Using Social Media in Your MinistryPresentation Transcript
Using Social Media in Your Ministry Will Coley email@example.com
“Reaching the Digital Continent”
United States Conference of Catholic Bishops
Introduction Photo by Edward (madnzany) Webb via Flickr
From the Infographic "The Growth Of Social Media" via Search Engine Journal
In August 2010, Facebook toppled Google as the top online destination. Source: AllFacebook.com
Local Television New Business Model? Photo: Scott S (scott*eric) via Flickr
Broadcast Television Business Model Advertising = buy or do something NEWS [Ad] Frequent $ Newscaster Audience Advertisers $
Social Media Business Model Advertising = “selling” values & urging action NEWS [Ad] Frequent $ Conversation Missionary Community & New Donors Supporters (Church, Donors)
Stages in Setting Up Your News Station Design for Success Build as Integrated Part of Your Work Start Broadcasting Communicating Stay on the Air Photo: David Goehring (CarbonNYC) via Flickr
Stage 1: Design for Success Photo via Fotolia
Social Media Strategy helps you think through Objectives Audience Content Tools and Measurement to support your ministry’s communications strategy. Credit: Holly Ross, NTEN
Objective What do you want to accomplish with social media?
Describe how your social media objective supports or links to a specific goal from your strategic plan. Credit: Holly Ross, NTEN Photo: Donald Lee Pardue via Flickr
S.M.A.R.T. Objectives Specific Measureable Attainable Results-Focused Time Specific Score should have at least 4 of above. Photo: Nfrastructure via Flickr
www.bernards-story.com Organizational goal: Get people to visit website and download/use the Action Guide, before October 31, 2011 Social Media Goal: 1,500 visits to website, 1,000 video views,etc.
Your “Audience” 1. Who must you reach with your social media efforts to meet your objective? Why this target group?
2. Is this a target group identified in your communications plan?
3. What do they know or believe about your work or your issues? What will resonate with them?
4. What key points for you want to make with your audience? Your “Audience” Credit: Holly Ross, NTEN Photo: ralphbijiker via Flickr
Stage 2: Build as Integrated Part of Your Work Photo: Magnus Franklin via Flickr
How Can You Integrate into Ministry Work?
Stage 3: Start Broadcasting Communicating Photo: Bob Doran via Flickr
Listening Photo: Dean Jarvey (dmjarvey) via Flickr
Listening with RSS: Subscribing to Blogs Look for & click this button
Useful tool to follow blogs: www.google.com/reader
Listening with Alerts: www.google.com/alerts Google sends email with latest news on search terms
Listening with Twitter www.twitter.com/detentionwatch
Listening with Tweetdeck www.tweetdeck.com
Participating www.facebook.com/cuentame Sharing and Commenting
Creating Engaging Profiles Photo: FelichaBogroff (purple_onion) via Flickr
Tools like these are free to use in ministry outreach: If you use them, why not use the opportunity to flesh out profiles?
Don’t Advise Using Facebook Profiles for Ministry
Instead Use Facebook Pages www.facebook.com/saddlebackchurch
First Step to Create a Page on Facebook.com Click here or here
Create Content Photo: NASA Goddard Photo & Video via Flickr
Your news (or blog posts) can be text, photos, video or audio, i.e The Fosters use Tumblr to share their news www.thefosters.tumblr.com
Example of audio blog post
Measuring TV has the Neilson Rating Box
Social media has great stats i.e. Facebook page insights
Measure Traffic & Most Popular Content i.e. Wordpress.com blog shows how many people visited, how they came and what search terms they used.
Experiment! We are the reporters we’ve been waiting for…
Tips for creating news content Tools: Keep equipment still Video & photo: Make sure light is behind you Video: keep camera at eye level with person being filmed Video & audio: Be aware of & avoid unnecessary background sounds Content: First person ("I") is best for social media Stories are better than jargon ("This happened, then that happened”) Shorter is better Feelings and emotions are as valid as facts Photo: John Benson (imm4381) via Flickr
Idealware’s Nonprofit Social Media Decision Guide
Nonprofit Technology Network NTEN.org
SocialBrite.org(see series on online fundraising)
Let me know how it goes and if you have any questions… Will Coley firstname.lastname@example.org www.aquifermedia.com