Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

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    Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008 - Presentation Transcript

    1. L A R S H I L S E W e b S t r a t e g i s t - E n t r e p r e n e u r Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Lars Hilse
    2. Open Source Software Web Content Search Engine Optimization Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    3. OPEN SOURCE SOFTWARE Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    4. Some Of The Planet's Most Successful Products Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    5. W H Y ? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    6. Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de 100.000s of coders and idea providers doing their work out of passion contributing ideas from around the globe 100s of coders, some idea providers/project managers doing their work to earn money ideas regionally limited Open Source Software Commercial Products
    7. WEB CONTENT Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    8. Who Is Your Audience? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Pay attention to demographics, gender, and regional or national issues
    9. Translate! Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Your website is accessible to 1,2 billion potential customers – not only from your country
    10. Less Is More Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Don't be verbose yet keep the option for those that like to read details
    11. People Are Different Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Some digest information best when reading. Others need diagrams to understand your point
    12. Be Transparent Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Provide several ways to contact you. Direct access is important to some people
    13. SEARCH ENGINE OPTIMIZATION Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    14. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    15. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    16. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    17. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    18. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    19. Definition Of „Search Engine Optimization“ Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de O P T I M I Z E D
    20. H O W ? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    21. Before & While Building The Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    22. You can't afford the words you want Keyword Strategy Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    23. Internal Linking And Sitemaps Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    24. Meta Tags Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    25. Meta Tags Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de <title> <keywords> <description> CONTENT
    26. Meta Tags Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de <title> <keywords> <description> CONTENT A B A , B , word, another word A and B are the primary products of our company Website content in which A & B are mentioned again
    27. Meta Tags Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de <title> <keywords> <description> CONTENT A B A , B , word, another word A and B are the primary products of our company Website content in which A & B are mentioned again Don't forget the <address> tag for regional searches!
    28. (Real Simple) Syndication Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    29. Social Bookmarking Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    30. Once Your Website Has Gone Live Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    31. PageRank Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Democracy On The Web – The number & relevance of links to your site determines your PR
    32. Proper Linking Of Your Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    33. Proper Linking Of Your Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Social Networks (XING, LinkedIn, ...) ICRA (www.icra.org) Blogs (Blogger, Wordpress,...) Directories (DMOZ, other web directories)
    34. Proper Linking Of Your Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de Social Networks (XING, LinkedIn, ...) ICRA (www.icra.org) Blogs (Blogger, Wordpress,...) Directories (DMOZ, other web directories) Banner Farms Unrelated / Off-Topic Websites Unspecified Linking Unrelated Linking In Directories
    35. Cross-Selling Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de MARY sells pasta. JOE sells pasta plates. WHY haven't they exchanged links?

    + Wilco JansenWilco Jansen, 2 years ago

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