Let Visitors Build Your Brand for You - PTTC14 Lisbon

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Brand is individual and the perception of a destination brand is based on the stories people hear, or their experiences on the ground. Managing these stories and experiences is the social way to build …

Brand is individual and the perception of a destination brand is based on the stories people hear, or their experiences on the ground. Managing these stories and experiences is the social way to build a tourism brand.

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