3 Critical Components ToHaving A Successful Business           Online
3 STEPS TO SUCCESS• Being “Findable” and• Known  Get Engaged• Follow Up
IS YOUR BUSINESS EASY TO        FIND ONLINE?• Do you have a presence in all or  any of the places where your  target custo...
Reality:• Marketing online is not a one-way  broadcast anymore; it’s a multi-  point conversation.• Instead of talking at ...
WHO’S SEARCHING?• 97% of consumers use online search  when researching products or  services.
WHO DO THEY TRUST?• 78% of consumers trust peer  recommendations while only 14%  trust ads.• With the birth of review site...
WHERE DO THEY GO?• People are more likely to visit  blogs that align with their  interests because blogs are non-  selling...
The new “word of mouth” issocial media
WHAT ARE THEY SAYING?• Those members seek and make  recommendations for  products, services, and experiences.• This is so ...
REALITY• The fastest growing demographic  among Facebook users is 35 to 65  year old women.
VIDEO MARKETING• YouTube is now the second largest  search engine.• People go there to look for videos  to answer their qu...
Because watching a step-by-step videois a lot easier than trying tounderstand an Ikea Manual.
91% of Americans have mobile phones.
20% OF THEM (ABOUT 45 MILLION PEOPLE)HAVE PHONES WITH INTERNET CAPABILITY –       AND GROWING EACH MONTH.        WHAT ABOU...
THE MOBILE PHENOMENON• 152.7 billion mobile text messages  are sent each month• 90% of text messages are read  within one ...
DO YOU HAVE A PLAN FOR USING MOBILE PHONE MARKETING FOR        YOUR BUSINESS• The quickest way to start mobile  marketing?...
GOODBYE YELLOW PAGES• Why spend money on Yellow  Pages, Newspaper inserts, and other  outdated media?• 24 of the 25 larges...
YELLOW PAGES ARE STILL VERYEXPENSIVE AND FEW PEOPLE UNDER70 USE THEM FOR THEIR INTENDEDPURPOSE.
MARKETING ONLINE ISN’T AN    OPTION ANYMORE – IT’S A         REQUIREMENT• It’s where your customers are  searching to find...
HERE’S MY WWW.• Marketing online is no longer just  about having a web site where  people come to find your business.• It’...
GOOD NEWS• Only 26% of small businesses have  invested any time or effort into  marketing online.• There’s still time to g...
3 STEPS TO SUCCESS• Being “findable” and  known• Get Engaged• Follow Up
GET OUT THERE!• Google is very important, but there  are dozens of other key places you  need to be “findable” in order to...
STAY FRESH• Many people think that they can  slap a web site up and call their  internet marketing efforts done.• This cou...
GIVE THEM WHAT THEY WANT• The search  engines, directories, social media  sites want to make sure you  consistently have n...
KEEP IT UP• If you’re not delivering something  new on a regular basis, you’re going  to get knocked off by someone else  ...
ENGAGE!• Once you are “findable” engage with  your prospects on their terms.• Get them to follow you on  Twitter, friend y...
OFFER VALUE• Then start offering valuable  information, an expert  perspective, recommendations, new  s, coupons, membersh...
BUILD AND EARN• Build  relationships• Earn their trust• Earn their  business
REPEAT• Continue to engage and follow up• Continue to provide valuable  information• Continue to make offers
KEEP THEM COMING BACK• You know the stats: it costs more  to get new customers to buy from  you than to sell to an existin...
HOW TO START?• What are the keys to a successful  online marketing program for  your business?
AT YOUR OWN PACE• Build your program in steps to  control expenses.• Integrate all the elements so they  work synergistica...
RECAP:• Be “findable” and known• Engage• Follow Up
MORE INFORMATIONVisit:http://HowToWorkFromHomeTips.com/MakeMoneyPhone: 440-399-3153
THANK YOU
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3 critical components to having a successful business

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There are 3 critical components about online marketing successfully for your business. They are being “findable” and known, getting engaged, and to following up. Is your business easy to find online? Do you have a presence in all or any of the places where your target customers hang out online? And do you have an easy and automated way to follow up with them over time? This is really critical. Find out what you can do to building a successful business.

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3 critical components to having a successful business

  1. 1. 3 Critical Components ToHaving A Successful Business Online
  2. 2. 3 STEPS TO SUCCESS• Being “Findable” and• Known Get Engaged• Follow Up
  3. 3. IS YOUR BUSINESS EASY TO FIND ONLINE?• Do you have a presence in all or any of the places where your target customers hang out online?• Do you have an easy, automated way to follow up with them over time?
  4. 4. Reality:• Marketing online is not a one-way broadcast anymore; it’s a multi- point conversation.• Instead of talking at your prospects, you are talking with them.
  5. 5. WHO’S SEARCHING?• 97% of consumers use online search when researching products or services.
  6. 6. WHO DO THEY TRUST?• 78% of consumers trust peer recommendations while only 14% trust ads.• With the birth of review sites and Social Media, people are more than willing to share opinions of your product or service – good or bad.
  7. 7. WHERE DO THEY GO?• People are more likely to visit blogs that align with their interests because blogs are non- selling environments.
  8. 8. The new “word of mouth” issocial media
  9. 9. WHAT ARE THEY SAYING?• Those members seek and make recommendations for products, services, and experiences.• This is so powerful that Google now displays Social Media posts in their search results.
  10. 10. REALITY• The fastest growing demographic among Facebook users is 35 to 65 year old women.
  11. 11. VIDEO MARKETING• YouTube is now the second largest search engine.• People go there to look for videos to answer their questions, show them how to do something, or gather information.
  12. 12. Because watching a step-by-step videois a lot easier than trying tounderstand an Ikea Manual.
  13. 13. 91% of Americans have mobile phones.
  14. 14. 20% OF THEM (ABOUT 45 MILLION PEOPLE)HAVE PHONES WITH INTERNET CAPABILITY – AND GROWING EACH MONTH. WHAT ABOUT YOU?
  15. 15. THE MOBILE PHENOMENON• 152.7 billion mobile text messages are sent each month• 90% of text messages are read within one minute of receipt!• How fast do you currently connect with your customers?
  16. 16. DO YOU HAVE A PLAN FOR USING MOBILE PHONE MARKETING FOR YOUR BUSINESS• The quickest way to start mobile marketing?…mobile text messages
  17. 17. GOODBYE YELLOW PAGES• Why spend money on Yellow Pages, Newspaper inserts, and other outdated media?• 24 of the 25 largest newspapers are in record decline in circulation.• But they are the #1 industry that uploaded video in 2010.
  18. 18. YELLOW PAGES ARE STILL VERYEXPENSIVE AND FEW PEOPLE UNDER70 USE THEM FOR THEIR INTENDEDPURPOSE.
  19. 19. MARKETING ONLINE ISN’T AN OPTION ANYMORE – IT’S A REQUIREMENT• It’s where your customers are searching to find products or services or get their problems solved now!• The internet is open 24/7/365
  20. 20. HERE’S MY WWW.• Marketing online is no longer just about having a web site where people come to find your business.• It’s about going where they are online and connecting with them there.
  21. 21. GOOD NEWS• Only 26% of small businesses have invested any time or effort into marketing online.• There’s still time to get established before it’s too late.• The longer you wait to get started, the more catch-up you’ll have to do.
  22. 22. 3 STEPS TO SUCCESS• Being “findable” and known• Get Engaged• Follow Up
  23. 23. GET OUT THERE!• Google is very important, but there are dozens of other key places you need to be “findable” in order to create a strong internet presence.
  24. 24. STAY FRESH• Many people think that they can slap a web site up and call their internet marketing efforts done.• This couldn’t be farther from the truth. That’s a very archaic way of thinking.
  25. 25. GIVE THEM WHAT THEY WANT• The search engines, directories, social media sites want to make sure you consistently have new information to offer your visitors.
  26. 26. KEEP IT UP• If you’re not delivering something new on a regular basis, you’re going to get knocked off by someone else who is.
  27. 27. ENGAGE!• Once you are “findable” engage with your prospects on their terms.• Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel.
  28. 28. OFFER VALUE• Then start offering valuable information, an expert perspective, recommendations, new s, coupons, membership privileges…
  29. 29. BUILD AND EARN• Build relationships• Earn their trust• Earn their business
  30. 30. REPEAT• Continue to engage and follow up• Continue to provide valuable information• Continue to make offers
  31. 31. KEEP THEM COMING BACK• You know the stats: it costs more to get new customers to buy from you than to sell to an existing customer.• Happy customers = recommendations
  32. 32. HOW TO START?• What are the keys to a successful online marketing program for your business?
  33. 33. AT YOUR OWN PACE• Build your program in steps to control expenses.• Integrate all the elements so they work synergistically – search engines, video, social media, mobile marketing.
  34. 34. RECAP:• Be “findable” and known• Engage• Follow Up
  35. 35. MORE INFORMATIONVisit:http://HowToWorkFromHomeTips.com/MakeMoneyPhone: 440-399-3153
  36. 36. THANK YOU

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