Why you should love seo
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Why you should love seo

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The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

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  • 'Hello Will!

    Yes it is really true. Short term manipulation can indeed work but it is actually a bad strategy if we are building a business.'
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Why you should love seo Why you should love seo Presentation Transcript

  • Why you should love SEO
    Will Critchlow
  • Search
    Why do you care?
  • In Feb. 2011, Google said they had 2 Billion+ searches/day!
    Global Search Volume Growth
    Millions of Searches (Monthly)
    Data via Comscore Qsearch: http://www.comscore.com
  • Search Engine Optimisation
    This is a really bad word
  • Short term manipulation can work but it’s a bad strategy if you are building a business
  • Skate to where the puck will be
  • Be the best
    Appear the best
  • Be the best
    Appear the best
    All about SIGNALS
    All about AWESOME
  • Unnaturally attempting to appear the best is not a good look
  • “Good but not famous” is just as bad: I call this “hipster SEO”
  • Get your content signals right
  • Get your technical signals right
  • Get your fame signals right
  • Across the culture
    If you don’t want to get beaten
    I love showing examples for this
  • You can inspire with examples from any industry
  • Compare sites like oyster with more established players in the travel space
  • If it’s possible in the finance space, it’s possible in any industry
  • Everyone can help
    Yep, even the CEO
  • Videos are now available of our #linklove conference in London and New Orleans:
    www.distilled.net/store