Since 2001Welcome to Sparky’s Garage.We’re a band of creative thinkers who develop campaigns thathelp create indelible brands and transform customers into brandevangelists.As a result, buzz happens.Sales are made.Dynasties are built.
From Local to WorldwideWe’ve helped start-ups like Softspikes and America Online achieveignition, and tuned up some of the world’s best-known brands,like Coca-Cola and Harley-Davidson.Today we’re working with an innovative technology venture calledBodyMedia, a revolutionary health care start-up called RxAlly, andVirginia Railway Express, a 20-year-old DC commuter rail.We also donate our time to the Autism Society of America and theAmerican Cancer Society.We do good work. And sometimes we just do good.
Service With A StyleFor some clients, we work as the Agency Of Record on retainer. For others, it’s as a SWAT teamof marketing mercenaries on a mission. We love to craft integrated campaigns across a varietyof media that help our clients achieve their goals. Our expertise includes, but isn’t limited to:• Naming• Logos• Messaging• Integrated communications campaigns - Advertising – Print, Radio, TV, Outdoor, Online, Direct . . . - Public Relations - Web Development - Social Media - Promotions - Content Development• Consumer Engagement• Return On Investment
Medicine-On-Time is found in 400 pharmacies nationwide,but few people know about it other than the assisted livingfacilities they currently serve. But research told us therewas a larger market of aging baby boomers and theirmedicated parents, waiting to be tapped.Television • Print Campaign • Microsite • Banners & PPC • Point-Of-Sale
ITSolutions was under new management and growingthrough acquisitions. They needed a new brand and alaunch campaign that would resonate with their federalclient base. Acentia was born. And our Essential To TheMission campaign put the company on the map.Name • Domain • Logo • Tag Line • Ad Campaign • Banner Ads
Innovation is born of tireless work and dedication. Despite his genius, Thomas Edison never rested on his laurels. Since Acentia’s founding over a decade ago, our commitment to providing innovative solutions to problems of national signif icance has established usESSENTIAL TO THE MISSION as a trusted partner to our customers. Acentia is at the forefront of technology moderniza- tion efforts. Our people, passion and performance help protect our country, save taxpayer dollars and provide measurable returns on technology investments. It’s this constant pursuit of a better way that drives us. We are Acentia. We are essential to the mission. acentia.com
Acclaro came to us with a need to better brand their B2Bventure and stand out in the marketplace. So we createdan integrated campaign across print and digital mediathat turned heads and launched a thousand clicks.Advertising • Tag Line • Direct Mail • Website • Trade Show Presence
There’s nothing more satisfying than turning a client’scustomer into a brand evangelist. And for BodyMedia,we’ve enlisted an army of ‘Band Evangelists’ who singthe praises of this innovative ﬁtness and weight losstechnology that’s been used on The Biggest Loser aswell as by Jillian Michaels and Jenny Craig.Print Advertising • Radio • Banner Ads • Social Media Promotions
GIVE DAD A NEW SIX PACK.PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™
TURNING INTO A PUMPKIN?PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™
VRE is Virginia Railway Express, a much-loved alternative toRoutes 95 and 66 ﬁve days a week for 10,000 commuters.And this year we’re helping them celebrate their 20th yearriding the rails. In addition to creating advertising andstation posters, we are endearing their passengers with thecreation of ClubVRE, a Rider Rewards program that providesa revenue stream for VRE and savings for their riders.Advertising • Collateral • Digital Marketing • Loyalty Programs
We helped Virginia Lottery achieve record ticket salesand increased brand favorability through our integratedmarketing eﬀorts for scratchers, MegaMillions andraﬄes, as well as promoting that the proceeds beneﬁtVirginia’s Public Schools.Television Spots • Point-Of-Sale Materials • Radio • Print • Online
We helped Intersections, a leading provider of identity theftprotection for banks, break into the consumer market. Ourcampaign featuring Lewis Black took their test market fromone of the country’s worst performers to #1. And we had alittle fun in the process.Logo • Tag Line • Television • Print • Radio • Microsite • Banner Ads
We’ve been helping the American Cancer Society ﬁghtprostate cancer with a club. Their National Capital GolfClassic is in its 15th year and has raised several million.Advertising • Posters • Mailings • Website
With so much of the world’s infrastructure aging, our watersupply is in jeopardy. We helped Dow get the word out tomunicipalities worldwide and showed them how they coulddo something about it without digging up pipes.Ad Campaign • Online Marketing
We’ve worked with the Greater Washington Board ofTrade on a number of fronts, from attracting businessto the region for The Greater Washington Initiative, tobringing baseball to DC.Advertising • Collateral • Events • Buzz
When the Arthritis Foundation wanted to promote theirJoints In Motion marathon training and fundraisingprogram, they turned to us to create a campaign. Wechose to use the race bib to tell a story.Advertising • Collateral • Events • Buzz
While some of our favorite Harley-Davidson work we’vedone was in conjunction with Virginia Lottery, Harleywas one of the ﬁrst clients in the Garage, and wehelped them celebrate their hundred birthday withadvertising and concepts for their traveling show.Advertising • Collateral • Events • Music • Buzz
Gifts In Kind International came to us with 24 hoursbefore opening day at Nationals Park and asked for a probono TV spot for the jumbotron showcasing their driveto collect toothbrushes for the people of Haiti after theearthquake there. That led to other work that includedrebranding the 28-year old non-proﬁt as Good360.Naming • Messaging • Logo • Advertising • Online
WILL YOU FILL A LANDFILL OR A MIND?BORDERS DONATED 27 MILLION BOOKS IN 2010 Donate or destroy. It’s a choice that companies face each day in dealing with excess inventory. Good360 is building the world’s largest online donation marketplace to fulfill the needs of qualified nonprofits with corporate product donations. Where companies of all sizes can quickly and efficiently donate goods and eliminate wasteful expenses. DONATE GOODS FOR THE GREATER GOOD @ GOOD360.ORG AND DOWNLOAD YOUR FREE WHITEPAPER ON THE TOP 10 PRODUCT DONATION Q&A’s Through our parent company Gifts In Kind International, we’ve distributed over $7 billion in product donations from 200 of the Fortune 500 to thousands of qualified nonprofits, improving millions of lives.
Golf is a tradition-bound industry, and not the easiest tobreak into when you’re asking golfers to change their ways.Or their spikes, in this case. Rather than win them over oneby one, we went to their country clubs, and convinced thememberships to ban metal spikes on the grounds that theycaused $40 million a year in damaged greens, clubhouses,and golf carts. Today, the revolution we helped sparkunderfoot has been so successful that nearly all golf clubsrequire players to wear Softspikes.Print & Broadcast Advertising • Logo • Direct • Trade Show • PR
The Advance TeamBill Replogle, Chief MechanicBill would lead the creative charge for Advance. He’s an award-winning writer,creative director and agency chief with a track record of creating successfulintegrated campaigns across a variety of media.John Pfeifer, Master Creative TechnicianJohn & Bill have been creative partners for a good 15 years now, and his quickwit and skillful art direction have led to many of our ﬁnest campaigns.Marc Regardie, Master Service TechnicianMarc is is both an innovative thinker and a well-respected account managerwho would lead the day-to-day activities for Sparky’s and Advance.Will Marlow, Master Digital MechanicWill is our resident digital guru who is adept at building online communities,leveraging social media and is certiﬁed by Google in Adwords and Analytics.John Mason-Hill, Master Design TechnicianSharpie, as we call him, would be an integral member of thecreative team and oversee all production for Advance.Barbara Replogle, Master Operations TechnicianBarb is a veteran account manager and heads up our operations.
We look forward to the next round and showing you someAdvance Cre tiveWe’ve been diving into your research and marketing plans and the creativewheels are in motion. We have some thinking to share with you that we willcontinue to develop should we be fortunate enough to make it to the nextround. We can also give you more depth on the campaigns you see here, theteam at Sparky’s, and our methodology for creating great work that movesbrands forward. Thanks for inviting us to the pitch.Bill Replogle • Chief Mechanic • Sparky’s Garage • 703-777-2011