5 big data at work linking discovery and bi to improve business outcomes from industry perspective

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5 big data at work linking discovery and bi to improve business outcomes from industry perspective

  1. 1. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.1 Big Data at Work: Linking Discovery and BI to Improve Business Outcomes from Industry Perspective Alain Floch – Director APAC Business Analytics COE
  2. 2. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2 Program Agenda  Introduction  Industry Use Cases  Demonstration  Getting Started With Big Data
  3. 3. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.3 Run the Business Organize data to do something specific Change the Business Take data as-is to figure out what it can do Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3
  4. 4. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.4 Organize data to do something specific Take data as-is to figure out what it can do Run the Business Change the Business Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4 Business Intelligence Discovery
  5. 5. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.5 The Business Opportunity “Every day I wake up and ask, How can I flow data better, manage data better, analyze data better?” Rollin Ford, CIO, WalMart Source: The Economist, “Data, Data Everywhere” “...how do we aggregate all of that data in a way that we can add more value for our customers, further differentiate our user experience from our competitors and continue to build our image and reputation as a company? Paul Mascarenas, CTO, Ford Source: If you could have all the data you wanted, what would you do differently?
  6. 6. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6 MEDIA/ ENTERTAINMENT Viewers / advertising effectiveness COMMUNICATIONS Location-based advertising EDUCATION & RESEARCH Experiment sensor analysis CONSUMER PACKAGED GOODS Sentiment analysis of what’s hot, problems HEALTH CARE Patient sensors, monitoring, EHRs Quality of care LIFE SCIENCES Clinical trials Genomics HIGH TECHNOLOGY / INDUSTRIAL MFG. Mfg quality Warranty analysis OIL & GAS Drilling exploration sensor analysis FINANCIAL SERVICES Risk & portfolio analysis New products AUTOMOTIVE Auto sensors reporting location, problems RETAIL Consumer sentiment Optimized marketing LAW ENFORCEMENT & DEFENSE Threat analysis - social media monitoring, photo analysis TRAVEL & TRANSPORTATION Sensor analysis for optimal traffic flows Customer sentiment UTILITIES Smart Meter analysis for network capacity, Sample of Big Data Use Cases Today ON-LINE SERVICES / SOCIAL MEDIA People & career matching Web-site optimization Challenged by: Data Volume, Velocity, Variety
  7. 7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7 Where is Your Big Data Opportunity? “In a big data world, a competitor that fails to sufficiently develop its capabilities will be left behind.” McKinsey Global Institute INNOVATE INCREASE REVENUE LOWER COSTS
  8. 8. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.8 Lower Costs Machine Data Analysis FactoriesAppliances Smart Phones Vehicles Improve manufacturing efficiencies Enhance inventory control Mitigate risks
  9. 9. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.9  Installed Smart Meters replacing over 2.1 million devices  Integrated customer information and billing  Reduced peak energy use with demand response programs  Collected load data for analytics and load metrics Up-to-Date Customer Information Sempra Energy Smart Meters Running on Oracle Event Processing
  10. 10. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.10  Discoveries grew 50 fold to $10B in 8yrs  Reduced the information delivery and report development personnel cost by 97%.  “The Oracle systems—especially BI are designed to be as flexible and agile.Oracle’s systems look for the anomalies, and once we see those anomalies, then we use our curiosity to make money with that. ……. And that's the importance of information and data for us.” Jim Vick, VP & CIO, Southwestern Energy Need insight from account team Southwestern Energy 360 View of operations
  11. 11. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.11 Increase Revenue Deeper Customer Analysis What customers are buying What customers are saying What customers are calling on What customers are scanning More efficient marketing campaigns Better customer retention Deeper competitive intelligence
  12. 12. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.12  14% revenue uplift for shore excursions and on-board indulgences  “We now have data on what imagery, messaging, products and services are most important for our guests and a self- learning capability that optimizes over time.” Therron Hofsetz, IT Director Real-time personalized recommendations using predictive analytics Optimize the Guest Experience Solution components: Oracle Siebel CRM, Oracle Business Intelligence, Oracle Real- Time Decisions, and Oracle WebCenter Sites
  13. 13. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.13 “Oracle gives us vital insights into previously disparate demand data. Capturing, managing, and analyzing data at many different levels enables us to avoid unnecessary costs and respond quickly to changing market demands.” - Larry Brooks, Director, Business Information and Innovation, Clorox Lower costs, faster response The Clorox Company
  14. 14. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.14 Innovate New Data, New Analysis Operational Innovation Product Innovation Marketing Innovation Regulatory Innovation Offer new products and services Accelerate growth of existing businesses Develop new business models
  15. 15. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.15  $6.3M additional revenue  $738K/year reduced costs  “We have already reduced our Time to Market by 50% and we feel we have an opportunity to take out another 25% from the NPD cycle.” Craig Bacon, Sr. VP R&D Shortening Time to Market The Tyson Company
  16. 16. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.16 Demonstration Overview  Business Purpose: – Help businesses understand reasons behind sales performance by analyzing related non-traditional, unstructured sources such as social media, consumer reviews, industry blogs, expert analysis, news articles and so on – Understand the voice and sentiment of the consumer related to your brands, products and services  Data Sources: – Siebel CRM, Retek, … – MicroBlogs: Twitter, BlogSite – Industry and Consumer Blogs: Multiple – Message Boards: Flickr, RedditBoard, etc – Consumer Reviews: Best Buy, Wal-mart, Amazon, etc
  17. 17. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.17 What Makes Big Data Discovery Work for You?  Combine diverse data without a pre-determined model – Start right away with the data as it is  Analyze structured and unstructured data to drive a consumer-friendly user interface – Explore diverse data with zero training  Balance Business needs for rapid change, with IT governance – Reduce the time and effort of responding to changing business requirements
  18. 18. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.18 What Makes Big Data Discovery Work for You?  Combine diverse data without a pre-determined model – Start right away with the data as it is  Analyze structured and unstructured data to drive a consumer-friendly user interface – Explore diverse data with zero training  Balance Business needs for rapid change and IT governance – Reduce the time and effort of responding to changing business requirements
  19. 19. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.19 Combine diverse data without a pre-determined model + Unstructured Content ------alternator issue-------- ------------------------------------- faulty alternator--------------- ------------------------------------- --------------------alternator--- ------------------------------------- ------------------------------------- -----alternator not charging ------------------------------------- “.. possibly a problem with alternators.” TEXT “Battery related claims increasing..” Structured Data Sources
  20. 20. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.20 What Makes Big Data Discovery Work for You?  Combine diverse data without a pre-determined model – Start right away with the data as it is  Analyze structured and unstructured data to drive a consumer-friendly user interface – Explore diverse data with zero training  Balance Business needs for rapid change and IT governance – Reduce the time and effort of responding to changing business requirements
  21. 21. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.21 Explore diverse data with zero training Oracle BI Server Models Cloud and Social Personal Excel Files IT Provisioned Enterprise Data Documents and Web Pages Add New Data Integrate diverse data from personal files, enterprise sources and external web content Ask New Questions Leverage best in class search combined with consumer- style navigation, right out of the box See New Patterns Search results organize imperfect data, Live text enrichment exposes hidden themes. Powerful, interactive data visualizations reveal new insights
  22. 22. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.22 What Makes Big Data Discovery Work for You?  Combine diverse data without a pre-determined model – Start right away with the data as it is  Analyze structured and unstructured data to drive a consumer-friendly user interface – Explore diverse data with zero training  Balance Business needs for rapid change and IT governance – Reduce the time and effort of responding to changing business requirements
  23. 23. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.23 Balance Business needs and IT governance Sophisticated analytic query language to power interactive data visualizations Best in class search includes spell correct, stop words, synonyms, word stemming, match modes and configurable relevance ranking Endeca Server Purpose-built, in-memory engine for structured and unstructured data Consumer style navigation for unscripted exploration across all of the data characteristics Data enrichment services to extract meaning from text while index is live Discover relevant themes in the data analyze document level sentiment
  24. 24. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.24 Change the Business Take data as-is to figure out what it can do Ask New Questions Unscripted exploration across wide range of data characteristics See New Patterns Interactive visualizations that reveal patterns hidden in dataAdd New Data Rapidly combine new data with existing sources
  25. 25. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.25 Business Intelligence and Data Discovery Distinct but Complementary Capabilities Business Intelligence Broad Insight on Modeled Questions Data Discovery Deep Insight on New Questions Drive focus on data that most impacts the business Incorporate new questions and data perspectives into enterprise model
  26. 26. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.26  Analyze your available data to develop a strategy – what data do you underutilize? What are the business hypotheses for these strategies?  Use Information Discovery to prove out analytical hypotheses – what data when combined has some value?  Incorporate these into real-time or batch analytical processes and operationalize your big data. Big Data Programs are Iterative Getting Started with Big Data 360 degree View of operations and innovation Strategy & Analysis Discovery & Validation Implement & Iterate
  27. 27. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.27 Big Data at Work Tightest Integration of Big Data into Business Analytics Big Data Discovery in Weeks Not Months Predictive Analytics For All Big Data Environments Best Price/Performance Big Data Platform Fastest Connection Between Big Data Analytical Environments
  28. 28. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.28
  29. 29. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.29

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