NOTE: All the *experts* say you shouldn't have text on slides. This presentation has no text on slides.
New principles and methods like UX, Design Thinking and Lean Startup have proven themselves useful for many organizations at the tactical level, but larger organizations are still governed at the strategic decision-making level by outmoded management theories which have difficultly handling uncertainty and constant change. Introducing ideas like UX, Lean and content strategy at the operational and tactical levels of the organization may only allow for incremental change to existing offerings - innovation at the fingertips, but not the core of their business which is being disrupted. If large media companies are going to mitigate the risk of future disruption, they will need to learn to be disruptive themselves.
Evans will explore the application of systems and design thinking as well as Lean Startup in the content publishing space and showcase real world examples of innovation applied at all three levels of organizations: strategic, operational and tactical.