Social Training Ef

606 views
522 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
606
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Training Ef

  1. 1. Social Media Introduction Provided by: Off Madison Ave January 6-7, 2009 Wednesday, January 6, 2010
  2. 2. Agenda ‣ Social networking statistics ‣ LinkedIn ‣ Facebook ‣ Posterous (blogging) Wednesday, January 6, 2010
  3. 3. Social Networking Statistics Wednesday, January 6, 2010
  4. 4. Social Networking Statistics Wednesday, January 6, 2010
  5. 5. Social Networking Statistics LinkedIn ‣ 170 industries ‣ 200 countries ‣ 53 million users Facebook ‣ 45 million status updates per day ‣ 65 million mobile users ‣ 300+ million total users Wednesday, January 6, 2010
  6. 6. LinkedIn Why should you be on LinkedIn? ‣ Business networking ‣ Personal networking ‣ Thought leadership ‣ Finding talent ‣ Targeted advertising ‣ Competitive research Wednesday, January 6, 2010
  7. 7. LinkedIn Wednesday, January 6, 2010
  8. 8. LinkedIn Wednesday, January 6, 2010
  9. 9. LinkedIn Wednesday, January 6, 2010
  10. 10. LinkedIn Wednesday, January 6, 2010
  11. 11. LinkedIn Wednesday, January 6, 2010
  12. 12. LinkedIn Wednesday, January 6, 2010
  13. 13. LinkedIn Wednesday, January 6, 2010
  14. 14. LinkedIn Wednesday, January 6, 2010
  15. 15. LinkedIn - Profile Page Wednesday, January 6, 2010
  16. 16. LinkedIn - Profile Page Wednesday, January 6, 2010
  17. 17. LinkedIn - Profile Basics You’re on track to a great profile on LinkedIn once you: ‣ Fill out all the fields ‣ Connect with other “connected people” ‣ Take advantage of all the tools available ‣ Update your profile often, not just when you need a job ‣ Include your email address in the “Last Name” field so people can get in touch with you Wednesday, January 6, 2010
  18. 18. LinkedIn - Thought Leadership Wednesday, January 6, 2010
  19. 19. LinkedIn - Recommendations = Currency Wednesday, January 6, 2010
  20. 20. LinkedIn - Recommendations = Currency Great recommendations come from good work. It also doesn’t hurt to: ‣ Ask for recommendations ‣ Providing direction into the types of recommendations you want ‣ Use targeted keywords in recommendations ‣ Give lots of recommendations Wednesday, January 6, 2010
  21. 21. LinkedIn - Tiers of Membership Should you become a pro or business member? ‣ If you do a lot of searches ‣ Need to get in touch with people you aren’t connected to directly or even indirectly ‣ Use targeted keywords in recommendations ‣ Give lots of recommendations Wednesday, January 6, 2010
  22. 22. LinkedIn - Groups and Community Wednesday, January 6, 2010
  23. 23. LinkedIn - Groups and Community Wednesday, January 6, 2010
  24. 24. Facebook Why should your business be on Facebook? ‣ It’s where your customers are ‣ Turn fans into brand ambassadors ‣ Targeted advertising ‣ Competitive research Wednesday, January 6, 2010
  25. 25. Facebook Wednesday, January 6, 2010
  26. 26. Facebook Wednesday, January 6, 2010
  27. 27. Facebook - Different Views Three different ways to views your friend activity ‣ Live Feed - as it happens ‣ News Feed - aggregated popular content ‣ Filtered Views Wednesday, January 6, 2010
  28. 28. Facebook - Status Updates What’s on your mind? ‣ Status updates can be text, video, links, photos ‣ They can be targeted to specific groups of people ‣ Your friends can “like” or “comment” on your update Wednesday, January 6, 2010
  29. 29. Facebook - Different Views Filters and Lists ‣ Privacy ‣ Friends, Family, CoWorkers, etc ‣ By Media Type ‣ Organization Wednesday, January 6, 2010
  30. 30. Facebook - Creating Lists Wednesday, January 6, 2010
  31. 31. Facebook - Creating Lists Wednesday, January 6, 2010
  32. 32. Facebook - Business Pages Wednesday, January 6, 2010
  33. 33. Facebook - Business Pages Wednesday, January 6, 2010
  34. 34. Posterous The easiest way to blog ‣ Update via email or the web ‣ Professional looking ‣ Handles almost every file type ‣ Can be made to look like your company site ‣ Allows collaboration and multiple authors ‣ FREE Wednesday, January 6, 2010
  35. 35. Posterous Wednesday, January 6, 2010
  36. 36. Posterous Wednesday, January 6, 2010
  37. 37. Posterous Wednesday, January 6, 2010
  38. 38. Blogging strategy - in general Sure fire ways to improve your blogging ‣ Read a lot of other peoples blogs ‣ Find your own voice ‣ Write about interesting things ‣ Ask questions, encourage comments and participation ‣ Promote your blog through social media ‣ Include pictures, links and call to action Wednesday, January 6, 2010
  39. 39. Thank You Please direct any questions or comments to William Smith Search Marketing Manager williams@offmadisonave.com Wednesday, January 6, 2010

×