Using Twitter to Promote and                             Connect With Members                                   Weblink Su...
TwitterThursday, July 29, 2010
Agenda                     • Website                     • Email Program                     • Social TechnologiesThursday...
Agenda                     • The Basics                     • Tips for Getting Started                     • How Chambers ...
Twitter      •      Growing Fast                 •        140 Character Limit                 •        Opt-In             ...
Twitter Basics                     • Short Bursts of Info: You read and write                          messages of up to 1...
Twitter Lingo                     •    Tweet: An individual message or post                     •    Follow: Subscribe to ...
Getting Started                     • Sign up is easy                     • Complete your profile                     • Sta...
Setting Up Your Profile      •      Choose your username             wisely      •      Include a photo      •      Write a...
Setting Up Your Profile      •      Choose your username             wisely      •      Include a photo      •      Write a...
Setting Up Your Profile      •      Choose your username             wisely      •      Include a photo      •      Write a...
Setting Up Your Profile      •      Choose your username             wisely      •      Include a photo      •      Write a...
Setting Up Your Profile      •      Choose your username             wisely      •      Include a photo      •      Write a...
Setting Up Your Profile      •      Choose your username             wisely      •      Include a photo      •      Write a...
Start By Listening                     • Find some local people to follow                          •   Local newspapers, b...
Post SomethingThursday, July 29, 2010
Post Something                     • Looking for interesting Maryland business                          people to follow  ...
Twitter Best Practices                     • Post tips and links to interesting                           information     ...
Case Study - Colonel Tribune                 “The Colonel acts as a touch point for the Tribune                 and serves...
Chamber - Information Filter                 “It’s Not Information Overload.                 It’s Filter Failure”         ...
Social Technologies                 A social trend in which people                 use technologies to get the things     ...
Social Technologies                 • Objectives                          •   Listen - Better understand our members and  ...
Chamber Goals                     • Promote a Positive Pro-Business                          Legislative Agenda           ...
Chamber Twitter Ideas                     • Promote Programs, Services, Events, Etc.                     • Advocacy       ...
Twitter                          Legislative AdvocacyThursday, July 29, 2010
Twitter                          Legislative AdvocacyThursday, July 29, 2010
Twitter                          Legislative AdvocacyThursday, July 29, 2010
Twitter                          Event PromotionThursday, July 29, 2010
Twitter                          Event PromotionThursday, July 29, 2010
Twitter                          Event PromotionThursday, July 29, 2010
Twitter                          Event PromotionThursday, July 29, 2010
Twitter                          Event PromotionThursday, July 29, 2010
Twitter                          Event PromotionThursday, July 29, 2010
Twitter                          Event PromotionThursday, July 29, 2010
Twitter                           TweetUpsThursday, July 29, 2010
Twitter                           TweetUpsThursday, July 29, 2010
Twitter                           TweetUpsThursday, July 29, 2010
Twitter                                       During Events       •      Hashtag       •      Event Twitter Account       ...
Twitter                          Promote Your MembersThursday, July 29, 2010
Twitter                          Promote Your MembersThursday, July 29, 2010
Twitter                          Promote Your MembersThursday, July 29, 2010
Twitter                          Media RelationsThursday, July 29, 2010
Twitter                           OutreachThursday, July 29, 2010
Email      •      Push to SocialThursday, July 29, 2010
Email                          Push to SocialThursday, July 29, 2010
Email                          Push to SocialThursday, July 29, 2010
Email                          Push to SocialThursday, July 29, 2010
Email                          Push to SocialThursday, July 29, 2010
Twitter Tools                     • Create Your Twitter Dashboard                     • Organize Tweets                   ...
Twitter                          Seesmic DesktopThursday, July 29, 2010
Twitter                           TweetdeckThursday, July 29, 2010
Twitter                           TweetChatThursday, July 29, 2010
Questions & DiscussionThursday, July 29, 2010
Thank You                                 Will Burns                          wburns@mdchamber.org                        ...
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Using Twitter to Promote and Connect With Members

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Weblink Summit
Marketing, Technology and Social Media Conference for Member-Based Organizations
September 23, 2009

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Using Twitter to Promote and Connect With Members

  1. 1. Using Twitter to Promote and Connect With Members Weblink Summit September 23, 2009 Will Burns, Communications Director Maryland Chamber of CommerceThursday, July 29, 2010
  2. 2. TwitterThursday, July 29, 2010
  3. 3. Agenda • Website • Email Program • Social TechnologiesThursday, July 29, 2010
  4. 4. Agenda • The Basics • Tips for Getting Started • How Chambers Can Use Twitter • Best Practices & Chamber Examples • Questions & DiscussionThursday, July 29, 2010
  5. 5. Twitter • Growing Fast • 140 Character Limit • Opt-In • Replies | Mentions • Direct MessagesThursday, July 29, 2010
  6. 6. Twitter Basics • Short Bursts of Info: You read and write messages of up to 140 characters • Opt-In: Messages are public and you decide what users you want to receive messages from. • Easy to use on a computer or a cell phone • Interact with other users: @ | DM | RTThursday, July 29, 2010
  7. 7. Twitter Lingo • Tweet: An individual message or post • Follow: Subscribe to someone’s tweets • Mentions: @username public message to or about a Twitter user • DM or Direct message: A private message to a Twitter user • RT or Retweet: Repost a valuable message from someone else, giving them credit • Hashtag: Use the # symbol followed by a term. Take advantage of Twitter search to categorize tweets.Thursday, July 29, 2010
  8. 8. Getting Started • Sign up is easy • Complete your profile • Start by listening • Post somethingThursday, July 29, 2010
  9. 9. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  10. 10. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  11. 11. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  12. 12. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  13. 13. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  14. 14. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating TwitterThursday, July 29, 2010
  15. 15. Start By Listening • Find some local people to follow • Local newspapers, businesses, professionals, etc. • Who are people you trust following • Search for important keywords • City names, neighborhoods, business names, issues, etc. • Follow other chambersThursday, July 29, 2010
  16. 16. Post SomethingThursday, July 29, 2010
  17. 17. Post Something • Looking for interesting Maryland business people to follow • The Maryland Chamber is new to Twitter. What kind of tweets do you want to hear from us?Thursday, July 29, 2010
  18. 18. Twitter Best Practices • Post tips and links to interesting information • Be genuine. People appreciate authenticity. • Use a casual tone • Develop a chamber persona • Interact - Ask & Answer questionsThursday, July 29, 2010
  19. 19. Case Study - Colonel Tribune “The Colonel acts as a touch point for the Tribune and serves as our voice on the web. Thus we needed a front man, which turned into Colonel Tribune, who is kind of a goofy man about town.” --Daniel Honigman Social Media Strategist Tribune InteractiveThursday, July 29, 2010
  20. 20. Chamber - Information Filter “It’s Not Information Overload. It’s Filter Failure” --Clay Shirky www.shirky.com Author of: Here Comes Everybody The Power of Organizing Without OrganizationsThursday, July 29, 2010
  21. 21. Social Technologies A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations --Forrester Research’s definition of the GroundswellThursday, July 29, 2010
  22. 22. Social Technologies • Objectives • Listen - Better understand our members and prospective members. • Talk - Spread messages about the Chamber • Energize - Put our most energetic supporters to work • Support - Give our members the tools to interact with and support one another • Embrace - Harness member ideas to improve our services and programsThursday, July 29, 2010
  23. 23. Chamber Goals • Promote a Positive Pro-Business Legislative Agenda • Generate Membership Sales & Leads • Deliver Timely, Useful Information • Establish a Position of Thought Leadership • Bring Personality to the Chamber Brand • Encourage InteractionThursday, July 29, 2010
  24. 24. Chamber Twitter Ideas • Promote Programs, Services, Events, Etc. • Advocacy • Promote Members • Share News & Ideas • Ask & Answer Questions • Bring Personality to Your Chamber • Engage & Interact with Your CommunityThursday, July 29, 2010
  25. 25. Twitter Legislative AdvocacyThursday, July 29, 2010
  26. 26. Twitter Legislative AdvocacyThursday, July 29, 2010
  27. 27. Twitter Legislative AdvocacyThursday, July 29, 2010
  28. 28. Twitter Event PromotionThursday, July 29, 2010
  29. 29. Twitter Event PromotionThursday, July 29, 2010
  30. 30. Twitter Event PromotionThursday, July 29, 2010
  31. 31. Twitter Event PromotionThursday, July 29, 2010
  32. 32. Twitter Event PromotionThursday, July 29, 2010
  33. 33. Twitter Event PromotionThursday, July 29, 2010
  34. 34. Twitter Event PromotionThursday, July 29, 2010
  35. 35. Twitter TweetUpsThursday, July 29, 2010
  36. 36. Twitter TweetUpsThursday, July 29, 2010
  37. 37. Twitter TweetUpsThursday, July 29, 2010
  38. 38. Twitter During Events • Hashtag • Event Twitter Account • List of Twitter Users Who Plan to AttendThursday, July 29, 2010
  39. 39. Twitter Promote Your MembersThursday, July 29, 2010
  40. 40. Twitter Promote Your MembersThursday, July 29, 2010
  41. 41. Twitter Promote Your MembersThursday, July 29, 2010
  42. 42. Twitter Media RelationsThursday, July 29, 2010
  43. 43. Twitter OutreachThursday, July 29, 2010
  44. 44. Email • Push to SocialThursday, July 29, 2010
  45. 45. Email Push to SocialThursday, July 29, 2010
  46. 46. Email Push to SocialThursday, July 29, 2010
  47. 47. Email Push to SocialThursday, July 29, 2010
  48. 48. Email Push to SocialThursday, July 29, 2010
  49. 49. Twitter Tools • Create Your Twitter Dashboard • Organize Tweets • Local Businesses • Journalists • Elected Officials • Chamber Tweeps • Create a Focus or Always Follow Group • Key Search TermsThursday, July 29, 2010
  50. 50. Twitter Seesmic DesktopThursday, July 29, 2010
  51. 51. Twitter TweetdeckThursday, July 29, 2010
  52. 52. Twitter TweetChatThursday, July 29, 2010
  53. 53. Questions & DiscussionThursday, July 29, 2010
  54. 54. Thank You Will Burns wburns@mdchamber.org twitter.com/will_burnsThursday, July 29, 2010
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