Tourism Marketing in the 21st Century

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A presentation about modern tourism marketing delivered at the Tourism Vancouver Island AGM on September 9, 2010.

Published in: Business

Tourism Marketing in the 21st Century

  1. 1. William  Bakker   director,  eMarke1ng   Tourism  Bri1sh  Columbia   MTCA  
  2. 2. The  future  is     already  here   it’s  just  not     evenly     -­‐-­‐  William  Gibson   distributed  
  3. 3. THE  21  CENTURY   ST TRAVELER  
  4. 4. “If Disney created a magical Kingdom of Crystal, he would surely have used the fabled "Crystal Worlds" as his role model.”
  5. 5. “The uniqueness of the Swarovski Crystal Worlds is the dream dreamt – the material avowal of a corporation to the diversity of ideas that are unleashed by their material of creation, ultra-brilliant crystal.”
  6. 6. TRAVEL  PLANNING  HAS   CHANGED  FOREVER  
  7. 7. 21  CENTURY  TOURISM   ST MARKETING  
  8. 8. KOGI  –  A  CASE  STUDY  
  9. 9. allenjaelee  
  10. 10. There is nothing like these tacos. Just searching for the trucks is half the fun! The homemade sauces make your taste buds have an orgasm. ! I waited for an hour and a half in line with a ton of friends...and I gotta say, those were some of the most delicious burritos I've ever eaten. Totally worth the wait.! their tacos are pretty damn good, but i don't think it's worth waiting more than 15 minutes for it.! Korean bbq is amazing. Tacos are also amazing. Put them together and expect to be disappointed.! Food is mediocre at best. NOT worth a 3 hour and 40 minute long wait. it's just one of those things you do once and you learn from the mistake.!
  11. 11. MEH   LOVE  IT!   HATE  IT!  
  12. 12. 5   Online  Marke1ng  Tips  
  13. 13. 1   Be  remarkable  
  14. 14. WHAT  IS  THE  BEST  MEAL   YOU  EVER  HAD?  
  15. 15. WHAT  IS  THE  WEIRDEST   MEAL  YOU’VE  HAD?  
  16. 16. WHAT  MEAL  IS  WORTH   DRIVING  5  HOURS  FOR?  
  17. 17. 2   Have  a  great  website  
  18. 18. www.nahanni.com
  19. 19. objec1ve   content   usability   design   technology   &  strategy  
  20. 20. 3   Be  found  
  21. 21. 4   Respect  Tripadvisor  
  22. 22. 5   Monitor  and  join  the     conversa1on  
  23. 23. WILLIAM’S  FOUR  EASY  STEPS     TO  SOCIAL  MEDIA   1.  Remarkable  experiences  spark   conversa1ons  in  social  media   2.  Social  Media  builds  rela1onships   3.  Rela1onships  create  trust   4.  Trust  generates  sales    
  24. 24. ALL  IT  TAKES  IS  SWEAT  
  25. 25. THANK  YOU   stay  in  touch   wilhelmus.ca   twi]er.com/wilhelmus   wbakker@gmail.com  

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