Why video-why-video-marketing-works


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The reason why video marketing is so effective is that it is a great way to keep your audience's attention when marketing. Audiences will listen to your message and remember your company or organization.

Audiences will develop a positive attitude towards your business, making them interested in working with you. In addition to the fact that a little bit of entertainment goes a long way.

Online video marketing also encompasses the use of search engines, which like to display videos. Also, YouTube is the number two search engine and it has the potential to go viral.

People also search inside of Youtube to find what they are looking for. So it is benefical to having your video inside of YouTube.

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Why video-why-video-marketing-works

  2. 2. OVERVIEW• Why Video?• What do I put in my videos?• Where do I put my videos?• Benefits of Video• Build relationships• Get more business
  3. 3. WHY VIDEO?• Ability to have videos found in search results• YouTube is the number two search engine• Content to share on your website, blog posts, social media posts or email• Potential to go viral
  4. 4. WHY VIDEO? HAVE VIDEOS FOUND IN SEARCH RESUTLSThe search engines like to display video. Youmay get your videos on page one of the searchengines prior to your website. Videos stand outon the page.
  5. 5. WHY VIDEO? YOUTUBE IS THE NUMBER TWO SEARCH ENGINEPeople search inside YouTube to find what theyare looking for. They may find your video onpage one of the results or they may see you inthe related videos.
  6. 6. WHY VIDEO? CONTENT TO SHARE ON YOUR WEBSITE, BLOG POSTS, SOCIAL MEDIA POSTS OR EMAILSocial media posts with videos are clicked onmore than any other posts. Blog posts withvideo break up a page instead of alwaysoffering up a text only post or post with animage.You can include links to your videos in youremail campaigns.
  7. 7. WHY VIDEO? POTENTIAL TO GO VIRALPeople share videos they like.
  8. 8. WHY VIDEO?• More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day.• Over 3 billion videos are viewed a day.• YouTube’s demographic is broad: 18-55 years old.
  9. 9. WHAT TO PUT IN YOUR VIDEO• You don’t have to be on camera if you don’t want to.• You can make your video as simple or high-end as you like.• This could mean a face to face video, a slide show, flash animation, or one of many other options.• Think outside the box!
  10. 10. WHAT TO PUT IN YOUR VIDEOThe purpose of your video is to connect withyour audience. You have choices of what toput in your video:• Use FAQ’S• Show a “How-to”• Popular topics in your industry• Interesting tips
  11. 11. WHAT TO PUT IN YOUR VIDEOIf you are selling a product, you can shoot avideo to showcase it, show how it is made, ormaybe just a quick video encouraging yourviewers to submit videos of themselves usingyour product.
  12. 12. WHAT TO PUT IN YOUR VIDEOIf you are service oriented, you can explainan unknown facet of your service, create aninformational video with tips or tricks for yourindustry, or explain why your service isbetter than the competition.
  13. 13. WHERE DO I PUT MY VIDEOS?There are so many websites that are dedicated tovideo hosting sharing. Everyone knows YouTube. Didyou know these popular others that Googlefrequently displays:• Dailymotion• Viddler• Vimeo• And many moreYour business can have its own channel on any and allof these websites, if you want.
  14. 14. WHERE DO I PUT MY VIDEOS?Other than the various Video SharingWebsites, you can also put videos on yourown website and social networkingchannels.
  15. 15. BENEFITS OF VIDEO• Get found and known• Become the expert• Build relationships
  16. 16. BENEFITS OF VIDEO GET FOUND AND KNOWNVideo is frequently shown in search results.The more video you put out on theinternet, the better chance you have ofgetting found and known quickly.
  17. 17. BENEFITS OF VIDEO BECOME THE EXPERT• By offering videos that have substance, like informative tips or a cool project that your business is working on, you can show your prospects that you really know your industry.• Prove to your audience that you are an expert in your area. This way, no one has to wonder if your business is experienced and capable.
  18. 18. BENEFITS OF VIDEO BUILDING RELATIONSHIPS• You can build relationships with your customer base before they ever enter your building or call you.• By establishing yourself as an expert in your industry, you are building trust between you and your audience.
  19. 19. BENEFITS OF VIDEO BUILDING RELATIONSHIPS• When your prospects and customers are getting answers from you instead of your competitors, you position yourself as the leader of the pack.• They can see you know what their problems are and that you care.
  20. 20. GET MORE BUSINESS• The social aspect of online video allows your audience to respond to your videos with comments, questions, and more.• Strike up conversations with your audience and start building relationships and get them engaged.
  21. 21. EXTRA BONUS• Google translates videos with speech to text. You can optimize videos just as you would optimize other content you put on the internet.• If you see video thumbnails on page one of Google and the rest is just text, what are you going to click on?
  22. 22. MORE INFORMATIONVisit: http://HowToWorkFromHomeTips.com/Phone: 440-399-3153
  23. 23. THANK YOU