Everybody Lies: Rapid Cadence Research & Usability Testing
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Everybody Lies: Rapid Cadence Research & Usability Testing

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This is a short presentation covering the basics.

This is a short presentation covering the basics.

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  • Full Name Full Name Comment goes here.
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  • Some really great stuff here, but I don't understand your reasoning for saying not to ask 'Why?' questions. Can you elaborate?
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  • Very useful information here, thank you. Would be very interested in an example test script and formal report - we're in an early sprint now, and will look to get our usability testing going very soon. For slide 10 - do you have a breakout of how you apply that? Thanks again! @rickcusick
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  • If anyone is interested in things like an example test script or the formal report template, let me know.
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Everybody Lies: Rapid Cadence Research & Usability Testing Everybody Lies: Rapid Cadence Research & Usability Testing Presentation Transcript

  • Will Evans @semanticwill Yana Kuchirko@mslogophiliac
  • “When usability is inherent in the products we use, it’s invisible. We don’t think about it. But we know it’s there.” Will Evans | Manager, User Experience Design 2
  • Defining Usability: - International Organization of Standardization Will Evans | Manager, User Experience Design 3
  • Critical ElementsSpecific Context: Specific Users: Specific Goals: Will Evans | Manager, User Experience Design 4
  • The 5 E’s of Usability Effective: Efficient: Engaging:Error Tolerant:Easy to Learn: Will Evans | Manager, User Experience Design 5
  • Will Evans | Manager, User Experience Design 6
  • Evaluation of Product Will Evans | Manager, User Experience Design 7
  • Will Evans | Manager, User Experience Design 8
  • Types of Usability Testing Formative Summative Will Evans | Manager, User Experience Design 9
  • #AgileUX Process at TheLadders Will Evans | Manager, User Experience Design 10
  • Will Evans | Manager, User Experience Design 11
  • Establish Test Goals Will Evans | Manager, User Experience Design 12
  • Determine The Process of Testing What to test: Where to test: How to test: Will Evans | Manager, User Experience Design 13
  • Define the “Core” Audience Will Evans | Manager, User Experience Design 14
  • Developing “Personas” Will Evans | Manager, User Experience Design 15
  • Sample Persona: ‘Todd’ Will Evans | Manager, User Experience Design 16
  • Recruit Participants Will Evans | Manager, User Experience Design 17
  • Create “real” testing scenarios Will Evans | Manager, User Experience Design 18
  • Determine type of feedback Will Evans | Manager, User Experience Design 19
  • Creating Questionnaires • Allows people to rate overall experience Will Evans | Manager, User Experience Design 20
  • Creating Questionnaires Will Evans | Manager, User Experience Design 21
  • Prepare a test schedule Will Evans | Manager, User Experience Design 22
  • Write a Test Plan Will Evans | Manager, User Experience Design 23
  • “We are testing the product, not you.” Will Evans | Manager, User Experience Design 24
  • Moderator’s Script Will Evans | Manager, User Experience Design 25
  • Being an Effective Moderator • Open-ended, non-leading questions beginning with “what” or “how” (never “why”!) Will Evans | Manager, User Experience Design 26
  • Think-aloud Process • Why the participant is taking an action • What they think about the process • What they expect to happen (matching user mental model to system model) Will Evans | Manager, User Experience Design 27
  • Understanding Your User • Users are people with a goal which the product needs to support • People are in a hurry to reach their goal and they rarely read text until they come across content that matches their goal Will Evans | Manager, User Experience Design 28
  • “We finished testing. Now what does it all mean?” Will Evans | Manager, User Experience Design 29
  • What Did We See? Will Evans | Manager, User Experience Design 30
  • What Does It Mean? Will Evans | Manager, User Experience Design 31
  • Triangulation Analysis Will Evans | Manager, User Experience Design 32
  • What Should We Do About It? Will Evans | Manager, User Experience Design 33
  • Types of Severity Scales Will Evans | Manager, User Experience Design 34
  • Making Recommendations Will Evans | Manager, User Experience Design 35
  • Framing Findings: Key Considerations • Will audience already believe changes are needed or must you convince them? Will Evans | Manager, User Experience Design 36
  • Writing a Report03/18/12 Will Evans | Manager, User Experience Design 37
  • Sample Report
  • Thanks!Will Evans is Manager, Experience Design for TheLadders in New York Citywith 15 years industry experience in interaction design, informationarchitecture, and user experience strategy. His experiences includedirecting UX for social network analytics and terrorism risk modeling atAIR Worldwide, UX Architect for Gather.com, and UX Architect for travelsearch engine Kayak.com. He worked at Lotus/IBM where he was thesenior information architect, and for Curl – a DARPA-funded MIT projectwhen he was at the MIT Laboratory for Computer Science.His passions include design and critical theory, postmodernism,information visualization, psychology, neuroscience, and wine. He lives inNew York, NY, drinks far too much coffee, wears only black, and wasDesign Co-Chair for the IxDA Interaction10 conference in Savannah,Georgia in February, 2010. He also served on the board of directors of theInformation Architecture Institute leading marketing and events.