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Customer Research & Persona Development

by Director of Design and Research at TLC Labs on Oct 13, 2012

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A guide to Lean UX (User Experience) customer research, persona development, and how to be sensitive to cognitive biases.

A guide to Lean UX (User Experience) customer research, persona development, and how to be sensitive to cognitive biases.

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  • abbyverma Abhishek Verma, Digital Strategist at Social Media & ORM firm This is a very informative piece and I love the slide on biases.Now the tough part - putting it into practice 1 year ago
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  • willevans Will Evans, Director of Design and Research at TLC Labs Damn. We got featured on the front page. Wonder if that will impact anything 1 year ago
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  • avpereira avpereira Great points. I’m launching an app that provides another 2 templates for personas, borrowed from the business model generation: Empathy Maps and Value Proposition Designer. I’d love to have feedback from you http://bit.ly/TzdgHa 1 year ago
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