Why you should love SEO<br />Will Critchlow<br />
Search<br />Why do you care?<br />
In Feb. 2011, Google said they had 2 Billion+ searches/day!<br />Global Search Volume Growth <br />Millions of Searches (M...
Search Engine Optimisation<br />This is a really bad word<br />
Short term manipulation can work but it’s a bad strategy if you are building a business<br />
Skate to where the puck will be<br />
Be the best<br />Appear the best<br />
Be the best<br />Appear the best<br />All about SIGNALS<br />All about AWESOME<br />
Unnaturally attempting to appear the best is not a good look<br />
“Good but not famous” is just as bad: I call this “hipster SEO”<br />
Get your content signals right<br />
Get your technical signals right<br />
Get your fame signals right<br />
Across the culture<br />If you don’t want to get beaten<br />I love showing examples for this<br />
You can inspire with examples from any industry<br />
Compare sites like oyster with more established players in the travel space<br />
If it’s possible in the finance space, it’s possible in any industry<br />
Everyone can help<br />Yep, even the CEO<br />
Videos are now available of our #linklove conference in London and New Orleans:<br />www.distilled.net/store<br />
Why you should love seo
Why you should love seo
Why you should love seo
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Why you should love seo

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The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

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  • 'Hello Will!

    Yes it is really true. Short term manipulation can indeed work but it is actually a bad strategy if we are building a business.'
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Transcript of "Why you should love seo"

  1. 1. Why you should love SEO<br />Will Critchlow<br />
  2. 2. Search<br />Why do you care?<br />
  3. 3. In Feb. 2011, Google said they had 2 Billion+ searches/day!<br />Global Search Volume Growth <br />Millions of Searches (Monthly)<br />Data via Comscore Qsearch: http://www.comscore.com<br />
  4. 4. Search Engine Optimisation<br />This is a really bad word<br />
  5. 5. Short term manipulation can work but it’s a bad strategy if you are building a business<br />
  6. 6. Skate to where the puck will be<br />
  7. 7. Be the best<br />Appear the best<br />
  8. 8. Be the best<br />Appear the best<br />All about SIGNALS<br />All about AWESOME<br />
  9. 9. Unnaturally attempting to appear the best is not a good look<br />
  10. 10. “Good but not famous” is just as bad: I call this “hipster SEO”<br />
  11. 11. Get your content signals right<br />
  12. 12. Get your technical signals right<br />
  13. 13. Get your fame signals right<br />
  14. 14. Across the culture<br />If you don’t want to get beaten<br />I love showing examples for this<br />
  15. 15. You can inspire with examples from any industry<br />
  16. 16. Compare sites like oyster with more established players in the travel space<br />
  17. 17. If it’s possible in the finance space, it’s possible in any industry<br />
  18. 18. Everyone can help<br />Yep, even the CEO<br />
  19. 19.
  20. 20.
  21. 21. Videos are now available of our #linklove conference in London and New Orleans:<br />www.distilled.net/store<br />
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