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Customer Research & Persona Development
 

Customer Research & Persona Development

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A guide to Lean UX (User Experience) customer research, persona development, and how to be sensitive to cognitive biases.

A guide to Lean UX (User Experience) customer research, persona development, and how to be sensitive to cognitive biases.

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  • This is a very informative piece and I love the slide on biases.Now the tough part - putting it into practice
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  • Damn. We got featured on the front page. Wonder if that will impact anything
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  • Great points. I’m launching an app that provides another 2 templates for personas, borrowed from the business model generation: Empathy Maps and Value Proposition Designer. I’d love to have feedback from you http://bit.ly/TzdgHa
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