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Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
Internet trends for marketers
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Internet trends for marketers

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The director's cut version of my presentation from Distilled London meet-up.

The director's cut version of my presentation from Distilled London meet-up.

Published in: Business
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  • 'Hi Will!

    I really have to agree with you that in 2023, we will still do email on our phone, we will still use keyboards and we will pay for more things :)'
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  • Thoroughly enjoyed this presentation Will, had a great night too. Was nice meeting you, let's make sure we grab a beer and have a proper chat next time!
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  • 1. Internet Trends for Marketers WILL CRITCHLOW
  • 2. WILL CRITCHLOW - @willcritchlow Let’s look backwards
  • 3. WILL CRITCHLOW - @willcritchlow Last year may have been the year of the dot coms, but 2000 is set to be the year of the mobile. TheLawyer.com, 2000
  • 4. WILL CRITCHLOW - @willcritchlow 2003 10 years ago Check out this 2002 piece by Tim O’Reilly predicting the decade we just had: http://www.oreillynet.com/network/2002/04/09/future.html
  • 5. WILL CRITCHLOW - @willcritchlowWe did email on our phones2003: the iconic blackberry was released
  • 6. WILL CRITCHLOW - @willcritchlowWe didn’t Instagram our Angry Birds’ breakfast Thanks @philnottingham
  • 7. WILL CRITCHLOW - @willcritchlowWe had “broadband” Source: Ofcom and thinkbroadband.com
  • 8. WILL CRITCHLOW - @willcritchlowThe first version of Skype was released
  • 9. WILL CRITCHLOW - @willcritchlowbut YouTube was still two years away
  • 10. WILL CRITCHLOW - @willcritchlow 2023 10 years from now
  • 11. WILL CRITCHLOW - @willcritchlowWe are still doing email on our phone
  • 12. WILL CRITCHLOW - @willcritchlowWe still use keyboards The DYAC of the future is “damn you Siri” Source: DYAC
  • 13. WILL CRITCHLOW - @willcritchlowWe still read textEasier to scan, more socially acceptable at work, doesn’t require quiet / headphones Still looks less like work
  • 14. WILL CRITCHLOW - @willcritchlow(We are bad enough at reading & walking) Source: gifsoup
  • 15. WILL CRITCHLOW - @willcritchlowWe pay for more thingsOften voluntarily (see: Louis CK, NYT’s porous paywall)
  • 16. WILL CRITCHLOW - @willcritchlowThe dumb pipes continue acting dumbMeet Cesar Alierta, CEO Telefonica Google should pay us for using our network erm
  • 17. WILL CRITCHLOW - @willcritchlowThe last mile is no longer the issueThe “middle mile” is – getting fibre to the exchange Source:TechCrunch
  • 18. WILL CRITCHLOW - @willcritchlowNo-one watches scheduled TVApart from news, sports, and actual live events
  • 19. WILL CRITCHLOW - @willcritchlowMobile is a big deal but not for the reason you think Source: Business Insider
  • 20. WILL CRITCHLOW - @willcritchlowThe iPod revolutionised an industry Source: Business Insider
  • 21. WILL CRITCHLOW - @willcritchlowThe iPhone makes it look slow Source: Business Insider
  • 22. WILL CRITCHLOW - @willcritchlowThen came the iPad Source: Business Insider
  • 23. WILL CRITCHLOW - @willcritchlowHoly **** Android Source: Business Insider
  • 24. WILL CRITCHLOW - @willcritchlow…and it keeps going Source: Business Insider
  • 25. WILL CRITCHLOW - @willcritchlow We need to look at the PC market to understand what’s really happening
  • 26. WILL CRITCHLOW - @willcritchlowBefore I was born, systems I’ve never usedruled the earth Source: Business Insider
  • 27. WILL CRITCHLOW - @willcritchlowWhen I was young, we saw the rise and fall ofAmiga, Atari, Commodore Source: Business Insider
  • 28. WILL CRITCHLOW - @willcritchlowThrough school, university and early work, itwas a two-horse race (being kind to Apple) Source: Business Insider
  • 29. WILL CRITCHLOW - @willcritchlowNow: Same old, same old Source: Business Insider
  • 30. WILL CRITCHLOW - @willcritchlowUnless you add in iPad and Android Source: Business Insider
  • 31. WILL CRITCHLOW - @willcritchlowIf you care about the details check out thischart and this animation (note the log scale)
  • 32. WILL CRITCHLOW - @willcritchlowI think the real story is “everywhere”, not “mobile” Source: cnet
  • 33. WILL CRITCHLOW - @willcritchlow Mobile devices get PCs get more like more like PCs mobile devices Faster Touch Better at browsing App stores Easier to purchase on Instant on
  • 34. WILL CRITCHLOW - @willcritchlow The future is here…
  • 35. WILL CRITCHLOW - @willcritchlowIt’s just not evenly distributed [hat-tip William Gibson]Yes, I think I might be advocating studying hipsters Source: Paste Magazine
  • 36. WILL CRITCHLOW - @willcritchlowWe use devices interchangeably29% of US adults own a tablet or ereader up from 2% in 2009 Source: Business Insider, image from thed34n
  • 37. WILL CRITCHLOW - @willcritchlowWe have seamless, sync’ed access everywhereAlready: Dropbox, Evernote, Google Apps / Android, iCloud, Instapaper, Kindle whispersync
  • 38. WILL CRITCHLOW - @willcritchlowWe buy everywhere Source: IBM
  • 39. WILL CRITCHLOW - @willcritchlowWe broadcast stuff about ourselvesBut in a more useful way (maybe)
  • 40. WILL CRITCHLOW - @willcritchlowWe subscribe and follow(Often people, not brands – even when curated by a brand)
  • 41. WILL CRITCHLOW - @willcritchlowWe need more computer curationTo make sense of the streams (See: priority inbox, FB edgerank) Not everything gets here… …or here Even when we’ve asked for it
  • 42. WILL CRITCHLOW - @willcritchlow Show me the strategy
  • 43. WILL CRITCHLOW - @willcritchlow Google
  • 44. WILL CRITCHLOW - @willcritchlowRead @bfeld on Google’s long game
  • 45. WILL CRITCHLOW - @willcritchlow“Connected and fast” Source: chromium.org and theverge
  • 46. WILL CRITCHLOW - @willcritchlow Amazon
  • 47. WILL CRITCHLOW - @willcritchlow Your margin is my opportunity Jeff Bezos
  • 48. WILL CRITCHLOW - @willcritchlow …periodically Amazon wants to "check in" with its ability to make money. Thus, in 2007, Amazon more than doubled its profit, to $476 million, on a 38% increase in sales to almost $15 billion. Fortune
  • 49. WILL CRITCHLOW - @willcritchlow Facebook
  • 50. WILL CRITCHLOW - @willcritchlowDAU/MAU > 50% - stickiness See: quora, quora and andrewchen
  • 51. WILL CRITCHLOW - @willcritchlow Some strategies I predict will do well in search
  • 52. WILL CRITCHLOW - @willcritchlowEarn (and keep) attention not just shares Photo by: latzko
  • 53. WILL CRITCHLOW - @willcritchlow(Admit it, who shares stuff before reading it?) Check out: buffer
  • 54. WILL CRITCHLOW - @willcritchlowThe “LinkedIn” (see also Forbes) “Borrowing”personal authority – these implementations are broken for different reasons atm See: LinkedIn and Forbes
  • 55. WILL CRITCHLOW - @willcritchlowBrands as “real” publishers(See: Red Bull) Read: Mashable
  • 56. WILL CRITCHLOW - @willcritchlowReal world APIs(banks, I’m looking at you) See: Mashable
  • 57. WILL CRITCHLOW - @willcritchlowBricks and mortar aggressively acquiring startupsThere is real innovation in fashion and e-comm for example (see: brandid)
  • 58. WILL CRITCHLOW - @willcritchlowPutting unexpected people in chargeYou should read all these articles about Harper Reed, CTO of Obama for America: The Atlantic, BusinessWeek, Mother Jones, gigaom, Time Photo: juggernautco
  • 59. WILL CRITCHLOW - @willcritchlowObsessively implementing new stuff firstThere are first-mover advantages to technology shifts such as rel=author Illustration by: marketingfacts, from crossing the chasm
  • 60. WILL CRITCHLOW - @willcritchlowCross-functional teams outside normal hierarchyRead about the NYT interactive team Read: The Avalanche at Tunnel Creek
  • 61. WILL CRITCHLOW - @willcritchlowBeware! You might be competing with loss-making teamsThe NYT modelled an avalanche! Read: Modeling an avalanche
  • 62. WILL CRITCHLOW - @willcritchlow Summary
  • 63. WILL CRITCHLOW - @willcritchlowI think the real story is “everywhere”, not “mobile” Source: cnet
  • 64. WILL CRITCHLOW - @willcritchlow Mobile devices get PCs get more like more like PCs mobile devices Faster Touch Better at browsing App stores Easier to purchase on Instant on
  • 65. WILL CRITCHLOW - @willcritchlow http://www.distilled.net/events/linklove-london/ …and Searchlove Boston in May: http://www.distilled.net/events/searchlove-boston/

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