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Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008
 

Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

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Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

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    Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008 Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008 Presentation Transcript

    • LARS HILSE Web Strategist - Entrepreneur Lars HilseJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Open Source Software Web Content Search Engine OptimizationJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • OPEN SOURCE SOFTWAREJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Some Of The Planets Most Successful Products Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • WHY?Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • 100.000s of coders and idea 100s of coders, some ideaproviders providers/project managersdoing their work out of doing their work to earnpassion moneycontributing ideas from ideas regionally limitedaround the globe Open Source Software Commercial Products Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • WEB CONTENTJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Who Is Your Audience?Pay attention to demographics, gender, and regional or national issues Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Translate!Your website is accessible to 1,2 billion potential customers – not only from your country Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Less Is MoreDont be verbose yet keep the option for those that like to read details Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • People Are DifferentSome digest information best when reading. Others need diagrams to understand your point Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Be TransparentProvide several ways to contact you. Direct access is important to some people Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • SEARCH ENGINE OPTIMIZATIONJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Definition Of „Search Engine Optimization“ OPTIMIZED Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • HOW?Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Before & While Building The Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Keyword Strategy You cant afford the words you wantJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Internal Linking And SitemapsJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Meta TagsJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Meta Tags <title> <keywords> <description> CONTENTJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Meta Tags <title> AB <keywords> A, B, word, another word <description> A and B are the primary products of our company CONTENT Website content in which A & B are mentioned againJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Meta Tags <title> AB <keywords> A, B, word, another word <description> A and B are the primary products of our company CONTENT Website content in which A & B are mentioned againDont forget the <address> tag for regional searches!Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • (Real Simple) SyndicationJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Social BookmarkingJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Once Your Website Has Gone LiveJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • PageRankDemocracy On The Web – The number & relevance of links to your site determines your PR Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Proper Linking Of Your WebsiteJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) ICRA (www.icra.org) Blogs (Blogger, Wordpress,...)Directories (DMOZ, other web directories) Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) Banner Farms ICRA (www.icra.org) Unrelated / Off-Topic Websites Blogs (Blogger, Wordpress,...) Unspecified LinkingDirectories (DMOZ, other web directories) Unrelated Linking In Directories Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
    • Cross-SellingMARY sells pasta. JOE sells pasta plates. WHY havent they exchanged links? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de