286,680 Retail Outlets 188,320 Retailers 9% of all VAT reg'd businesses 2,900,000 People Employed 11% of UK workforce 2010 UK Internet Sales Worth £58.8bn Total UK Internet Market Stands At £100bn UK #2 In The World For Ecommerce £2.80 Exported For Every £1 Imported Sources: Office For National Statistics, British Retail Consortium, Boston Consulting Group, IMRG 18% Growth 2010 v 2009 20% Growth Expected In 2011 Small Businesses (51%) Bring In £36bn From Online Trading 1 st Quarter Growth in 2011 1.3% SLOW GROWTH FAST GROWTH
UK Internet Consumer Market 2011 UK Internet Sales Predicted To Hit £69Bn Sources: Ofcom, ONS, eCommera.com, eMarketer. Average Online Only e-Retail Order: £101 Average Multichannel e-Retail Order: £189 Number of Internet Users: 39 million / 61 million Number of Internet Shoppers: 31 million Online Spend Per Shopper pa: £1,870 Excluding Travel: £86 Visitor Conversion Rate Range: 0 - 4.4%
Identifying & Sourcing Products That Sell lets you analyse sales prices, volumes, sell through rates and sellers Nearly 20% of the UK Market Great sample of what's hot on the web! Why Is That Good?
Identifying & Sourcing Products That Sell Find Hot Categories...
Identifying & Sourcing Products That Sell Find Hot Products...
Identifying & Sourcing Products That Sell Finding Top Sellers
What Key Features Make A Good Ecommerce Site? A site designed to appeal to your target market Products laid out well and categorised properly Good site search so products and options can be located easily Ability to add promotional sales prices and give out coupons Featured products, cross-sell and up-sell features Fast registration process with no need to 'join' the site One page checkout A choice of secure, recognised payment processors Delivery services with clear pricing and not overcharged A telephone number to call and a guaranteed response time for emails
What Are Your Marketing Channels? Search Engine Results Product Feeds Marketplaces Pay-Per-Click Paid Content Networks Paid Banner Advertising Affiliates Coupon / Voucher Sites Group Deals / Daily Deals Email Marketing Social Media Facebook, Twitter, LinkedIn, MySpace, Forums, Groups, YouTube, Blogs Supplier Sites Review Sites Images News Traditional Methods Newspapers Radio TV Billboards Magazines Flyers Coupons Direct Mail Catalogues Events & Shows Retail Outlets Referrals Sponsorship Stunts Mobile/SMS Press Releases Sales People Web-Driven Sales Repeat Sell To Existing Customers Attract New Customers
Where Do Web Product Sales Come From? 1. Appearing High In Google For Your Chosen Keywords 2. Good Quality Product Feed Into Google Shopping 3. Broad Range Of In-Demand Products 4. Good Pricing Policies 5. Relevant Content 6. Links To Your Site From Other Relevant Sites
How Do You Find The Right Keywords? Use Google's FREE Keyword Tool To Analyse A Site Or Related Keywords For Their Search Demand & Optimise Your Site
How Do You Gauge The Level Of Competition? Google Your Chosen Keywords
How Do You Find The Secret Of Their Success? Analyse The Things That Make Most Difference
How Do You Find The Secret Of Their Success? Which Things Make The Most Difference... Your Domain Name Your Site Structure How Relevant Your Site Is For Your Keywords Your Page Rank (Inbound Links) The Number Of Product Pages You Have The Number Of Products You Have In Google Shopping Channel Whether You Are On Social Media
How Do You Beat Web Retail Giants? Without Spending A Fortune...
How Do You Beat Web Retail Giants? Gaining Position #1 On Google
How Do You Beat Web Retail Giants? Precision Targeted SEO Your Domain Name Contains The Exact Keywords Your Web Page Title Contains The Exact Keywords Your Home Page Title Is H1 And Contains The Exact Keywords Your Content Is At Least 300 Words & Contains The Exact Keywords With A Density Of 3 – 5% Your Image Names, Alt Tags & Advisory Text Contain The Exact Keywords
5 SEO Myths & Magic Ensure you have a good site structure which is easy to navigate with good internal links. Get relevant one-way inbound links Rank higher by picking domain names that are the same as your major product groups Use the free feed into Google Shopping Optimise your site by ensuring your web page title, URL, product title, description, image filename, alt tag and advisory tag all contain your product keywords Add good, relevant content to your home page as well as testimonials, blogs and genuine product reviews Myths If I build it they will come Organic traffic is free If I get enough traffic, people will buy my products even if they are over-priced You must re-write all your product descriptions so you don't have duplicate content and get penalised by Google Reciprocal linking is good Submitting to 1000's of directories is good Once everything's set up I don't have to do anything else Magic
Where To Get Good Inbound Links Set up your Google Product Feed Find and post in relevant blogs Participate in forums Run an affiliate or precision SEO targeting program Post on your social network accounts IMPORTANT: Ensure the name of the link contains your keyword Ensure the forums and blogs you post in are “dofollow” Do not post out-and-out adverts on blogs and forums else your link will be moderated off the site.