The dawn of Application aware systems
Avneesh Saxena
Group VP Research, IDC Asia/Pacific
Re-focusing the IT strategy “Lens”
Best in class

Smarter design & provisioning

Business outcome

IT Infrastructure

to a...
Shifting KPIs of CIOs driving new Intent
Q: what is the major change in your KPI from 2012 to 2013?

50%
45%
40%
35%
30%
2...
How to build IT strategy for better business
outcomes
 Building IT that helps in aligning with business
goals
• A more ag...
“Third Platform” Drives ICT Transformation

Trillions

Millions

of “Things”

of Apps

Billions
of Users

Hundreds of Mill...
3rd Platform dashboard shows increasing
momentum

Source: IDC Asia/Pacific 4-Pillar Practice, 2012 (All data projected for...
However, current IT requires rapid
transformation
What do you think are your organization's top 2 challenges with respect ...
Explosion in Devices and Data
Challenges the Datacenter
Data centers are the cornerstone of business…
Devices

2x

3x
2010...
Virtualization causing exploding application
portfolios
Units (M)
9,000,000
8,000,000

CAGR
2011-16

7,000,000
6,000,000

...
Massive growth in data





Data Doubles Every 2 Years
Emerging Markets Overtake Mature
5,200 GB Data/Person
Machine G...
The dawn of Application-aware
systems
Disaggregated:
 Modular – disparate
hardware and
software
 Multi-vendor and
best o...
Application rationalization could drive a
more focused Storage strategy
High

Low Strategic Value
High Priority
HR

Priori...
Case in Point: Database interaction is going
to phenomenally increase…
Q. Does your organization use or have plans to depl...
….and storing and analyzing data will require
tighter play between hardware and software
Q. Does your organization use or ...
Software integration is viewed as a key
strength for current integrated systems
Q. Why Preference for Converged/Integrated...
Essential Guidance
 Business outcome driven IT will be the norm
with enterprises, and we will continue to see
them provis...
Thanks!

Avneesh Saxena
asaxena@idc.com

17
Customer expansion and innovative
offerings are critical business needs
2011

2012

2013

1

Escalating cost of
operations...
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2 application aware storage drives business agility & competitive advantage

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2 application aware storage drives business agility & competitive advantage

  1. 1. The dawn of Application aware systems Avneesh Saxena Group VP Research, IDC Asia/Pacific
  2. 2. Re-focusing the IT strategy “Lens” Best in class Smarter design & provisioning Business outcome IT Infrastructure to address cost driven solutions © IDC Visit us at IDC.com and follow us on Twitter: @IDC 2
  3. 3. Shifting KPIs of CIOs driving new Intent Q: what is the major change in your KPI from 2012 to 2013? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Noteworthy • Greater focus on optimization links to overall business priorities & concerns among the C-suite Greater focus on cost/biz process optimization ICT is now tied to A new KPI is tied to business innovations outcomes/revenue delivered via ICT solutions • 55% = business outcome + innovation Source: IDC APeJ C-suite Barometer 2013, N=1003 in AP; 496 CIO/CTO, 325 CMO & 182 CFO/other LoB, April 2013 3
  4. 4. How to build IT strategy for better business outcomes  Building IT that helps in aligning with business goals • A more agile, flexible and tuned IT infrastructure  Working with IT partners that understand the whole spectrum from “silicon-to-service” • Application aware/tuned hardware may get better results  Building interconnects into “third platform” to build strategic advantage © IDC Visit us at IDC.com and follow us on Twitter: @IDC 4
  5. 5. “Third Platform” Drives ICT Transformation Trillions Millions of “Things” of Apps Billions of Users Hundreds of Millions Tens of Thousands of Users of Apps Millions Thousands of Users of Apps Source: IDC
  6. 6. 3rd Platform dashboard shows increasing momentum Source: IDC Asia/Pacific 4-Pillar Practice, 2012 (All data projected for 2013/by end of 2013 6
  7. 7. However, current IT requires rapid transformation What do you think are your organization's top 2 challenges with respect to leveraging its ICT resources? Limited ICT budget Growing complexity & varied user requirements Lack of required skill sets to effectively execute ICT Governance & regulations Lack of understanding of new technologies Lack of business unit stakeholders' buy-in Lack of thought leadership in ICT strategy & roadmap Lack of or ineffective IT-business alignment Other 0% 5% 10% 15% 20% 25% Source: IDC APeJ C-suite Barometer 2013, N=1003 in AP; 496 CIO/CTO, 325 CMO & 182 CFO/other LoB, April 2013 30% 7
  8. 8. Explosion in Devices and Data Challenges the Datacenter Data centers are the cornerstone of business… Devices 2x 3x 2010 2015 Data 2010 2015 Users 2x 6x 2010 VMs 2015 2010 2015 …and Infrastructure needs to be tuned to the task…
  9. 9. Virtualization causing exploding application portfolios Units (M) 9,000,000 8,000,000 CAGR 2011-16 7,000,000 6,000,000 18.9% 5,000,000 4,000,000 16.3% 3,000,000 2,000,000 6.3% 1,000,000 Virtual Machines 2016 2015 2014 2013 2012 2011 2010 2009 - 2008  Virtual machines become ‘nearly free’ and explode  Smart connected device units will double to 2 billion by 2016  IDC projects there will be 30 billion connected devices in 2020  5.2 TB of data generation/ person drives real time analytics  Immersive media intensive social media  Adaptive web/cloud sourcing x2 Physical Hosts Total Server Shipment +11x Source: IDC APeJ Server Virtualization Tracker, Q4 2012 © IDC 2013 9
  10. 10. Massive growth in data     Data Doubles Every 2 Years Emerging Markets Overtake Mature 5,200 GB Data/Person Machine Generated Data: +15x 2.8ZB of Data created in 2010 40ZB of Data created in 2020 Digital Universe Grows 50x Source: IDC Digital Universe Study Sponsored by EMC, Dec. 2012 Note: Digital Universe represents data creation, not data storage 10
  11. 11. The dawn of Application-aware systems Disaggregated:  Modular – disparate hardware and software  Multi-vendor and best of breed components  High degree of inhouse or third party customization Integrated: • Integrated – Software optimized/engineered solutions • Single or few vendor integrated infrastructure stacks • Pre-engineered and tuned to workloads or eco-system © IDC 2013 Source: IDC Link “The Dawn of Application Engineered Systems”; Asia/Pacific Converged and Integrated Infrastructure 11
  12. 12. Application rationalization could drive a more focused Storage strategy High Low Strategic Value High Priority HR Priority File Print Cost effective apps AP/AR Low Strategic Value Low Priority Redirect Low 12 Confidential Database CRM Reengineer Web Low ERP Decision High Performance Support Payroll Retain Email High Strategic Value High Priority Scale intensive Social Biz High Strategic Value Low Priority Financial Virtualized Analytics Collaboration Engineering Data analytics Supply Chain Reprioritize Business Value High 12
  13. 13. Case in Point: Database interaction is going to phenomenally increase… Q. Does your organization use or have plans to deploy the following technologies? Relational database Document Store (e.g. MongoDB, SimpleDB, CouchDB, etc.) Data warehouse/ business analytics appliances (software pre-integrated with… In-memory technologies (Database, Datawarehouse, Visualization) Columnar or column-oriented database Graph Databases (e.g. InfiniteGraph, AllegroGraph, Neo4J, etc.) Key Value Stores (e.g. Cassandra, Dynamo, BigTable, etc.) Complex Event Processing Hadoop/Mapreduce (e.g. Apache Hadoop, Cloudera, Big Insights, MapR, Hortonworks) 0 Already deployed 0.25 0.5 Planning to do so in the next 12-18 months 0.75 No plans/don't know Source: IDC APEJ Big Data & Enterprise Apps Survey, Sep 2013, n=757 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 1 13
  14. 14. ….and storing and analyzing data will require tighter play between hardware and software Q. Does your organization use or have plans to deploy the following technologies? Transactional data Text from communication systems: e.g. email, forms, instant messaging, etc Log files Chatter on social networks Sensor/ Machine to Machine data Web logs (click stream) GPS data from mobile devices Video Audio 0% Captured 25% 50% Analyzed Source: IDC APEJ Big Data & Enterprise Apps Survey, Sep 2013, n=757 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 14
  15. 15. Software integration is viewed as a key strength for current integrated systems Q. Why Preference for Converged/Integrated over general purpose systems Tighter integration of the software solution with the hardware helps in the overall performance Easier to manage expectations since there is one vendor responsible for both hardware & software Better price point since the software & hardware costs are bundled & less than what we pay separately Our current software solutions are from the same company & we feel this is a good value proposition 0% 10% 20% 30% 40% 50% 60% Source: IDC Asia/Pacific Continuum Survey, 2013 (APeJ N=216) 15
  16. 16. Essential Guidance  Business outcome driven IT will be the norm with enterprises, and we will continue to see them provision and build it differently  3rd Platform will attract a lot of interest and investments, and most enterprise-IT will have to find ways to connect into this opportunity  Greater agility, reliability, and better ROI expectations will drive new IT infrastructure frameworks  Application aware systems will slowly gain ground as customers realize the business value of these investments © IDC 2013 16
  17. 17. Thanks! Avneesh Saxena asaxena@idc.com 17
  18. 18. Customer expansion and innovative offerings are critical business needs 2011 2012 2013 1 Escalating cost of operations & expansion Acquiring new customers & reducing churn Finding new customers/ segments 2 Identifying new innovations to gain competitive edge Expanding into new markets Escalating cost of operations 3 Acquiring new customers & reducing churn Identifying new innovations to gain comp. edge Finding new innovations to compete Source: IDC APeJ C-suite Barometer 2013, N=1003 in AP; 496 CIO/CTO, 325 CMO & 182 CFO/other LoB, April 2013 18

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