common Blogging Objections “This is going to require a lot of time and resources.” “Our legal department has hangups with blogging.” “We don’t have enough to say.” “We don’t want to take away valuable employees from their primary roles.” “We’re afraid of opening ourselves up to complaints and criticism.” “We’re not great at conversational marketing.” “It’s going to be hard to measure.” 19
For all these reasons, your blog’s content can serve as your social media hub in ways your website can’t
The Blog as Your Social Media Hub Without the right content to point to, your social media presence is like a newspaper that’s all headlines and no stories Social media without a blog limits your use of social media to brief thoughts with no depth attached
How To Market Your Blog & Blog Content Website 25
How To Market Your Blog & Blog Content Email 26
How To Market Your Blog & Blog Content Twitter 27
How To Market Your Blog & Blog Post Facebook 28
How To Market Your Blog & Blog Post LinkedIn 29
How To Market Your Blog & Blog Post Technorati 30
How To Market Your Blog & Blog Post Industry Sites/Article Sites Using RSS 31