Web Design and Development From the perspective of...

Web Design and Development

having a funky logo with opaque shadows brand names that sound like Star Wars characters securing millions of dollars worth of funding A site stays permanently in beta mode having a great concept with no revenue model We will not discuss...

having a funky logo with opaque shadows

brand names that sound like Star Wars characters

securing millions of dollars worth of funding

A site stays permanently in beta mode

having a great concept with no revenue model

The issue with Web 2.0 is that it has a hundred definitions: A technology A user A period of time A type of website And every CeBIT conference adds at least 12 – 16 more. The business issue with Web 2.0

The issue with Web 2.0 is that it has a hundred definitions:

A technology

A user

A period of time

A type of website

And every CeBIT conference adds at least 12 – 16 more.

This has led to several scenarios: No investment at all in whatever “Web 2.0” actually is Light, though arguably unbeneficial investment in “Web 2.0” website features: RSS, Facebook application; without ROI or expectation and without any business change (business is cautious, perhaps doing for doing sake) From the business perspective…

This has led to several scenarios:

No investment at all in whatever “Web 2.0” actually is

Light, though arguably unbeneficial investment in “Web 2.0” website features: RSS, Facebook application; without ROI or expectation and without any business change (business is cautious, perhaps doing for doing sake)

This has led to several scenarios: Reasonable investment in whatever a Web 2.0 website/application is with reasonable ROI though little if any business change From the business perspective…

This has led to several scenarios:

Reasonable investment in whatever a Web 2.0 website/application is with reasonable ROI though little if any business change

While it would seem that there is an explosion of “Web 2.0” development, few small-medium enterprises have been able to properly engage in it. Most of the development has happened for Internet-only businesses or internally within large businesses (Enterprise 2.0). The haves and the haves not…

While it would seem that there is an explosion of “Web 2.0” development, few small-medium enterprises have been able to properly engage in it.

Most of the development has happened for Internet-only businesses or internally within large businesses (Enterprise 2.0).

The business difference is that in Web 1.0, you had a website, in Web 2.0, you start to become an Internet business. Good grief, a definition….

The business difference is that in Web 1.0, you had a website, in Web 2.0, you start to become an Internet business.

Good grief, a definition….

The key thing that holds a business back from engaging in Web 2.0 is a lack of understanding of what it means; what the model is. This stems from not understanding the mechanisms: users, traffic, but instead of guessing at them, and picking technology. It’s a science, not an art, evolution, not two distinct things. Holding us back…

The key thing that holds a business back from engaging in Web 2.0 is a lack of understanding of what it means; what the model is.

This stems from not understanding the mechanisms: users, traffic, but instead of guessing at them, and picking technology.

It’s a science, not an art, evolution, not two distinct things.

The whole time, the industry eggs on businesses with technologies, and ever-impressive US websites. Web 2.0 remains little closer than it was 3 years ago, and there still isn’t a definition or a roadmap for most businesses. The industry doesn’t help…

The whole time, the industry eggs on businesses with technologies, and ever-impressive US websites.

Web 2.0 remains little closer than it was 3 years ago, and there still isn’t a definition or a roadmap for most businesses.

Businesses browse like consumers.... But build websites like businesses You need to think differently And when it comes to building...

Businesses browse like consumers....

But build websites like businesses

You need to think differently

It is going to happen and we are already behind, it’s just too slow to see; we wait and lose benefit Flipside, understanding and embracing will offer undeniable benefit; nobody looked back It’s a level playing field The upsides and risks are huge

It is going to happen and we are already behind, it’s just too slow to see; we wait and lose benefit

Flipside, understanding and embracing will offer undeniable benefit; nobody looked back

It’s a level playing field

Things to do…

Being user/customer focused: forming online relationships Completing the full transaction Providing a real-time gratification Reaching a new audience Transacting and benefiting from this transacting online Commercially, Web 2.0 is about...

Being user/customer focused: forming online relationships

Completing the full transaction

Providing a real-time gratification

Reaching a new audience

Transacting and benefiting from this transacting online

A Rich User Experience Giving them what you would want, whatever that is on a business by business basis Removing online roadblocks and perfecting functionality step by step Web 2.0 Observations

A Rich User Experience

Giving them what you would want, whatever that is on a business by business basis

Removing online roadblocks and perfecting functionality step by step

Possibly creating a new brand other than bricks and mortar Play on a level playing ground Compete locally, domestically and internationally Be transparent and have a voice Further random observations.

Possibly creating a new brand other than bricks and mortar

Play on a level playing ground

Compete locally, domestically and internationally

Be transparent and have a voice

Relevant, valuable website content A Blog to start conversation, develop a profile and engage your staff Trying and replicate parts of the sales cycle including “Which One is right for me” (e.g. My Brief) RSS, SEO, SEM/Landing Pages and forms Online recruitment Metrics and reading them! You should be at this point…

Relevant, valuable website content

A Blog to start conversation, develop a profile and engage your staff

Trying and replicate parts of the sales cycle including “Which One is right for me” (e.g. My Brief)

RSS, SEO, SEM/Landing Pages and forms

Online recruitment

Metrics and reading them!

Developing industry-related websites, and pooling competitors. Developing a highly niche application/function for the industry: something simple, really cool and really easily understood. Syndicating your content. Engaging inexpensive online help. You should be planning for…

Developing industry-related websites, and pooling competitors.

Developing a highly niche application/function for the industry: something simple, really cool and really easily understood.

Syndicating your content.

Engaging inexpensive online help.

Business and management change and embrace: education and training – this is the most exciting thing the business has EVER done. And planning for…

Business and management change and embrace: education and training – this is the most exciting thing the business has EVER done.

Bricks and Mortar to Web 2.0 Start-up Corporate Travel company - Leggett Travel Group Created www.conciergetraveller.com Web 2.0 Start-up Travel Portal Leveraged existing Intellectual property Drop and Drag functionality for users White label version for franchising / resellers Significant commercial interest before launch Case Study – Concierge Traveller

Bricks and Mortar to Web 2.0 Start-up

Corporate Travel company - Leggett Travel Group

Created www.conciergetraveller.com

Web 2.0 Start-up Travel Portal

Leveraged existing Intellectual property

Drop and Drag functionality for users

White label version for franchising / resellers

Significant commercial interest before launch

Case Study – Concierge Traveller

Partnership between Apple & Nike Requires Nike Shoes & Nike Sports Kit Runners data is published on the Nike Plus Website Nike has created a forum and community The community of users have their running data aggregated http://nikeplus.nike.com Case Study – Nike Plus

Partnership between Apple & Nike

Requires Nike Shoes & Nike Sports Kit

Runners data is published on the Nike Plus Website

Nike has created a forum and community

The community of users have their running data aggregated

http://nikeplus.nike.com

Case Study - Nike Plus

Community contributes ideas for Starbucks Community votes on them “Digg style” Product Development team moderate the site Ideas are presented to key decision makers at Starbucks Powered by salesforce.com www.mystarbucksidea.com Case Study – My Starbucks Idea

Community contributes ideas for Starbucks

Community votes on them “Digg style”

Product Development team moderate the site

Ideas are presented to key decision makers at Starbucks

Powered by salesforce.com

www.mystarbucksidea.com

Case Study – My Starbucks Idea

Browse these Web 2.0 Directory Websites www.go2web20.net www.feedmyapp.com www.listio.com Need Inspiration?

Browse these Web 2.0 Directory Websites

www.go2web20.net

www.feedmyapp.com

www.listio.com

Questions PowerPoint available at www.robertbeerworth.com [email_address]