Putting the 'social' into social media

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A benchmark study assessing how UK technology companies are using social media marketing

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Putting the 'social' into social media

  1. 1. Putting the ‘social’ into social media<br />By Wildfire<br />www.wildfirepr.co.uk/tech_social_media<br />
  2. 2. Social media has taken the world by storm<br />27.3 million tweets every day<br />3.5bn pieces of content shared on Facebook every week<br />IfFacebook was a country it’d be the third most populated place in the world<br />
  3. 3. It’s no surprise brands want to get involved<br />70% of bloggers talk about brands on their blogs<br />78% of consumers trust peer recommendations, only 14% trust adverts<br />58% say they’re better known in their industry because of their blog<br />
  4. 4. BUT<br />
  5. 5. Brands <br />aren’t <br />Being <br />social!<br />
  6. 6. Only 43% of UK tech brands with Twitter accounts actually engage<br />
  7. 7. 66% of Facebook accounts had comments from fans <br />But only 25%of brands responded<br />
  8. 8. They are still using old ‘push’ methods<br />
  9. 9. 60% of UK tech brands only use Facebook to ‘distribute’ content<br />
  10. 10. 57% of companies use Twitter as a one-way communications channel<br />
  11. 11. Now’s the time to:<br />
  12. 12. Listen<br />
  13. 13. and…<br />
  14. 14. Engage<br />
  15. 15. Download the research from:<br />www.wildfirepr.co.uk/tech_social_media<br />
  16. 16. Thanks to the following for some great pictures:<br />http://www.flickr.com/photos/havovubu/3728604649/<br />http://www.flickr.com/photos/wilhelmja/328183314/<br />http://www.flickr.com/photos/luc/1824234195/<br />http://www.flickr.com/photos/polinasergeeva/3052378826/<br />http://www.flickr.com/photos/international-festival/3049903729/<br />http://www.flickr.com/photos/schani/33622729/<br />http://www.flickr.com/photos/spine/263214639/<br />http://www.flickr.com/photos/liebedich/3679711527/<br />http://www.flickr.com/photos/whatcouldgowrong/2245309248/<br />http://www.flickr.com/photos/stephenliveshere/425100210/<br />http://www.flickr.com/photos/aussiegall/542234036/<br />
  17. 17. http://www.wildfirepr.co.uk<br />Twitter – http://www.twitter.com/wildfirepr<br />Blog – http://blog.wildfirepr.co.uk<br />

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