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Concierge & Pitch MVP

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  • When do you do an MVP?
  • MVPs will cut off options
  • Pitching a specific solution, trying to get them to give you some sort of currency. Money for deliveryLetter of intent saying they’ll buy it when it’s readyEmail addresses saying they will use it when ready- Can be very good for getting a lot of leads to test future MVPs
  • Created a video intended to get Y Combinator’s attentionAt private beta in 2008, they put a video on DIGG that had easter eggs aimed at the DIGG audience, got 70,000 emails in 24 hoursDon’t ignore your roledex, use your contacts to get your pitch in front of people who can make things happen for you, ask your friends who they know who you can pitch to – particularly important in B2B
  • MoneyLetter’s of intentEmail addresses
  • Transcript

    • 1. Concierge & Pitch MVP Simon Marcus | @lycaonmarcus
    • 2. My 40 Year Old Corporation Can Pivot Faster Than YouSimon Marcus | @lycaonmarcus
    • 3. What is an MVP? Minimum Viable Products are experiments meant to invalidate your riskiest assumption.Simon Marcus | @lycaonmarcus
    • 4. When do we do Pitch MVP?Simon Marcus | @lycaonmarcus
    • 5. Why do we do an MVP? • Invalidate more assumptions • Find earlyvangalists who will test what you build • Learn what they needSimon Marcus | @lycaonmarcus
    • 6. What’s a Pitch MVP?Simon Marcus | @lycaonmarcus
    • 7. Yes, This Can WorkSimon Marcus | @lycaonmarcus
    • 8. What is a Concierge MVP?Simon Marcus | @lycaonmarcus
    • 9. Why do a Concierge MVP? • Confirm your solution meets earlyvangalist expectations • Super rich learning about what your solution will look/feel like • Lock down earlyvanglists for your next MVPSimon Marcus | @lycaonmarcus
    • 10. Our Concierge MVP StorySimon Marcus | @lycaonmarcus
    • 11. Our Concierge MVP StorySimon Marcus | @lycaonmarcus
    • 12. 5 Take-Aways • Validate your understanding of the problem before doing MVPs • Pitch MVPs are great for getting a lot of people to follow up with • Concierge are great for learning about your solution • Really, Get Out of the BuildingSimon Marcus | @lycaonmarcus
    • 13. Thanks! Simon Marcus | @Lycaonmarcus tlclabs.co Anonymous Feedback: sayat.me/lycaonmarcusSimon Marcus | @lycaonmarcus

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