ETC - eBusiness Academy

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  • This is Roy Choi. He lives in LA and used to be a chef at high-end restaurants. But now he’s a successful entrepreneur. Let me tell you what he did. And also what those giant tubs of meat are.
  • One day a friend of his came to him with an idea. They were going to sell tacos. But no any taco. Korean-bbq type tacos. Call it a mexicanfushion dish. How do you make a Korean BBQ Taco successful?
  • First you start selling them out of a truck. And second, you keep moving the truck around so nobody really knows where you are. Does it sound like a recipe for success yet?
  • Twitter! Roy and his staff use Twitter to tell their Twitter followers where they’re going to be and when. They also use it to stay in touch, take suggestions for locations and more. And as a result, they have created a huge fanbase.
  • allenjaelejslander
  • Passion is very strong interest. Passion is the heartbeat of the community – very few people write about topics in great volumeInfluencers are people who are interested in the topic and are influencers in a larger community(ie – cooking with lavendarblogger (passion), homeopathic medicine interest (influencers) – larger community of natural remedies/diets)
  • MikeyDa Photographer
  • Passion is very strong interest. Passion is the heartbeat of the community – very few people write about topics in great volumeInfluencers are people who are interested in the topic and are influencers in a larger community(ie – cooking with lavendarblogger (passion), homeopathic medicine interest (influencers) – larger community of natural remedies/diets)
  • When one starts with small niches the presumption is often that the numbers are too small to matter. However, strong communities grow organically as you can see with the HonoluluMarathon. Equally important is the fact that they interconnect with other communities. People have multiple interests and the overlap is where richness and relevance (for consumers) can be found.
  • Passion is very strong interest. Passion is the heartbeat of the community – very few people write about topics in great volumeInfluencers are people who are interested in the topic and are influencers in a larger community(ie – cooking with lavendarblogger (passion), homeopathic medicine interest (influencers) – larger community of natural remedies/diets)
  • Momentum building – twitter conversation
  • ETC - eBusiness Academy

    1. 1. WILLIAM BAKKER @WILHELMUS
    2. 2. @EBA2011gapingvoid.com @Wilhelmus
    3. 3. MARKETING FUNNEL @EBA2011 Awareness Consideration Interested Purchase Visit Evaluate @Wilhelmus
    4. 4. GOAL: NARROW THE FUNNEL @EBA2011 ineffective use of resources Awareness Consideration Interested Purchase Visit -- Evaluate ++ @Wilhelmus
    5. 5. @EBA2011@Wilhelmus
    6. 6. @EBA2011“If Disney created a magical Kingdom of Crystal, he would surely haveused the fabled "Crystal Worlds" as his role model.” @Wilhelmus
    7. 7. @EBA2011“The uniqueness of the Swarovski Crystal Worlds is the dream dreamt – thematerial avowal of a corporation to the diversity of ideas that are unleashedby their material of creation, ultra-brilliant crystal.” @Wilhelmus
    8. 8. @EBA2011@Wilhelmus
    9. 9. DESTINATION BRAND @EBA2011 Our definition of a destination brand: • The sum of all stories somebody has hears about a destination (but not all sources are equally credible) • The sum of experiences of a traveler during a trip (but not all experiences are equal) @Wilhelmus
    10. 10. MARKETING EFFECTIVENESS X impressions stories
    11. 11. FEEDBACK LOOPS @EBA2011 Awareness Consideration Interested Purchase Visit -- Evaluate ++ @Wilhelmus
    12. 12. A POSITIVE FEEDBACK LOOP @EBA2011 @Wilhelmus
    13. 13. @EBA2011@Wilhelmus
    14. 14. @EBA2011@Wilhelmus
    15. 15. @EBA2011@Wilhelmus
    16. 16. There is nothing like these tacos. Just searching for the trucks is half the fun! The homemade sauces make your taste buds have an orgasm. I waited for an hour and a half in line with a ton of friends...and I gotta say, those were some of the most delicious burritos Ive ever eaten. Totally worth the wait. their tacos are pretty damn good, but i dont think its worth waiting more than 15 minutes for it. Korean bbq is amazing. Tacos are also amazing. Put them together and expect to be disappointed.Food is mediocre at best. NOT worth a 3 hourand 40 minute long wait. its just one of thosethings you do once and you learn from themistake.
    17. 17. @EBA2011 MEHLOVE IT! HATE IT! @Wilhelmus
    18. 18. PASSIONATE COMMUNITIES @EBA2011 Passion Influencers Community @Wilhelmus
    19. 19. @EBA2011@Wilhelmus
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    24. 24. @EBA2011@Wilhelmus
    25. 25. @EBA2011@Wilhelmus
    26. 26. A REMARKABLE EXPERIENCE @EBA2011 @Wilhelmus
    27. 27. A REMARKABLE OBJECT @EBA2011 @Wilhelmus
    28. 28. A REMARKABLE DESTINATION @EBA2011 @Wilhelmus
    29. 29. REMARKABLE CONTENT @EBA2011 @Wilhelmus
    30. 30. OVERLAPPING COMMUNITIES @EBA2011 Passion passion Influencers Influencers Community Community @Wilhelmus
    31. 31. REMARKABLE CAMPAIGN @EBA2011 “Get people talking about Dallas” @Wilhelmus
    32. 32. @EBA2011@Wilhelmus
    33. 33. @EBA2011Remarkable Experience: LOCAL TEAM Influencers: MEDIA, BLOGGERS Community: EVERYBODY IN TOWN @Wilhelmus
    34. 34. A REMARKABLE CONTEST @EBA2011 offline work of mouth social media conversations influencers remarkable event @Wilhelmus
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    43. 43. @EBA2011“This promotion/activity brought out the best in all of us. Weapproached total strangers without fear or judgement. We lookedeach other in the eye, spoke and smiledI just want to say „thank-you‟ for such an absolutely fun andmemorable experience.”-- Len Stanley @Wilhelmus
    44. 44. THANK YOUstay in touchthinksocialmedia.comwilhelmus.ca@wilhelmuswilliam@thinksocialmedia.com

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