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Experience is the new currency, something that happens at a given place & time, first hand & personal.

Building an alter-ego of people, places and things, consisting of states, situations, emotions & sensations.

Signaling unique opportunities.

Today’s experience economy floats on reputation, shaping the new post-crunch brands, curating conversations.

Delivered through technology, with data as the oil in the machine, and the world as it’s scene.

These experiences need extraordinary architectures, to develop out-of-the-ordinary experience platforms, That win the hearts and minds of people, and inspire the making of products & services.

PRODUCT PLACE POS PROMOTION EXPERIENCE EVERYPLACE EXCHANGE EVANGELISM

Sensations Situations States Data Manifestations

Change the script

Value chain dynamics

C r e a t e !

Win people’s hearts and minds

Change the customer dialogue

[email_address] http:// www.linkedin.com/in/willemjhboijens +491743003356 http://twitter.com/willemjhboijens M @

Scan the market (needs framework) Transition from a 4P to Es marketing framework, ie Experience, EveryPlace, Exchange, Evangelism Value creation across the chain (hi/lo), markets (mature/emerging) and throughout the customer experience Differentiation, WOMMA, exclusive experiences Co-ops, cocreate Dig for insights Value chain dynamics, DoubleHelix, ClockSpeed Differentiation, diversification, hedging, discounting Design as a catalyst for innovation, transformation, value creation Data is the new oil, RealTime, connected & alive Low cost, GE, high end CVPs Nomads, extravagants, 21 st century R&R Assess competition Articulate Customer Value Proposition * C r e a t e ! Talent-based, individual, nomadic, transformational innovation marketing & design that change the customer dialogue Formulate the winning strategy Providing (Brand) equity, differentiation, excitement Intellectual property to accelerate transformation of brand, business models, product & service, people Run design incubators with/on behalf of clients Design transformation programmes Build design platforms & deliver through technology Cross-industry Build the brand Win the hearts and minds Design playlist & sketchbooks, current and future Portfolio, retrospective Magazine, coolhunting, co-creation, cases Design statements Lead implementation Real-world Experience prototyping Follow up, satisfy and retain customers Design stewards Strategic design briefs