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SEO Web 2.0 Era - Johns Hopkins University

by Online Marketing and Customer Acquisition at Outbrain on Nov 16, 2008

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SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University...

SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.

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  • willfleiss Will Fleiss, Online Marketing and Customer Acquisition at Outbrain In my experience, SEO setup can be extremely time consuming if it is performed correctly along with the build of a website. Writing title tags, URL structure, writing/seoing copy, etc... is a complex process involving the cooperation of a lot of different players. There is no doubt that paid search set up can be a significant time commitment as well, given the massive amounts of keywords that are typically included, as well as creating a good landing page strategy, but I feel like in general its more of a turn key operation.

    As for the maintenance, I think you have a good point. Link building is probably the most time consuming task of any internet marketer, and bid adjusting and testing new copy and landing pages is an on-going process...
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  • dontheideaguy Don The Idea Guy Snyder, Idea Guy It may be splitting hairs, but i don't agree that the cost of setting up (or maintaining) an SEO effort would be more expensive than an ongoing SEM effort. I suppose it would vary based on what you would accord as an hourly rate for the personal time devoted to organic growth practices. 5 years ago
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  • willfleiss Will Fleiss, Online Marketing and Customer Acquisition at Outbrain Thanks Don!... I agree its an over simplified assessment, but I'm curious to know what your issues are with it. 5 years ago
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  • dontheideaguy Don The Idea Guy Snyder, Idea Guy Don't fully agree with your pricing/risk assessment of SEO vs. SEM, but otherwise a great presentation. 5 years ago
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SEO Web 2.0 Era - Johns Hopkins University SEO Web 2.0 Era - Johns Hopkins University Presentation Transcript