Spangas Cinekid 22 october 2009 Amsterdam

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Spangas Cinekid 22 october 2009 Amsterdam

  1. 1. NCRV.nl Cinekid, 22 october, Amsterdam, Netherlands
  2. 2. By Gemma Derksen & Wilko van Iperen NCRV NCRV.nl Cinekid, 22 october, Amsterdam, Netherlands
  3. 3. Table of content
  4. 4. Table of content • Facts TV • Interaction • Crossmedia storytelling • Stats ONLINE • Augmented reality • What did you just see?
  5. 5. Table of content • Development concept • Production • Research of target group • Further engagement • Program • Stats TV
  6. 6. Facts TV
  7. 7. Daily Highschool 10 minutes 9-12 year olds Additional 13-15 Social issues
  8. 8. Crossmedia storytelling
  9. 9. Flip does a online confession
  10. 10. TV/brand extended Flip does a online confession
  11. 11. • Other characters blog on their profile; • Kids react; • Characters reply!
  12. 12. Augmented reality
  13. 13. • Concierge of the year • Heart foundation • EduKans
  14. 14. Interaction
  15. 15. • Characters blog on profile; • Visitors can also create profile and befriend;
  16. 16. Do all the stuff an average social network lets you: add friends, blog, upload pics & vids
  17. 17. Do all the stuff an average social network lets you: add friends, blog, upload pics & vids And UGC-contests, polls, games: interaction
  18. 18. UGC!
  19. 19. We use polls and the forum for episode subjects
  20. 20. Live chat
  21. 21. Stats online
  22. 22. 65.000 unique visitors week 200.000 unique month 25% > 20 min 70% girls / 30% boys 85.000 profiles 9,5 million streams 11.000 newsletters 1.250 photo’s a day 2.500 posts a day 300 forum a day
  23. 23. What did you just see?
  24. 24. • Crossmedia storytelling • Augmented reality • Interaction
  25. 25. Development
  26. 26. • Start date • Copyright • Name • End date?
  27. 27. Research of target group
  28. 28. • In-depth interviews • Look up to • Multi-tasking • Trigger involvement • Use of media
  29. 29. Program
  30. 30. • Genre • Emotional • Identify with characters & context • No judgement • Problems (solving) • Safe
  31. 31. Production
  32. 32. • NL Film • No studios • Two crews • Twice daily • Budget
  33. 33. Further engagement
  34. 34. Every medium has it’s power
  35. 35. Every medium has it’s power Additional content
  36. 36. Engagement Dvd Diary School stuff Meet & Greet Give-aways
  37. 37. Stats TV
  38. 38. 40% market share Competition 20 vs 40
  39. 39. Conclusion
  40. 40. Crossmedia concept from the start
  41. 41. gemma.derksen@ncrv.nl wilko.vaniperen@ncrv.nl head drama departement head internet facebook.com/wilkovaniperen linkedin.com/in/wilkovaniperen twitter.com/xl2

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