<ul><li>Web Design and Development </li></ul>From the perspective of...
<ul><li>having a funky logo with opaque shadows  </li></ul><ul><li>brand names that sound like Star Wars characters </li><...
<ul><li>The issue with Web 2.0 is that it has a hundred definitions: </li></ul><ul><ul><li>A technology </li></ul></ul><ul...
<ul><li>This has led to several scenarios: </li></ul><ul><ul><li>No investment at all in whatever “Web 2.0” actually is </...
<ul><li>This has led to several scenarios: </li></ul><ul><ul><li>Reasonable investment in whatever a Web 2.0 website/appli...
<ul><li>While it would seem that there is an explosion of “Web 2.0” development, few small-medium enterprises have been ab...
<ul><li>The business difference is that in Web 1.0, you had a website, in Web 2.0, you start to become an Internet busines...
Good grief, a definition….
<ul><li>The key thing that holds a business back from engaging in Web 2.0 is a lack of understanding of what it means; wha...
<ul><li>The whole time, the industry eggs on businesses with technologies, and ever-impressive US websites. </li></ul><ul>...
<ul><li>Businesses browse like consumers.... </li></ul><ul><li>But build websites like businesses </li></ul><ul><li>You ne...
<ul><li>It is  going  to happen and we are already behind, it’s just too slow to see; we wait and lose benefit </li></ul><...
Things to do…
<ul><li>Being user/customer focused: forming online relationships </li></ul><ul><li>Completing the full transaction  </li>...
<ul><li>A Rich User Experience  </li></ul><ul><li>Giving them what  you  would want, whatever that is on a business by bus...
<ul><li>Possibly creating a new brand other than bricks and mortar </li></ul><ul><li>Play on a level playing ground  </li>...
<ul><ul><li>Relevant, valuable website content </li></ul></ul><ul><ul><li>A Blog to start conversation, develop a profile ...
<ul><li>Developing industry-related websites, and pooling competitors. </li></ul><ul><li>Developing a highly niche applica...
<ul><li>Business and management change and embrace: education and training – this is the most exciting thing the business ...
<ul><li>Bricks and Mortar to Web 2.0 Start-up  </li></ul><ul><li>Corporate Travel company - Leggett Travel Group  </li></u...
Case Study – Concierge Traveller
<ul><li>Partnership between Apple & Nike  </li></ul><ul><li>Requires Nike Shoes & Nike Sports Kit  </li></ul><ul><li>Runne...
Case Study - Nike Plus
<ul><li>Community contributes ideas for Starbucks  </li></ul><ul><li>Community votes on them “Digg style”  </li></ul><ul><...
Case Study – My Starbucks Idea
<ul><li>Browse these Web 2.0 Directory Websites </li></ul><ul><li>www.go2web20.net </li></ul><ul><li>www.feedmyapp.com </l...
Questions PowerPoint available at www.robertbeerworth.com [email_address]
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Doing Business With Web 2 0

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Doing Business with Web 2.0 presentation by Robert Beerworth at CeBIT Australia 2008. This presentation was made on the topic Transaction 2.0.

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Transcript of "Doing Business With Web 2 0"

  1. 2. <ul><li>Web Design and Development </li></ul>From the perspective of...
  2. 3. <ul><li>having a funky logo with opaque shadows </li></ul><ul><li>brand names that sound like Star Wars characters </li></ul><ul><li>securing millions of dollars worth of funding </li></ul><ul><li>A site stays permanently in beta mode </li></ul><ul><li>having a great concept with no revenue model </li></ul>We will not discuss...
  3. 4. <ul><li>The issue with Web 2.0 is that it has a hundred definitions: </li></ul><ul><ul><li>A technology </li></ul></ul><ul><ul><li>A user </li></ul></ul><ul><ul><li>A period of time </li></ul></ul><ul><ul><li>A type of website </li></ul></ul><ul><li>And every CeBIT conference adds at least 12 – 16 more. </li></ul>The business issue with Web 2.0
  4. 5. <ul><li>This has led to several scenarios: </li></ul><ul><ul><li>No investment at all in whatever “Web 2.0” actually is </li></ul></ul><ul><ul><li>Light, though arguably unbeneficial investment in “Web 2.0” website features: RSS, Facebook application; without ROI or expectation and without any business change (business is cautious, perhaps doing for doing sake) </li></ul></ul>From the business perspective…
  5. 6. <ul><li>This has led to several scenarios: </li></ul><ul><ul><li>Reasonable investment in whatever a Web 2.0 website/application is with reasonable ROI though little if any business change </li></ul></ul>From the business perspective…
  6. 7. <ul><li>While it would seem that there is an explosion of “Web 2.0” development, few small-medium enterprises have been able to properly engage in it. </li></ul><ul><li>Most of the development has happened for Internet-only businesses or internally within large businesses (Enterprise 2.0). </li></ul>The haves and the haves not…
  7. 8. <ul><li>The business difference is that in Web 1.0, you had a website, in Web 2.0, you start to become an Internet business. </li></ul>Good grief, a definition….
  8. 9. Good grief, a definition….
  9. 10. <ul><li>The key thing that holds a business back from engaging in Web 2.0 is a lack of understanding of what it means; what the model is. </li></ul><ul><li>This stems from not understanding the mechanisms: users, traffic, but instead of guessing at them, and picking technology. </li></ul><ul><li>It’s a science, not an art, evolution, not two distinct things. </li></ul>Holding us back…
  10. 11. <ul><li>The whole time, the industry eggs on businesses with technologies, and ever-impressive US websites. </li></ul><ul><li>Web 2.0 remains little closer than it was 3 years ago, and there still isn’t a definition or a roadmap for most businesses. </li></ul>The industry doesn’t help…
  11. 12. <ul><li>Businesses browse like consumers.... </li></ul><ul><li>But build websites like businesses </li></ul><ul><li>You need to think differently </li></ul>And when it comes to building...
  12. 13. <ul><li>It is going to happen and we are already behind, it’s just too slow to see; we wait and lose benefit </li></ul><ul><li>Flipside, understanding and embracing will offer undeniable benefit; nobody looked back </li></ul><ul><li>It’s a level playing field </li></ul>The upsides and risks are huge
  13. 14. Things to do…
  14. 15. <ul><li>Being user/customer focused: forming online relationships </li></ul><ul><li>Completing the full transaction </li></ul><ul><li>Providing a real-time gratification </li></ul><ul><li>Reaching a new audience </li></ul><ul><li>Transacting and benefiting from this transacting online </li></ul>Commercially, Web 2.0 is about...
  15. 16. <ul><li>A Rich User Experience </li></ul><ul><li>Giving them what you would want, whatever that is on a business by business basis </li></ul><ul><li>Removing online roadblocks and perfecting functionality step by step </li></ul>Web 2.0 Observations
  16. 17. <ul><li>Possibly creating a new brand other than bricks and mortar </li></ul><ul><li>Play on a level playing ground </li></ul><ul><li>Compete locally, domestically and internationally </li></ul><ul><li>Be transparent and have a voice </li></ul>Further random observations.
  17. 18. <ul><ul><li>Relevant, valuable website content </li></ul></ul><ul><ul><li>A Blog to start conversation, develop a profile and engage your staff </li></ul></ul><ul><ul><li>Trying and replicate parts of the sales cycle including “Which One is right for me” (e.g. My Brief) </li></ul></ul><ul><ul><li>RSS, SEO, SEM/Landing Pages and forms </li></ul></ul><ul><ul><li>Online recruitment </li></ul></ul><ul><ul><li>Metrics and reading them! </li></ul></ul>You should be at this point…
  18. 19. <ul><li>Developing industry-related websites, and pooling competitors. </li></ul><ul><li>Developing a highly niche application/function for the industry: something simple, really cool and really easily understood. </li></ul><ul><li>Syndicating your content. </li></ul><ul><li>Engaging inexpensive online help. </li></ul>You should be planning for…
  19. 20. <ul><li>Business and management change and embrace: education and training – this is the most exciting thing the business has EVER done. </li></ul>And planning for…
  20. 21. <ul><li>Bricks and Mortar to Web 2.0 Start-up </li></ul><ul><li>Corporate Travel company - Leggett Travel Group </li></ul><ul><li>Created www.conciergetraveller.com </li></ul><ul><li>Web 2.0 Start-up Travel Portal </li></ul><ul><li>Leveraged existing Intellectual property </li></ul><ul><li>Drop and Drag functionality for users </li></ul><ul><li>White label version for franchising / resellers </li></ul><ul><li>Significant commercial interest before launch </li></ul>Case Study – Concierge Traveller
  21. 22. Case Study – Concierge Traveller
  22. 23. <ul><li>Partnership between Apple & Nike </li></ul><ul><li>Requires Nike Shoes & Nike Sports Kit </li></ul><ul><li>Runners data is published on the Nike Plus Website </li></ul><ul><li>Nike has created a forum and community </li></ul><ul><li>The community of users have their running data aggregated </li></ul><ul><li>http://nikeplus.nike.com </li></ul>Case Study – Nike Plus
  23. 24. Case Study - Nike Plus
  24. 25. <ul><li>Community contributes ideas for Starbucks </li></ul><ul><li>Community votes on them “Digg style” </li></ul><ul><li>Product Development team moderate the site </li></ul><ul><li>Ideas are presented to key decision makers at Starbucks </li></ul><ul><li>Powered by salesforce.com </li></ul><ul><li>www.mystarbucksidea.com </li></ul>Case Study – My Starbucks Idea
  25. 26. Case Study – My Starbucks Idea
  26. 27. <ul><li>Browse these Web 2.0 Directory Websites </li></ul><ul><li>www.go2web20.net </li></ul><ul><li>www.feedmyapp.com </li></ul><ul><li>www.listio.com </li></ul>Need Inspiration?
  27. 28. Questions PowerPoint available at www.robertbeerworth.com [email_address]

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