Using Twitter to Promote and Connect With Members

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Weblink Summit …

Weblink Summit
Marketing, Technology and Social Media Conference for Member-Based Organizations
September 23, 2009

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  • 1. Using Twitter to Promote and Connect With Members Weblink Summit September 23, 2009 Will Burns, Communications Director Maryland Chamber of CommerceThursday, July 29, 2010
  • 2. TwitterThursday, July 29, 2010
  • 3. Agenda • Website • Email Program • Social TechnologiesThursday, July 29, 2010
  • 4. Agenda • The Basics • Tips for Getting Started • How Chambers Can Use Twitter • Best Practices & Chamber Examples • Questions & DiscussionThursday, July 29, 2010
  • 5. Twitter • Growing Fast • 140 Character Limit • Opt-In • Replies | Mentions • Direct MessagesThursday, July 29, 2010
  • 6. Twitter Basics • Short Bursts of Info: You read and write messages of up to 140 characters • Opt-In: Messages are public and you decide what users you want to receive messages from. • Easy to use on a computer or a cell phone • Interact with other users: @ | DM | RTThursday, July 29, 2010
  • 7. Twitter Lingo • Tweet: An individual message or post • Follow: Subscribe to someone’s tweets • Mentions: @username public message to or about a Twitter user • DM or Direct message: A private message to a Twitter user • RT or Retweet: Repost a valuable message from someone else, giving them credit • Hashtag: Use the # symbol followed by a term. Take advantage of Twitter search to categorize tweets.Thursday, July 29, 2010
  • 8. Getting Started • Sign up is easy • Complete your profile • Start by listening • Post somethingThursday, July 29, 2010
  • 9. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  • 10. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  • 11. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  • 12. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  • 13. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  • 14. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  • 15. Start By Listening • Find some local people to follow • Local newspapers, businesses, professionals, etc. • Who are people you trust following • Search for important keywords • City names, neighborhoods, business names, issues, etc. • Follow other chambersThursday, July 29, 2010
  • 16. Post SomethingThursday, July 29, 2010
  • 17. Post Something • Looking for interesting Maryland business people to follow • The Maryland Chamber is new to Twitter. What kind of tweets do you want to hear from us?Thursday, July 29, 2010
  • 18. Twitter Best Practices • Post tips and links to interesting information • Be genuine. People appreciate authenticity. • Use a casual tone • Develop a chamber persona • Interact - Ask & Answer questionsThursday, July 29, 2010
  • 19. Case Study - Colonel Tribune “The Colonel acts as a touch point for the Tribune and serves as our voice on the web. Thus we needed a front man, which turned into Colonel Tribune, who is kind of a goofy man about town.” --Daniel Honigman Social Media Strategist Tribune InteractiveThursday, July 29, 2010
  • 20. Chamber - Information Filter “It’s Not Information Overload. It’s Filter Failure” --Clay Shirky www.shirky.com Author of: Here Comes Everybody The Power of Organizing Without OrganizationsThursday, July 29, 2010
  • 21. Social Technologies A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations --Forrester Research’s definition of the GroundswellThursday, July 29, 2010
  • 22. Social Technologies • Objectives • Listen - Better understand our members and prospective members. • Talk - Spread messages about the Chamber • Energize - Put our most energetic supporters to work • Support - Give our members the tools to interact with and support one another • Embrace - Harness member ideas to improve our services and programsThursday, July 29, 2010
  • 23. Chamber Goals • Promote a Positive Pro-Business Legislative Agenda • Generate Membership Sales & Leads • Deliver Timely, Useful Information • Establish a Position of Thought Leadership • Bring Personality to the Chamber Brand • Encourage InteractionThursday, July 29, 2010
  • 24. Chamber Twitter Ideas • Promote Programs, Services, Events, Etc. • Advocacy • Promote Members • Share News & Ideas • Ask & Answer Questions • Bring Personality to Your Chamber • Engage & Interact with Your CommunityThursday, July 29, 2010
  • 25. Twitter Legislative AdvocacyThursday, July 29, 2010
  • 26. Twitter Legislative AdvocacyThursday, July 29, 2010
  • 27. Twitter Legislative AdvocacyThursday, July 29, 2010
  • 28. Twitter Event PromotionThursday, July 29, 2010
  • 29. Twitter Event PromotionThursday, July 29, 2010
  • 30. Twitter Event PromotionThursday, July 29, 2010
  • 31. Twitter Event PromotionThursday, July 29, 2010
  • 32. Twitter Event PromotionThursday, July 29, 2010
  • 33. Twitter Event PromotionThursday, July 29, 2010
  • 34. Twitter Event PromotionThursday, July 29, 2010
  • 35. Twitter TweetUpsThursday, July 29, 2010
  • 36. Twitter TweetUpsThursday, July 29, 2010
  • 37. Twitter TweetUpsThursday, July 29, 2010
  • 38. Twitter During Events • Hashtag • Event Twitter Account • List of Twitter Users Who Plan to AttendThursday, July 29, 2010
  • 39. Twitter Promote Your MembersThursday, July 29, 2010
  • 40. Twitter Promote Your MembersThursday, July 29, 2010
  • 41. Twitter Promote Your MembersThursday, July 29, 2010
  • 42. Twitter Media RelationsThursday, July 29, 2010
  • 43. Twitter OutreachThursday, July 29, 2010
  • 44. Email • Push to SocialThursday, July 29, 2010
  • 45. Email Push to SocialThursday, July 29, 2010
  • 46. Email Push to SocialThursday, July 29, 2010
  • 47. Email Push to SocialThursday, July 29, 2010
  • 48. Email Push to SocialThursday, July 29, 2010
  • 49. Twitter Tools • Create Your Twitter Dashboard • Organize Tweets • Local Businesses • Journalists • Elected Officials • Chamber Tweeps • Create a Focus or Always Follow Group • Key Search TermsThursday, July 29, 2010
  • 50. Twitter Seesmic DesktopThursday, July 29, 2010
  • 51. Twitter TweetdeckThursday, July 29, 2010
  • 52. Twitter TweetChatThursday, July 29, 2010
  • 53. Questions & DiscussionThursday, July 29, 2010
  • 54. Thank You Will Burns wburns@mdchamber.org twitter.com/will_burnsThursday, July 29, 2010