Epsilon Credentials 2011

1,692 views
1,517 views

Published on

EPSILON - Strategic Consulting & Advanced Analytics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,692
On SlideShare
0
From Embeds
0
Number of Embeds
40
Actions
Shares
0
Downloads
53
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Epsilon Credentials 2011

  1. 1. EPSILON OVERVIEWStrategic Consulting & Advanced AnalyticsNovember 22, 2011
  2. 2. Epsilon is Part of Alliance Data The Alliance Data family of companies delivers an unmatched breadth of loyalty and marketing solutions designed to help marketers raise their consumer IQs and drive business growth. Retail ServicesPage 2
  3. 3. Epsilon’s Global Team CINCINNATI DUBLIN LONDON CHICAGO DETROIT ST. LOUIS TORONTO DÜSSELDORF DENVER BOSTON BEIJING PARIS NEW YORK TOKYO SAN FRANCISCO WASHINGTON DC SHANGHAI DALLAS GUANGZHOU ATLANTA HONG KONG MUMBAI SINGAPORE SYDNEY MELBOURNEPage 3
  4. 4. Epsilon Facts Manage over 1 Petabyte of 1 40 year heritage 5 data across global data centers 2 3500 worldwide associates Over 2000 global clients, 6 including: $613 million in 2010 annual 3 revenue, up over 19% • 9 out of 10 Commercial Banks • 8 out of 10 Top Retailers Deliver over 40 billion 4 permission-based emails • The Top 10 Pharmaceutical Companies annuallyPage 4
  5. 5. Our Goal To help marketers create exceptional customer experiences that differentiate their brand, engage consumers’ and build loyalty. This is achieved through customer intelligence and data-driven multichannel marketing.Page 5
  6. 6. Today’s Marketing Challenges CHALLENGES SOLUTION HOW CEM WORKS RESULT 3 primary challenges exist: Consumers are empowered Numerous marketing Speed of accessing & with information channels exchanging informationPage 6
  7. 7. Solution: Customer Experience Marketing CHALLENGES SOLUTION HOW CEM WORKS RESULT Customer Experience Marketing (CEM) is an approach to deliver relevant customer interactions that anticipate and respond to the many ways consumers want to engage, shop and buy today. * Updated Revision of CRM principlesPage 7
  8. 8. How CEM is accomplished CHALLENGES SOLUTION HOW CEM WORKS RESULT We help marketers leverage both data and technology, resulting in 1:1 real-time interactions with your customers across all marketing channels.Page 8
  9. 9. Driving Business Growth CHALLENGES SOLUTION HOW CEM WORKS RESULT 1:1 interactions help marketers gather information that customizes every touch point with the consumer. The result is targeted and measurable marketing campaigns.Page 9
  10. 10. Epsilon CEM Ecosystem Enabling marketers Persona Experience to engage more Development Mapping intelligently and efficiently with customers to deliver Social Sessions Behavior brand experiences Anonymous Activity Media Off/Online Transactions Participatory Conversations Profiles that result in long- Segmentation Heard and observed Win-Win term, profitable preferences, expectations, needs and behaviors Channel Mix/Modeling Optimization Relationships Measurement relationships Experimental Design Reporting & Statistical AnalysisPage 10
  11. 11. Why Partner with Epsilon? Epsilon offers the most comprehensive portfolio of services and solutions that drive your Customer Experience Marketing Marketing Database Abacus Cooperative Design • Development • Hosting Transactional Cooperative Database • Predictive Modeling Interactive Web design & hosting Survey Data Real-time decision support Survey-driven Data • Targeted Marketing Solutions Loyalty Management Technology platforms & Program Strategy Compiled data Services Weekly New Mover • Lifestyle Demographic Data Processing Services CDI/PDI Data Hygiene NCOA, PCOA, Merge/Purge Interactive Strategy & Analytics Consulting Services • Search Engine • Strategy Services • Modeling & Analytics Website Digital & DM Agency Direct Mail Multichannel Communications Print Production • Letter Shop Marketing Strategy • Account Management • Creative Multicultural Marketing Experiential MarketingPage 11
  12. 12. Why Partner with Epsilon? We have a long history of partnerships with global brands Unified New Install Multichannel Customer Data and Campaign Management GRAND CENTRAL 1969 1970 1980 1997 2000 2002 2003 2005 2006 2007 2008 2009 2010 AGILITY MATADOR Founded Customer Data Real Time Word-Of-Mouth Real Time Integration (CDI) Communications Marketing Dynamic Solution Launch Solution Launch Messaging Solution Launch Solution LaunchPage 12
  13. 13. Why Partner with Epsilon? We’ve Invested Over $1 Billion To Be The Comprehensive Provider Epsilon acquired by Epsilon acquired Epsilon acquired ICOM integrated Epsilon acquired Alliance Data Bigfoot Interactive CPC Associates into Epsilon Aspen Marketing Services1969 Oct 2004 Sept 2005 Nov 2005 Apr 2006 Sept 2006 Feb 2007 Jan 2009 July 2010 June 2011 Epsilon Frequency Marketing, Inc. Epsilon acquired Epsilon acquired Epsilon acquired thefounded integrated into Epsilon DoubleClick Email Solutions Abacus Equifax Direct Marketing Services DivisionPage 13
  14. 14. Awards and Accolades Creative Awards 100+ Earned by Direct Marketing/ #2 CRM US Agency DMA Analytics 2009 Challenge Winner Top US Agencies #3 From All Disciplines China ‘s ROI Festival 2009 Digital Award Global Direct #6 Marketing/CRM Agency Most Innovative and 2010 Strategic Email Marketing ServicePage 14
  15. 15. Market Dominance AdAge Agency Report 2011* #2 Top US Agencies From All Disciplines #2 Top US CRM/Direct Marketing Agencies #6 World’s Top CRM/Direct Marketing Agencies CONFIDENTIAL AND PROPRIETARY
  16. 16. Forrester Consistent Leader in Forrester Database and Email Wave Reports EMAIL WAVE DATABASE WAVE Epsilon has been named Leader Leader in database marketing in every Forrester Wave report category in 2011 Forrester since inception in 2002. Epsilon Wave report. is the only provider to be named Leader consistently in the last 5 reports.Page 16
  17. 17. Forrester Database Wave Rankings • Ranked #1 in Current Offering. • Leading scores in  Database Management  Execution and Fulfillment  Corporate Strategy  Industry Strategy  Global Strategy • Strong Market Presence led by Financials and EmployeesPage 17 CONFIDENTIAL AND PROPRIETARY
  18. 18. Marketplace RecognitionForrester: #1 2011 In 2010 DMA Innovator CDI: Winner of DMAMarketing Database Certificate of Excellence Analytic ChallengeForrester: Leader in Over 104 Major Creative / Winner of DMA Future Email Marketing Services Awards Innovators Award
  19. 19. Industry Involvement in APAC Vietnam Marketing AssociationPage 19
  20. 20. Selected Clients From Around The World “ The expertise and strategic guidance we receive from Epsilon are tremendous. The team is truly an extension of our marketing team, and their flawless ” execution enables KeyBank to achieve our marketing goals year after year. Karen Haefling, Chief Marketing Officer at KeyBankPage 20
  21. 21. Select Clients FINANCIAL TRAVEL HEALTHCARE TECH/TELECOM Retail RETAIL Packaged GoodsPage 21
  22. 22. Client Testimonials “ Epsilon’s email solution will further augment Domino’s powerful marketing engine and improve the customer experience. The improved personalisation of email communications offered by this customised ” platform will ultimately enable our customers to enjoy their favourite slice of pizza even more. Domino’s Pizza Enterprises Ltd Australia & New Zealand“ Epsilon enables us to ensure the accuracy and integrity of our customer data, and achieve the campaign ” results we’re looking for. Hachette Filipacchi Media Greater China and Japan “ “ The solutions provided by Epsilon will allow us To provide a world-class customer experience, to improve our data strategy through the use of we chose Epsilon for their best-of-class email more sophisticated segmentation to drive marketing solutions that enable us to stay dynamic content personalisation. In addition, close to our customers throughout the Epsilon’s powerful tools for analytics combined relationship lifecycle and ensure that we are with the services of their Strategic Consulting providing the most relevant information, team will provide us much needed insight into optimised in a timely fashion as and when they ” the ongoing success of our marketing want it. ” Jet Airways activities. Lincraft
  23. 23. POWERHOUSE OF MARKETING TOOLS &CRM CAPABILITIES
  24. 24. Strategic Consulting & Advanced Analytics CONFIDENTIAL AND PROPRIETARY
  25. 25. EMPIRIC – How We Support Marketing Activities
  26. 26. Shut Out Guess WorkSTRATEGY & ANALYTIC Strategic ServicesCONSULTING Marketing Mix and Investment JustificationDATABASE SOLUTIONS Program Strategies Implementation Road MapsLOYALTY MARKETING Communications Playbooks Identification of Requirements and Design (Marketing Process, Data, Technology, Organisational Arrangement)INTEGRATEDCOMMUNICATIONS Analytic-focused ServicesEMAIL & DIGITAL Marketing Opportunity Assessment TECHNOLOGY Purchase Analysis & Customer /Prospect Profiling SOLUTIONS Customer and Prospect Segmentation PROGRAMME Predictive Modeling ANALYSIS Marketing Measurement and Analysis PROGRAMME STRATEGY
  27. 27. Design The Perfect FitSTRATEGY & ANALYTIC Customer Marketing Database SolutionsCONSULTING Prospect Marketing Database SolutionsDATABASE SOLUTIONS Agility™ – Customer Data IntegrationLOYALTY MARKETING Tools & Technology Integration/ Extension Analytic ToolsINTEGRATED Business Intelligence ToolsCOMMUNICATIONS Multi-Channel Campaign Management Tools Loyalty PlatformEMAIL & DIGITAL Digital Platform Acquisition System TECHNOLOGY SOLUTIONS Bespoke Client Applications PROGRAMME ANALYSIS PROGRAMME STRATEGY
  28. 28. Blend Technology And Strategy BeautifullySTRATEGY & ANALYTIC Loyalty Marketing TechnologyCONSULTING Database & Infrastructure Design and DevelopmentDATABASE SOLUTIONS Enrollment , Program and Transaction Data Management Points Management Award FulfillmentLOYALTY MARKETING Account/Liability Management External Relationships InterfaceINTEGRATEDCOMMUNICATIONS Tools & Technology Integration/ Extension Real-Time/Batch Integration Channel Interface (web site, call centre, IVR/VRU, email, print)EMAIL & DIGITAL Campaign Management Tools Business Intelligence Tools TECHNOLOGY SOLUTIONS Loyalty-Specific Datamart & Reporting PROGRAMME ANALYSIS Strategy & Analytic Consulting Program Optimisation Design and Road Map PROGRAMME STRATEGY Members Engagement and Communications
  29. 29. Embrace Marketing Complexity with EaseSTRATEGY & ANALYTIC DMP (Distributed Marketing Platform)CONSULTING Centralised Marketing Communications & Campaign Development Management SolutionDATABASE SOLUTIONS Central Management of Access and Business Rules User-Specific Asset ManagementLOYALTY MARKETING Marketing Collateral and List Databases Dynamic Content AssemblyINTEGRATED Local Campaign Development & ManagementCOMMUNICATIONS Multi-Channel Marketing Communications Interface Cross-Channel Reporting & MeasurementEMAIL & DIGITAL TECHNOLOGY SONAR SOLUTIONS One-Stop Console to Create and Deliver a Single Message Fitting Different Channel-Specific Formats PROGRAMME ANALYSIS Dynamic Business Rules Engine PROGRAMME Repository of Graphical & Textual Marketing Assets STRATEGY Real-Time Data & Multi-Channel Messaging Enabled
  30. 30. Global Leader In Email MarketingSTRATEGY & ANALYTIC Technology SolutionsCONSULTING Email Platform CapabilitiesDATABASE SOLUTIONS Campaign Preview & Mailbox Monitor Dynamic Content Content ManagementLOYALTY MARKETING Automation Technology &Web Analytics IntegrationINTEGRATEDCOMMUNICATIONS Global Management and Support ReportingEMAIL & DIGITAL Data Hygiene and Email List Filtering TECHNOLOGY Deliverability SOLUTIONS Social Media PROGRAMME Mobile Media ANALYSIS Real-Time Messaging PROGRAMME STRATEGY Surveys
  31. 31. Trouble Boosting ROI?STRATEGY & ANALYTIC Program AnalysisCONSULTING Abandoned Cart AnalysisDATABASE SOLUTIONS Deliverability Analysis Email Program AuditsLOYALTY MARKETING EASE Analysis (Email Activity Analysis)INTEGRATED Multivariate TestingCOMMUNICATIONS A/B Split TestingEMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
  32. 32. Smarter and Deeper Engagement? Not A Problem.STRATEGY & ANALYTIC Program StrategyCONSULTING Welcome ProgramsDATABASE SOLUTIONS Winback ProgramsLOYALTY MARKETING Loyalty Programs Conversion ProgramsINTEGRATED Landing Pages and Micro SitesCOMMUNICATIONSEMAIL & DIGITAL TECHNOLOGY SOLUTIONS PROGRAMME ANALYSIS PROGRAMME STRATEGY
  33. 33. Example Work Outputs
  34. 34. Eg Email Marketing RoadmapCustomized service levels to meetindividual client needs LEVEL 3 Advanced Segmentation Multivariate Testing LEVEL 2 Customer Response Modeling Email Activity Segmentation and Analysis Testing Strategy & Execution Product Propensity Analysis LEVEL 1 Email ROI Competitive Analysis Cross-sell / Up-sell Customer Experience and Email Churn Management Customer Surveys & Research Program Audit & Best Practices Content and Creative Analysis Seasonal Behavior Analysis Campaign Consultations Triggered Messaging Longitudinal Behavior Analysis Contact Management Frequency Optimization Trend Analysis/Benchmarking Marketing Planning Deliverability Analysis LEVEL 2 List Growth/Source Analysis LEVEL 1 LEVEL 1 Program Investment Building a strong Optimizing core email Creating a relevant, email foundation tactics for better email ROI customer-centric strategy
  35. 35. Experience Maps Bring Concept to Life
  36. 36. Start Customer Experience Call + 61 2 9271 5402 Email whalliday@epsilon.com Visit www.epsilon.com/apac

×