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Social Training Ef

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  • 1. Social Media Introduction Provided by: Off Madison Ave January 6-7, 2009 Wednesday, January 6, 2010
  • 2. Agenda ‣ Social networking statistics ‣ LinkedIn ‣ Facebook ‣ Posterous (blogging) Wednesday, January 6, 2010
  • 3. Social Networking Statistics Wednesday, January 6, 2010
  • 4. Social Networking Statistics Wednesday, January 6, 2010
  • 5. Social Networking Statistics LinkedIn ‣ 170 industries ‣ 200 countries ‣ 53 million users Facebook ‣ 45 million status updates per day ‣ 65 million mobile users ‣ 300+ million total users Wednesday, January 6, 2010
  • 6. LinkedIn Why should you be on LinkedIn? ‣ Business networking ‣ Personal networking ‣ Thought leadership ‣ Finding talent ‣ Targeted advertising ‣ Competitive research Wednesday, January 6, 2010
  • 7. LinkedIn Wednesday, January 6, 2010
  • 8. LinkedIn Wednesday, January 6, 2010
  • 9. LinkedIn Wednesday, January 6, 2010
  • 10. LinkedIn Wednesday, January 6, 2010
  • 11. LinkedIn Wednesday, January 6, 2010
  • 12. LinkedIn Wednesday, January 6, 2010
  • 13. LinkedIn Wednesday, January 6, 2010
  • 14. LinkedIn Wednesday, January 6, 2010
  • 15. LinkedIn - Profile Page Wednesday, January 6, 2010
  • 16. LinkedIn - Profile Page Wednesday, January 6, 2010
  • 17. LinkedIn - Profile Basics You’re on track to a great profile on LinkedIn once you: ‣ Fill out all the fields ‣ Connect with other “connected people” ‣ Take advantage of all the tools available ‣ Update your profile often, not just when you need a job ‣ Include your email address in the “Last Name” field so people can get in touch with you Wednesday, January 6, 2010
  • 18. LinkedIn - Thought Leadership Wednesday, January 6, 2010
  • 19. LinkedIn - Recommendations = Currency Wednesday, January 6, 2010
  • 20. LinkedIn - Recommendations = Currency Great recommendations come from good work. It also doesn’t hurt to: ‣ Ask for recommendations ‣ Providing direction into the types of recommendations you want ‣ Use targeted keywords in recommendations ‣ Give lots of recommendations Wednesday, January 6, 2010
  • 21. LinkedIn - Tiers of Membership Should you become a pro or business member? ‣ If you do a lot of searches ‣ Need to get in touch with people you aren’t connected to directly or even indirectly ‣ Use targeted keywords in recommendations ‣ Give lots of recommendations Wednesday, January 6, 2010
  • 22. LinkedIn - Groups and Community Wednesday, January 6, 2010
  • 23. LinkedIn - Groups and Community Wednesday, January 6, 2010
  • 24. Facebook Why should your business be on Facebook? ‣ It’s where your customers are ‣ Turn fans into brand ambassadors ‣ Targeted advertising ‣ Competitive research Wednesday, January 6, 2010
  • 25. Facebook Wednesday, January 6, 2010
  • 26. Facebook Wednesday, January 6, 2010
  • 27. Facebook - Different Views Three different ways to views your friend activity ‣ Live Feed - as it happens ‣ News Feed - aggregated popular content ‣ Filtered Views Wednesday, January 6, 2010
  • 28. Facebook - Status Updates What’s on your mind? ‣ Status updates can be text, video, links, photos ‣ They can be targeted to specific groups of people ‣ Your friends can “like” or “comment” on your update Wednesday, January 6, 2010
  • 29. Facebook - Different Views Filters and Lists ‣ Privacy ‣ Friends, Family, CoWorkers, etc ‣ By Media Type ‣ Organization Wednesday, January 6, 2010
  • 30. Facebook - Creating Lists Wednesday, January 6, 2010
  • 31. Facebook - Creating Lists Wednesday, January 6, 2010
  • 32. Facebook - Business Pages Wednesday, January 6, 2010
  • 33. Facebook - Business Pages Wednesday, January 6, 2010
  • 34. Posterous The easiest way to blog ‣ Update via email or the web ‣ Professional looking ‣ Handles almost every file type ‣ Can be made to look like your company site ‣ Allows collaboration and multiple authors ‣ FREE Wednesday, January 6, 2010
  • 35. Posterous Wednesday, January 6, 2010
  • 36. Posterous Wednesday, January 6, 2010
  • 37. Posterous Wednesday, January 6, 2010
  • 38. Blogging strategy - in general Sure fire ways to improve your blogging ‣ Read a lot of other peoples blogs ‣ Find your own voice ‣ Write about interesting things ‣ Ask questions, encourage comments and participation ‣ Promote your blog through social media ‣ Include pictures, links and call to action Wednesday, January 6, 2010
  • 39. Thank You Please direct any questions or comments to William Smith Search Marketing Manager williams@offmadisonave.com Wednesday, January 6, 2010

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