2. WILL CRITCHLOW
Fremdscham
One of those amazing German words that we
have no direct translation for
3. WILL CRITCHLOW
I hope this presentation will be entirely
about being embarrassed for other people.
Because of course we wouldn’t make
these mistakes, would we?
20. WILL CRITCHLOW
1% drop in conversions
[Source: Amazon - http://highscalability.com/latency-everywhere-and-it-costs-you-sales-how-crush-it]
21. WILL CRITCHLOW
Here’s Walmart’s version
[Source: http://www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed-
correlates-to-business-metrics-at-walmart-com/]
29. WILL CRITCHLOW
Social and link
building
(technical)
mistakes
30. WILL CRITCHLOW
Default widgets don’t link to your profile pages
These widgets don’t link
to your profile
Add regular links as well
to help your profile pages
rank for branded
searches
32. WILL CRITCHLOW
Not implementing Facebook verbs
Image: http://foliovision.com/2011/10/24/searchlove-seo-london-2011-day-one
Mat Clayton is your man for learning about FB integration.
We have videos: http://www.distilled.net/store/sl-winter-2011-
videos/
33. WILL CRITCHLOW
Not customising embed codes
• Don’t use standard embed codes within third party
players – no links
• Place custom codes underneath video embed codes
• Use iFrames
• Partial Anchor Text
<iframe
src="http://player.vimeo.com/video/VIDEOID?title=0&byline=0&portrait=0"
frameborder="0" width="640" height="360"></iframe><br><span
style="font-size: 12px;">Linkbuilding protips from <a
href="http://www.yourdomain.net/">Brand and partial anchor text</a>
Ensure your embed code will build links back to your site, not the video hosting
company
34. WILL CRITCHLOW
Not cross-browser testing your
linkbait
We had one piece where the share buttons were cut off in Internet Explorer.
We’ve also had journalists fail to link to things because they were still using IE6!
43. WILL CRITCHLOW
Failing to use AJAX properly
Came across a site
where this was the
entire html after
stripping out js.
No title.
No content.
What is this? 2002
Flash?
54. WILL CRITCHLOW
Will Critchlow
Founder – Distilled
will.critchlow@distilled.net
@willcritchlow
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Editor's Notes
will make sure anyone who embeds your video doesn’t get attribution.