Web 3.0 Recommendation Systems from the perspective of a corporate website
There is a significant distinction between those sites investing in Recommendation Systems and those struggling to get the...
2009 <ul><li>2009 will see a significant increase in the scrutiny of corporate website performance; in the States, it is b...
You have to perform. <ul><li>There is no excuse for poor performance; websites performance is a science, not an art. </li>...
The keys to performance...
What is usability? <ul><li>Getting people to their destination, wherever they are in the buying cycle. </li></ul><ul><li>T...
The ‘well lit’ path <ul><li>Identifying the key user journeys and destinations. </li></ul><ul><li>Lighting a path to their...
Removing roadblocks <ul><li>Real. </li></ul><ul><li>Emotional. </li></ul><ul><li>Making it readable. </li></ul><ul><li>Hel...
Websites are Journeys not Books <ul><li>The benefits of making considered, recommendations on a corporate website is that ...
Websites are Journeys not Books
How is it done? <ul><li>Know where in the buying cycle the user is. </li></ul>
How is it done? <ul><li>Consider what you would tell them in an offline sales scenario; what questions would they ask? </l...
How is it done? <ul><li>Do not pick ‘Recommendations’ as a technology. Understand if it fits, and how it fits. </li></ul>
Do I have to write a logic engine? <ul><li>No. </li></ul><ul><li>Though if you do, consider very carefully your business r...
Not just eCommerce <ul><li>Making recommendations to users works across all websites: </li></ul><ul><ul><li>Blogs </li></u...
The benefits <ul><li>Substantially improved website performance. </li></ul><ul><ul><li>Become the authority; gain trust.  ...
The end. <ul><li>www. robertbeerworth .com </li></ul><ul><li>www. wiliam .com.au </li></ul>
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Recommendation Systems Wiliam

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Robert Beerworth speaking on recommendation systems and how they absorb our choices to serve up recommended items, tailored to our personal tastes.

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Recommendation Systems Wiliam

  1. 1. Web 3.0 Recommendation Systems from the perspective of a corporate website
  2. 2. There is a significant distinction between those sites investing in Recommendation Systems and those struggling to get their RSS feeds working. Most websites are struggling with RSS.
  3. 3. 2009 <ul><li>2009 will see a significant increase in the scrutiny of corporate website performance; in the States, it is being referred to as the year of Performance marketing. </li></ul><ul><li>Most corporate websites underperform. </li></ul><ul><li>Despite this, there is an increasing investment across the board in SEO, SEM and expensive traffic generation strategies. </li></ul>
  4. 4. You have to perform. <ul><li>There is no excuse for poor performance; websites performance is a science, not an art. </li></ul><ul><li>There is no point in operating an under-performing website. </li></ul><ul><li>Every person who leaves is lost. </li></ul>
  5. 5. The keys to performance...
  6. 6. What is usability? <ul><li>Getting people to their destination, wherever they are in the buying cycle. </li></ul><ul><li>The best website is not necessarily the best looking. </li></ul>
  7. 7. The ‘well lit’ path <ul><li>Identifying the key user journeys and destinations. </li></ul><ul><li>Lighting a path to their destination, calling them to make an action. </li></ul>
  8. 8. Removing roadblocks <ul><li>Real. </li></ul><ul><li>Emotional. </li></ul><ul><li>Making it readable. </li></ul><ul><li>Helping them move forward; they don’t know you, your website or where to go next. Preempt this. </li></ul>
  9. 9. Websites are Journeys not Books <ul><li>The benefits of making considered, recommendations on a corporate website is that it supports the user journey through the website. </li></ul><ul><li>‘ Because you’re in NSW, view the stores closest to you...’ </li></ul><ul><li>‘ If this article helped you, meet the author...’ </li></ul><ul><li>‘ Based on what you’ve read, you should...’ </li></ul>
  10. 10. Websites are Journeys not Books
  11. 11. How is it done? <ul><li>Know where in the buying cycle the user is. </li></ul>
  12. 12. How is it done? <ul><li>Consider what you would tell them in an offline sales scenario; what questions would they ask? </li></ul><ul><li>Be as geographical as possible. </li></ul><ul><li>Test different recommendations. </li></ul><ul><li>Look at your exit pages. </li></ul><ul><li>Support the user including getting offline. </li></ul>
  13. 13. How is it done? <ul><li>Do not pick ‘Recommendations’ as a technology. Understand if it fits, and how it fits. </li></ul>
  14. 14. Do I have to write a logic engine? <ul><li>No. </li></ul><ul><li>Though if you do, consider very carefully your business rules and logic; these are expensive to rewrite. </li></ul><ul><li>Are there exceptions to the rule? </li></ul><ul><li>Will I get reporting? </li></ul><ul><li>Is there personal or historical data I can utilise? If they looked at a certain case-study, can I take something from that? </li></ul>
  15. 15. Not just eCommerce <ul><li>Making recommendations to users works across all websites: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Information sites </li></ul></ul><ul><ul><li>Portfolios </li></ul></ul><ul><ul><li>Transactional websites </li></ul></ul>
  16. 16. The benefits <ul><li>Substantially improved website performance. </li></ul><ul><ul><li>Become the authority; gain trust. </li></ul></ul><ul><ul><li>Reduced support costs. </li></ul></ul><ul><ul><li>More page views. </li></ul></ul><ul><ul><li>Better user experience = goodwill. </li></ul></ul><ul><ul><li>Increased conversion rates. </li></ul></ul><ul><ul><li>Upsell. </li></ul></ul><ul><ul><li>Revenue. </li></ul></ul>
  17. 17. The end. <ul><li>www. robertbeerworth .com </li></ul><ul><li>www. wiliam .com.au </li></ul>

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