Social Media: A Reality Check

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  • Today, I am here to talk about social media – one of the most talked about marketing trends of the day. Before I get started, I just want to get a sense of my audience. So, I have a few questions for you: How many of you work for B2C or consumer companies? How many for B2B companies? How many people here belong to a social network site – linkedin, facebook, myspace, bebo, … ? How many people read blogs regularly? Have a blog? Use Twitter? Now that I know a bit about you, let me share a little bit more about me, so that you have a perspective on where I am coming from.

Transcript

  • 1. Social Media: A reality check
  • 2. Advertising Agencies Agency Digital Internet Jobs Razorfish Technology austin branding business company cool creative design flash inspiration interactive Marketing portfolio studio ux web web2.0 webdesign
  • 3. “ Social media are primarily Internet- and mobile - based tools for sharing and discussing information among human beings . The term most often refers to activities that integrate technology , telecommunications and social interaction , and the construction of words, pictures, videos and audio. [ Wikipedia.com ] ”
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  • 8. Hype or reality?
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  • 29. All that that implies
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  • 31. Four ways every marketer can effectively harness Social Media
  • 32. 1.
    • Give users a voice.
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  • 34. Easy to compare.
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  • 38. 2.
    • Set your content free.
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  • 44. 3.
    • Support social connections
    • and enable interactions
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  • 47. Cuchi-cuchi! Mary Ellen, I had this cabin last year for a week there was no problem with the music from LIDO deck. Have a great trip !! --Don K, Top 10 Contributor, Male Joined on 03-18-2008 - Does anyone have any experience with cabin 8511 under the Lido deck? Will I hear music, or chairs moving around? Or is it relatively quiet? --Mary Ellen, Not Ranked Female Joined on 08-07-2008 -
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  • 49. 4.
    • Engage in the conversation.
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  • 55. A final thought.
  • 56. Thank you [email_address] 312-696-5030