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Why you should love seo

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The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

Published in Business , Technology
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  • 'Hello Will!

    Yes it is really true. Short term manipulation can indeed work but it is actually a bad strategy if we are building a business.'
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Transcript

  • 1. Why you should love SEO
    Will Critchlow
  • 2. Search
    Why do you care?
  • 3. In Feb. 2011, Google said they had 2 Billion+ searches/day!
    Global Search Volume Growth
    Millions of Searches (Monthly)
    Data via Comscore Qsearch: http://www.comscore.com
  • 4. Search Engine Optimisation
    This is a really bad word
  • 5. Short term manipulation can work but it’s a bad strategy if you are building a business
  • 6. Skate to where the puck will be
  • 7. Be the best
    Appear the best
  • 8. Be the best
    Appear the best
    All about SIGNALS
    All about AWESOME
  • 9. Unnaturally attempting to appear the best is not a good look
  • 10. “Good but not famous” is just as bad: I call this “hipster SEO”
  • 11. Get your content signals right
  • 12. Get your technical signals right
  • 13. Get your fame signals right
  • 14. Across the culture
    If you don’t want to get beaten
    I love showing examples for this
  • 15. You can inspire with examples from any industry
  • 16. Compare sites like oyster with more established players in the travel space
  • 17. If it’s possible in the finance space, it’s possible in any industry
  • 18. Everyone can help
    Yep, even the CEO
  • 19.
  • 20.
  • 21. Videos are now available of our #linklove conference in London and New Orleans:
    www.distilled.net/store