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Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
Why you should love seo
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Why you should love seo

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The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

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  • 'Hello Will!

    Yes it is really true. Short term manipulation can indeed work but it is actually a bad strategy if we are building a business.'
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  1. Why you should love SEO<br />Will Critchlow<br />
  2. Search<br />Why do you care?<br />
  3. In Feb. 2011, Google said they had 2 Billion+ searches/day!<br />Global Search Volume Growth <br />Millions of Searches (Monthly)<br />Data via Comscore Qsearch: http://www.comscore.com<br />
  4. Search Engine Optimisation<br />This is a really bad word<br />
  5. Short term manipulation can work but it’s a bad strategy if you are building a business<br />
  6. Skate to where the puck will be<br />
  7. Be the best<br />Appear the best<br />
  8. Be the best<br />Appear the best<br />All about SIGNALS<br />All about AWESOME<br />
  9. Unnaturally attempting to appear the best is not a good look<br />
  10. “Good but not famous” is just as bad: I call this “hipster SEO”<br />
  11. Get your content signals right<br />
  12. Get your technical signals right<br />
  13. Get your fame signals right<br />
  14. Across the culture<br />If you don’t want to get beaten<br />I love showing examples for this<br />
  15. You can inspire with examples from any industry<br />
  16. Compare sites like oyster with more established players in the travel space<br />
  17. If it’s possible in the finance space, it’s possible in any industry<br />
  18. Everyone can help<br />Yep, even the CEO<br />
  19. Videos are now available of our #linklove conference in London and New Orleans:<br />www.distilled.net/store<br />

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