Social Media: A Reality Check

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  • Today, I am here to talk about social media – one of the most talked about marketing trends of the day. Before I get started, I just want to get a sense of my audience. So, I have a few questions for you: How many of you work for B2C or consumer companies? How many for B2B companies? How many people here belong to a social network site – linkedin, facebook, myspace, bebo, … ? How many people read blogs regularly? Have a blog? Use Twitter? Now that I know a bit about you, let me share a little bit more about me, so that you have a perspective on where I am coming from.
  • Social Media: A Reality Check

    1. 1. Social Media: A reality check
    2. 2. Advertising Agencies Agency Digital Internet Jobs Razorfish Technology austin branding business company cool creative design flash inspiration interactive Marketing portfolio studio ux web web2.0 webdesign
    3. 3. “ Social media are primarily Internet- and mobile - based tools for sharing and discussing information among human beings . The term most often refers to activities that integrate technology , telecommunications and social interaction , and the construction of words, pictures, videos and audio. [ Wikipedia.com ] ”
    4. 8. Hype or reality?
    5. 29. All that that implies
    6. 31. Four ways every marketer can effectively harness Social Media
    7. 32. 1. <ul><li>Give users a voice. </li></ul>
    8. 34. Easy to compare.
    9. 38. 2. <ul><li>Set your content free. </li></ul>
    10. 44. 3. <ul><li>Support social connections </li></ul><ul><li>and enable interactions </li></ul>
    11. 47. Cuchi-cuchi! Mary Ellen, I had this cabin last year for a week there was no problem with the music from LIDO deck. Have a great trip !! --Don K, Top 10 Contributor, Male Joined on 03-18-2008 - Does anyone have any experience with cabin 8511 under the Lido deck? Will I hear music, or chairs moving around? Or is it relatively quiet? --Mary Ellen, Not Ranked Female Joined on 08-07-2008 -
    12. 49. 4. <ul><li>Engage in the conversation. </li></ul>
    13. 55. A final thought.
    14. 56. Thank you [email_address] 312-696-5030

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