SoMeT13AU Social and Digital Shaping South African Tourism
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SoMeT13AU Social and Digital Shaping South African Tourism

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Keynote Presentation at #SoMeT13AU Symposium, #Wollongong, NSW, Australia

Keynote Presentation at #SoMeT13AU Symposium, #Wollongong, NSW, Australia

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SoMeT13AU Social and Digital Shaping South African Tourism SoMeT13AU Social and Digital Shaping South African Tourism Presentation Transcript

  • Let’s loose the #BULL$h1t Sunday 21 July 13
  • Sunday 21 July 13
  • It’s not the destination but the journey right?! Best you choose who you journey with carefully, and how you want to get there... Sunday 21 July 13
  • travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices Sunday 21 July 13
  • travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices more than 90% of travel decisions are being made online Sunday 21 July 13
  • travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices Insight: Social Media has become the platform where consumers are finding inspiration, sharing experiences and voicing their opinions, and also interacting with brands in real time more than 90% of travel decisions are being made online Sunday 21 July 13
  • + + + + Sunday 21 July 13
  • Martin Verdon-Roe Vice President Display Advertising Sales Helena Egan Head of Destination Marketing Sales Europe, Middle East and Africa Sunday 21 July 13
  • Tripadvisor traveller We discovered a place with so much space, that there’s finally room to let go. Sunday 21 July 13
  • Tripadvisor traveller Every Nation has a heartbeat, not every nation has a rhythm. Sunday 21 July 13
  • Tripadvisor traveller I was closer than ever before to a place that will never leave me. Sunday 21 July 13
  • Tripadvisor traveller Magnificent vista, False Bay coastline has to be the most beautiful in the world. Heavenly! Sunday 21 July 13
  • + + + + Sunday 21 July 13
  • + + + + display advertising wasn’t good enough - “don’t give me an IO” Sunday 21 July 13
  • + + + + display advertising wasn’t good enough - “don’t give me an IO” If we are going to partner, let’s innovate and do something really cool Sunday 21 July 13
  • + + + + display advertising wasn’t good enough - “don’t give me an IO” If we are going to partner, let’s innovate and do something really cool after a 4 year relationship, that’s been collaborative and bold, we are seeing the results Sunday 21 July 13
  • UNWTO HANDBOOKreleased once every 4 years Sunday 21 July 13
  • PAX UP 23% generating ZAR663.3m for 2012 Sunday 21 July 13
  • Sunday 21 July 13
  • + + + + Sunday 21 July 13
  • Stephen Alvarez "What does the Drakensberg mean to me. Well in a word it's wide screen. It's a cinematic landscape. It stretches from horizon to horizon. It's just huge" Sunday 21 July 13
  • Joel Sartore "I've searched the entire world for a place like this. It's conservation, plain and simple" Sunday 21 July 13
  • Heather Perry "Every where you look there's real style and originality, and I think it's hard not to get caught up in it" Sunday 21 July 13
  • Some things just never change, or do they?! Sunday 21 July 13
  • DMOs are stupid sometimes too, but there’s hope, I think... We’ve had to change the DNA of our DMO Sunday 21 July 13
  • + + + + #MeetSouthAfrica DMOs are stupid sometimes too, but there’s hope, I think... We’ve had to change the DNA of our DMO Sunday 21 July 13
  • It’s all about the cupcake, not the campaign Sunday 21 July 13
  • + PLACES + + + Sunday 21 July 13
  • + PEOPLE + + + Sunday 21 July 13
  • + FOOD + + + Sunday 21 July 13
  • + TO DO + + + Sunday 21 July 13
  • Sunday 21 July 13
  • + + + + CAMPAIGN ORM REPORT tracked between 1 April 2013 – 28 June 2013 Sunday 21 July 13
  • Sunday 21 July 13
  • 2,569 Twitter mentions (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 161,057,079 opportunities for people to engage (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • R37,043,128.18 coverage value equivalent (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 36% of the conversations contributed by Bloggers (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 40,207,168 opportunities to see #MeetSouthAfrica (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • R11.5 million advertising value equivalent (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 64% of the conversation was generated by the public (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 83% traffic generated (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 13% of the content (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 3% of the content (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 83% traffic generated (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • @velvetescape most influential blogger (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • R3.1 million advertising value (1 April to 28 June 2013) Acceleration Media Sunday 21 July 13
  • 120,000+ views and counting of @viajarcondiago’s Bungee Jumping off Bloukrans bridge video (1 April to 28 June 2013) YouTube Analytics Sunday 21 July 13
  • R36.4 million total ROI to date (1 April to 28 June 2013) Sunday 21 July 13
  • Here’s what it looks like so far... Sunday 21 July 13
  • The new TVC for Australia Sunday 21 July 13
  • Sunday 21 July 13
  • THE CONVERSATION STILL CONTINUES… Sunday 21 July 13