Good Design is Honest: Cognitive Science to UX Design Principles

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This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design.

Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.

Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.

He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.

Recent talks:
Introducing The Theory of Constraints
Exploration & Exploitation Mindsets in Design-Driven Enterprises
Redesigned to Disrupt: A Systems Thinking Approach
Design Thinking: Beyond the Bounds of Your Own Head
Introduction to Kanban for Creative Agencies
Framing LeanUX: Epistemology and Complexity in Product Design
Introduction to Lean UX Branding

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