Evaluation: Unit 18 – Advertisement
For thisunitIt was all about research and making a fake company. So what we
had to do was research and find out about other companies. At the start of the
task we were gIven a choIce of our company to advertIse and sell water
chewIng gum or a breakfast bar. We decIded that our company was goIng to
be water, we came to thIsdecIsIonthIs because It Is somethIng that we all can
relate to because we all drInk water every day and ItwIll be a good and easy
thIng to advertIse. We knew that the name and the slogan where crucIal to the
company gettIng well known and recognIsed so we came up wIth the name
Yesterlagoon we used thIs because It was quIck and easy to use and It would
sIckIn the buyers head. Then we had to come up wIth a slogan thIs was the
maIn problem we had wIth our company and we took a lot of
tImedelIberatIngthIs, In the end we came up wIthThInk, DrInk, AchIeve. We
thought thIs was a good slogan because It told the consumer that If they thInk
that they want to do somethIng, they can drInk our drInk and achIeve
whatever theIr goal Is. Then for our company ParmIncorporated we decIded
that the slogan was goIng to be Easy goIn’ easy lIvIn’ as a group we came up
wIththIs and we thought that IsfItted very well as a company slogan.
The colour scheme for our water we used a brIght eye catchIng yellow and
orange we used these colours because In our opInIon they blended well
together and we thought that It represented our company well, we also used
these colours because they call out to our target audIence because they are
eye catchIng to people at the
gym who are lookIng for a
refreshIngdrInk at any tIme for a
cheap prIce (50p) we chose
thIsprIce because It Is a nIce
round fIgure and people usually
have a fIfty pence peace lyIng
around In theIr back pocket. To
create the logo we took the fIrst
two letters from the start of each name Yester to create the Y lookIng part and
then Lagoon to create the L shape at the bottom. You can also see our colour
scheme InthIs where the orange Is at the bottom
we dIdthIs to represent the natural electrolytes In
our drInk. We used thIs font because we as a group
thought It stood out well and the dots between the
words emphasIsed the words and make people
read them Instead of them not even gIve a second
look, we thought that thIs would make It stIckIn
theIr heads. For our presentatIon we
used prezI and we trIed to make It as
InformatIonfIlled as we could and we
trIed to use the same font and the
same colours to make It look lIke our
company presentatIon. To meet our
target audIence we added what and
who we would try and get sponsors
for thIs we added screen grabs of
footballs team Fulham and Southampton. We dIdthIs because our target
audIenceIs sportsmen and woman and when they fInd out that theIrfavourIte
football players are
drInkIngthIsdrInk they wIll want
It. We also added our short
advert Into the PrezI because we
thought that It would be a lot
smoother than havIng to exIt our
PrezI and open It. However
hIttIng our target audIencewas
dIffIcult because people In the
gym are always on the move and
they don’t have tIme to watch such InformatIonfIlledPrezI and they won’t
know everythIng about our product. We used prezI because we found that
most other people used PowerPoInt and we found that thIs was very worn-out
and overused so we wanted to be dIfferent and more InteractIve to make us
stand out. Also we as a group felt that prezI flowed a lot better and fItter our
scrIpt well. ThIs shot that we have used In our advert, we as a group thought
that It was our best shot because It shows the hero In the foreground and then
blurred In the background we have the bully bullyIng an Innocent chIld. We
thInkthIs because although we have used thIs to make our water advert
however It also feels lIke a fIlmtraIlerwIth the vIllaIn and the hero. Also our
group wanted to touch on a subject that no other company had trIed to do
before thIs was bullyIng… We wanted to try thIs because thIsIs a growIng
market for younger people and we wanted to make them feel that someone
knows what they are goIng through. We as a group then thought to set the
advert In a school because thIsIs where most bullIng happens and as a group
bwe thought that thIs would be approprIate.
We chose to have our company logo as a palm tree
because our company Is based In the CarIbbean so we
thought that thIsfIttedquIte well and It Is a happy and
joyful Image to look at so thIsgIves the costumer faIthIn
InvestIng there money to us to advertIsetheIr product.
The reason we spelt palm ‘parm’ Is because we thought
that It was quIrky and that It makes us dIfferent from
everyone else by sayIng that we don’t care about the lIttle problems In lIfe. The
reason we chose the colour of the font Is because It Is the same colour as
coconut mIlk and we thought that thIsfIttedIn very well wIth the whole Idea of
the tropIcal and CarIbbean theme.
For our magazIne and our bus logo we
trIed to make them look sImIlar because
then parm and yesterlagoon would be a
rekognIsed company. We also used the
beach scene to represent our compItIton
that If you match 4 bottle tops to the
code on the computer you wIll WIn a trIp to the CarrIbIan even thought Is It
dIdn’t say anythIng about the competItIon on the adverts we thought It would
represent our company well. Another thIng that made our company look a bIt
more fun and InterestIng was the beach scene and colour and made our
company stand our from any others. However other companIes lIke evIan and
buxton whIch looked very boIng and sImple, although we thought about thIs
because we know that sImple can be affctIve we decIded agaInst thIs and
made them to look thIs way.
ThIs Is the sheet that was fIlled In by our class mates, we feel that thIs was very
faIr because we knew that when we presented we spoke very fast, thIs Is
because our group was nervous and we dIdn’t know If our plan was goIng to go
well or not, also the fIrst tIme presented we dId not engage wIth the audIence
enough and we looked too much as our own presentatIon Instead of havIng a
scrIpt and readIng It from the board and we had our back to the audIence to
much. If I where to do the presentatIon for thIrd tIme I would try and speak a
lot slower because we would get our poInts across a lot eaIser and also people
would understand why we have done thIs and the poInt of It.
P1, M1, D1
communIcatedInformatIon and Ideas
In dIscussIons about
to be understood
P2, M2, D2
Have they used software to create
P3, M3, D3
Have they addressed and Interacted
P4, M4, D4
Have they presented InformatIon
and Ideas for medIaproductIon
to be understood
P5, M5, D5
Have they checked theIrpresentatIon
for spellIng, grammar etc
good use of research
Excellent use of powerpoInt,
photoshop, and premIer
Some eye contact
Much better, good use of scrIpt
meant much better
InteractIon, good use of
vocabulary. Good use of
Great presentatIonwIth clear
plan. Less text needed on some
slIdes. Good attentIon to
ActIon Plan (to Improve grade):
To get a dIstInctIon you need to re-do a presentatIonensurIng you practIse, use a scrIpt and
most Importantly Interact wIth the audIenceeffectIvely
Make more lInks to your costumes and props In your presentatIon
PresentatIon re-done, all areas for Improvement were met
I understand the contents of thIsactIon plan and realIse that It Is up to me to act on the advIcegIven
Assessor name: AJO
ThIs Is a crItera table that a teacher dId that’s shows our groups
presentatIon and what we dId well the fIrst and the second tIme
whIch Is In red. When we dId our fIrst presentatIon we where not very happy
because we talked very fast and we also dIdn’t engage wIth the audIence lIke
we wanted to and we found that If we where goIng to do It agaIn we would
have done thIs and got our grade up to a dIstInctIon and thIs Is what we dId. If
we redId the presentatIon agaIn I would have trIed to re-wrIte the scrIpt
because In my opInIon It was quIte sImple and It dIdn’t contaIn enough facts or
InformatIon. Also I would have made our prezI match the scrIpt better
because It dIdn’t flow as well as we hopped and trIed to cover up the fact that
It dIdn’t work well. However when we dId our presentatIon forn the second
tIme I thInk that It was a lot better because we dId everythIng that we wanted
to Improve and we felt that we dId thIs very well.
Our group dIdn’t use a log/tIme schedule because as a group we thought that
It was poIntless and not needed because we just went for It and made It up as
we went along, however I now thInk that our group would have done a lot
better because we would have had a lot more organIsatIon and then we could
have made the fIlm what we wanted It to be. Even though we dId a second
presentatIon we stIll spoke too fast and that meant that we dIdn’t get across
poInts that where very Important to the company and they dIdn’t get
recognIsed what we where tryIng to say.
Step by step EvaluatIon (train logo).
1. FIrst I knew I had to Include the
company logo so I added It to the
poster fIrst tIme. Then I needed to
add a nIce poster around It.
2. So then I added a beach scene to add
to the carIbbean feelIng of our
company because thIs Is where It Is
based, I dId thIs by just usIng the box
tool and made It yellow.
3. Then I added our water company logo
Into the mIddle of the shot because It
needs ot be the maIn focal poInt of
the poster because this Is what we
want the comsumer to remember and recognIse our logo for thIs I just
Imported the logo and then drew the bIrds wIth the pen tool.I put the
yesterlagoon logo in the middle instead of the sun because this shows
that if you drink our drink you will have a better day.
4. Then I added the water slogan ‘thInk, drInk, achIeve’ I dIdn’t thIs
because people wIll always have thIs
In theIr heads when they drInk our
water and then they wIll see the logo
and want to buy It, one agaIn thIs was
a very sImple step I just use the text tool and wrote It In In the rIght font
5. Then just to add effect I added clouds to add effect wIth the blue sky and
make the yesterlagoon logo stand out, thIs Is key because thIs Is what we
want people to remember and use as a refrecnce when they look for our
bottle on the shelf In the stores.I used the bright colours because I thought
that it will also stand out in thedreary bus stations around london and once
we are a bigger company in train stations around the world.
ConclusIon - Group
My groups strengths
My groups weaknesses
We Interacted wIth the audIence well and kept
solId eye contact throughout.
We worked well together and once we had an
Idea we stuck to It and dIdn’t argue.
We made our prezI and our scrIpt work well
together and It flowed very well.
When we dId our presentatIon we spoke very
fast and It wasn’t very clear.
Unfortunally we had technIcall dIffculItys at the
start of our presentatIon and It put us off.
In conclusIon I think that overall as a group we dId very well, we realIsed that
on our fIrst presentatIon thatwe dId not get to our full potentIal, so we
decIded as a group to do it again and this paid off we did it again and the next
time we got the higher grade and we reached our full potential. To improve
our grade we had to improve our eye contact with the audience and also to
calm down and speak slower, and we did this well in our second presentation
and mannaged to get a distinction.However if the group were to do it again we
would have made some sort of plan or team sheet because this would have
kept us on task and made engaging more on the tasks that were at hand.
ConclusIon - Self
One of my maIn strenghts was that I was very
confIdent at speakIng Infront of the group.
I joIned and fItted/adapted well to my new
One of my strengths was thsat I had a very
verble controbutIon to my group.
I easIly went off topIc and played too much FIfa.
I trIed to make the Ideas to complIcated when
they could have just been sImple.
In my opinon I think that I was a great addition to the yesterlagoon group
because I made quick decions and also good decions that made our groups
work better and also woth the presentation I was a confident loud speaker
which made our presentation clear. However if I where to do it again I would
have spoken slower because this would have got mine and also the groups
point across eaiser. Also the audience would go away knowing everthing they
need to about the company instead of going away needing to ask questions.
Members of group.
Do you agree wIth the target
Strenght of product.
Weakness of product.
Out of 10 rate theIr advert
How was the pItch? Clear?
WIll Matthews, Thomas bIggsrayner, Nathen Bland, Luke Hall
Water – Yesterlagoon
FItness fanatIcs, keep sportsmen
Yes because theIr drInk energIses
Good logo and costumes
Spoke very fast.
Clear and Included many poInts
In detaIl but spoke a bIt to fast.