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Common Technical Mistakes SMX Munich 2012
 

Common Technical Mistakes SMX Munich 2012

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Face off vs. @randfish - SMX Munich 2012 keynote

Face off vs. @randfish - SMX Munich 2012 keynote

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  • Hi Will!

    I have learned something new today. Thanks to your post. I salute you for tackling some common technical mistakes. I hope that others must check this presentation of yours.
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Common Technical Mistakes SMX Munich 2012 Common Technical Mistakes SMX Munich 2012 Presentation Transcript

  • Common Technical Mistakes WILL CRITCHLOW
  • WILL CRITCHLOW Fremdscham One of those amazing German words that we have no direct translation for
  • WILL CRITCHLOWI hope this presentation will be entirelyabout being embarrassed for other people.Because of course we wouldn’t makethese mistakes, would we?
  • WILL CRITCHLOWMy biggest?sudo chmod 775 –R /.Instead ofsudo chmod 775 –R ./
  • WILL CRITCHLOW Sitemaps Speed Social Spiders Science fiction
  • WILL CRITCHLOW Common Sitemap Errors
  • WILL CRITCHLOWNot keeping your sitemap “clean” Duane Forrester, Bing Some other guy
  • WILL CRITCHLOWDon’t allow 404 errors into sitemap
  • WILL CRITCHLOW https://seogadget.co.uk/check-your-xml-sitemap-errors/
  • WILL CRITCHLOWDon’t forget video sitemap etc
  • WILL CRITCHLOWPriority is relative and only asuggestion This goes to 11. There’s no need for your sitemap priority to do the same
  • WILL CRITCHLOW Common Site Speed Errors
  • WILL CRITCHLOW First mistake: not caring
  • WILL CRITCHLOW
  • WILL CRITCHLOW 100ms
  • WILL CRITCHLOW 2 frames of a movie
  • WILL CRITCHLOWFor reference, that’s here
  • WILL CRITCHLOWTo here
  • WILL CRITCHLOW Quarter of a blink (literally)
  • WILL CRITCHLOW 1% drop in conversions [Source: Amazon - http://highscalability.com/latency-everywhere-and-it-costs-you-sales-how-crush-it]
  • WILL CRITCHLOW Here’s Walmart’s version [Source: http://www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed- correlates-to-business-metrics-at-walmart-com/]
  • WILL CRITCHLOW
  • WILL CRITCHLOW
  • WILL CRITCHLOW It’s not just about server response time
  • WILL CRITCHLOWMeasure “time to first byte” with pingdom DDoS 1,222 ms
  • WILL CRITCHLOWWe’ve had good results withCloudflare
  • WILL CRITCHLOWDiagnose quick wins with pagespeedhttps://developers.google.com/pagespeed/
  • WILL CRITCHLOWSegment site speed with GoogleAnalytics
  • WILL CRITCHLOW Social and link building (technical) mistakes
  • WILL CRITCHLOWDefault widgets don’t link to your profile pages These widgets don’t link to your profile Add regular links as well to help your profile pages rank for branded searches
  • WILL CRITCHLOWNot implementing OpenGraph
  • WILL CRITCHLOWNot implementing Facebook verbsImage: http://foliovision.com/2011/10/24/searchlove-seo-london-2011-day-one Mat Clayton is your man for learning about FB integration. We have videos: http://www.distilled.net/store/sl-winter-2011- videos/
  • WILL CRITCHLOWNot customising embed codes• Don’t use standard embed codes within third party players – no links• Place custom codes underneath video embed codes• Use iFrames• Partial Anchor Text<iframesrc="http://player.vimeo.com/video/VIDEOID?title=0&byline=0&portrait=0"frameborder="0" width="640" height="360"></iframe><br><spanstyle="font-size: 12px;">Linkbuilding protips from <ahref="http://www.yourdomain.net/">Brand and partial anchor text</a> Ensure your embed code will build links back to your site, not the video hosting company
  • WILL CRITCHLOWNot cross-browser testing yourlinkbait We had one piece where the share buttons were cut off in Internet Explorer. We’ve also had journalists fail to link to things because they were still using IE6!
  • WILL CRITCHLOW Common Robot Exclusion Errors
  • WILL CRITCHLOWKnow the difference? Read aboutREP Robots.txt X-robots Noindex Nofollow Response codes
  • WILL CRITCHLOWMonitor your robots exclusionI use www.serverdensity.com [disclaimer: we invested inthem]
  • WILL CRITCHLOWMonitor for changes to robots.txt
  • WILL CRITCHLOWSpot the accidental inclusion ofnoindex
  • WILL CRITCHLOWMore SEO monitoring tools and trickshttp://www.seomoz.org/blog/seo-monitoring
  • WILL CRITCHLOWWatch out for over-aggressivefirewalls[Image: http://www.flickr.com/photos/smenzel/2297233080/]
  • WILL CRITCHLOW Common Mistakes with New Technologies
  • WILL CRITCHLOWFailing to use AJAX properly Came across a site where this was the entire html after stripping out js. No title. No content. What is this? 2002 Flash?
  • WILL CRITCHLOWWhat the #! were you thinking?
  • WILL CRITCHLOWPushState is better
  • WILL CRITCHLOWObligatory G+ complaint – follow me! Dear Google. WHAT is this?
  • WILL CRITCHLOW Responsive design beats m. mobile version
  • WILL CRITCHLOWAvoid splitting link juice / duplication
  • WILL CRITCHLOWBut also get more links This is the “desktop” experience I got when I followed a link someone else shared from a mobile
  • WILL CRITCHLOW rel=canonical Risky. Didn’t Rand talk about this?
  • WILL CRITCHLOWhreflang – what is rel=canonical supposed tomean?[Image credit: http://www.flickr.com/photos/tpcom/3246953870/]
  • WILL CRITCHLOWRe-write your visible URL to thecanonical Do this after your analytics pageview call
  • Thank YouAny QuestionsWILL CRITCHLOW
  • WILL CRITCHLOWWill CritchlowFounder – Distilledwill.critchlow@distilled.net@willcritchlowSign up to hear when and where I’m speakingnext:http://www.distilled.net/events/Get free SEO training videos:http://www.distilled.net/free-videos/Join our SEO training program, DistilledU:http://www.distilled.net/store/u/