Fast Track to Ecommerce Success
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Fast Track to Ecommerce Success

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Ecommerce Overview by Neil Whelan.

Ecommerce Overview by Neil Whelan.
First presentation at the Business Startup Show, May 2011.

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  • These are the topics, but first let me get acquainted with you the audience. Please all stand up. Sit down if you are thinking of starting an internet business but haven't done so yet Sit down if you already have an internet business but want it to do better Anybody left standing up? Are you in the right seminar? Haha What is your interest?
  • These are the topics, but first let me get acquainted with you the audience. Please all stand up. Sit down if you are thinking of starting an internet business but haven't done so yet Sit down if you already have an internet business but want it to do better Anybody left standing up? Are you in the right seminar? Haha What is your interest?
  • So What? The online market is there big-style The UK is powering ahead with internet growth and as an exporter. 20% growth expected for years to come Small businesses are making a success of being online
  • So What? In 2008 53% of Brits shopped online (ONS). This will rise in 2011 to 68% (eMarketer) There is still room for growth. Bigger marketplace, more opportunity. 70% of UK households (Ofcom )(ie: at least one person in the household) use the internet for buying goods/services. (42.6%) of Brits are now shopping online at least once per week eCommera.com, August 2010
  • These are the topics, but first let me get acquainted with you the audience. Please all stand up. Sit down if you are thinking of starting an internet business but haven't done so yet Sit down if you already have an internet business but want it to do better Anybody left standing up? Are you in the right seminar? Haha What is your interest?
  • These are the topics, but first let me get acquainted with you the audience. Please all stand up. Sit down if you are thinking of starting an internet business but haven't done so yet Sit down if you already have an internet business but want it to do better Anybody left standing up? Are you in the right seminar? Haha What is your interest?
  • These are the topics, but first let me get acquainted with you the audience. Please all stand up. Sit down if you are thinking of starting an internet business but haven't done so yet Sit down if you already have an internet business but want it to do better Anybody left standing up? Are you in the right seminar? Haha What is your interest?
  • Emphasise Really Easy to use like REC Security & updates to knock out open source Pricing needs to be realistic – separate graphics, software and marketing (who will do it) Need warranted version – knocks out more open source Big enough supplier knocks outs 1 man bedroom-bands and new ecommerce providers Specialises in ecommerce knocks out graphic designers etc
  • These are the topics, but first let me get acquainted with you the audience. Please all stand up. Sit down if you are thinking of starting an internet business but haven't done so yet Sit down if you already have an internet business but want it to do better Anybody left standing up? Are you in the right seminar? Haha What is your interest?

Fast Track to Ecommerce Success Fast Track to Ecommerce Success Presentation Transcript

  •  
  • Fast Track To Ecommerce Success
    • Retailing & E-Retailing In The UK Today
    • Identifying & Sourcing Hot Products That Sell
    • Competitors, Competitive Pricing & Returns
    • Knowing How To Make People Buy From You
    • Accepting Payments - Picking Your Payment Processors
    • Dealing With Security, Fraudsters & Chargebacks
    • Exploding SEO Myths & Magic For Ecommerce Sites
    • Soaring Sales - Internet Marketing Strategy & Costs
    • Why The Hype? - Social Media & Other Hot Topics
    • Creating & Branding Your Web Business
    • Selecting Your Software & Provider
  • What's The Secret To Ecommerce Success?
  • Selling HOT Products At The Right Price And Getting Enough Eyeballs On Them
  • Selling HOT Products At The Right Price And Getting Enough Eyeballs On Them
  • Selling HOT Products At The Right Price And Getting Enough Visitors Whilst building your brand, protecting your reputation, keeping your site secure and taking advantage of new web innovations
  • Retailing & E-Retailing In The UK Today “The Prize”
    • 2010 UK Retail Market Worth £293bn
    286,680 Retail Outlets 188,320 Retailers 9% of all VAT reg'd businesses 2,900,000 People Employed 11% of UK workforce 2010 UK Internet Sales Worth £58.8bn Total UK Internet Market Stands At £100bn UK #2 In The World For Ecommerce £2.80 Exported For Every £1 Imported Sources: Office For National Statistics, British Retail Consortium, Boston Consulting Group, IMRG 18% Growth 2010 v 2009 20% Growth Expected In 2011 Small Businesses (51%) Bring In £36bn From Online Trading 1 st Quarter Growth in 2011 1.3% SLOW GROWTH FAST GROWTH
  • UK Internet Consumer Market 2011 UK Internet Sales Predicted To Hit £69Bn Sources: Ofcom, ONS, eCommera.com, eMarketer. Average Online Only e-Retail Order: £101 Average Multichannel e-Retail Order: £189 Number of Internet Users: 39 million / 61 million Number of Internet Shoppers: 31 million Online Spend Per Shopper pa: £1,870 Excluding Travel: £86 Visitor Conversion Rate Range: 0 - 4.4%
  • Ready To Meet Your Competition?
  • Top 20 UK Sellers Source: IMRG
  • Ecommerce Landscape Source: IMRG
  • UK Small Business Ecommerce Sites Source: IMRG, Google
  • Identifying & Sourcing Products That Sell
    • Who Can Tell Us?
  • Identifying & Sourcing Products That Sell Competitor Website Best Seller Lists And Don't Forget To Ask Suppliers!
  • Researching
  • Identifying & Sourcing Products That Sell
  • Identifying & Sourcing Products That Sell
  • Identifying & Sourcing Products That Sell
  • Researching
  • Identifying & Sourcing Products That Sell lets you analyse sales prices, volumes, sell through rates and sellers Nearly 20% of the UK Market Great sample of what's hot on the web! Why Is That Good?
  • Identifying & Sourcing Products That Sell Find Hot Categories...
  • Identifying & Sourcing Products That Sell Find Hot Products...
  • Identifying & Sourcing Products That Sell Finding Top Sellers
  • Sourcing Products That Sell
  • Sourcing Products That Sell
  • Competitive Pricing Analyse Your Marketplace Competition Analyse Pricing On Google Products Analyse The Top 10 Sites On Google
  • What Key Features Make A Good Ecommerce Site?
  •  
  • What Key Features Make A Good Ecommerce Site? A site designed to appeal to your target market Products laid out well and categorised properly Good site search so products and options can be located easily Ability to add promotional sales prices and give out coupons Featured products, cross-sell and up-sell features Fast registration process with no need to 'join' the site One page checkout A choice of secure, recognised payment processors Delivery services with clear pricing and not overcharged A telephone number to call and a guaranteed response time for emails
  • Finding The Footfall
  • What Are Your Marketing Channels? Search Engine Results Product Feeds Marketplaces Pay-Per-Click Paid Content Networks Paid Banner Advertising Affiliates Coupon / Voucher Sites Group Deals / Daily Deals Email Marketing Social Media Facebook, Twitter, LinkedIn, MySpace, Forums, Groups, YouTube, Blogs Supplier Sites Review Sites Images News Traditional Methods Newspapers Radio TV Billboards Magazines Flyers Coupons Direct Mail Catalogues Events & Shows Retail Outlets Referrals Sponsorship Stunts Mobile/SMS Press Releases Sales People Web-Driven Sales Repeat Sell To Existing Customers Attract New Customers
  • Where Do Web Product Sales Come From? 1. Appearing High In Google For Your Chosen Keywords 2. Good Quality Product Feed Into Google Shopping 3. Broad Range Of In-Demand Products 4. Good Pricing Policies 5. Relevant Content 6. Links To Your Site From Other Relevant Sites
  • How Do You Find The Right Keywords? Use Google's FREE Keyword Tool To Analyse A Site Or Related Keywords For Their Search Demand & Optimise Your Site
  • How Do You Gauge The Level Of Competition? Google Your Chosen Keywords
  • How Do You Find The Secret Of Their Success? Analyse The Things That Make Most Difference
  • Wildfire Internet's Sales Forecast Tool
  • How Do You Find The Secret Of Their Success? Which Things Make The Most Difference... Your Domain Name Your Site Structure How Relevant Your Site Is For Your Keywords Your Page Rank (Inbound Links) The Number Of Product Pages You Have The Number Of Products You Have In Google Shopping Channel Whether You Are On Social Media
  • How Do You Beat Web Retail Giants? Without Spending A Fortune...
  • How Do You Beat Web Retail Giants? Gaining Position #1 On Google
  • How Do You Beat Web Retail Giants? Precision Targeted SEO Your Domain Name Contains The Exact Keywords Your Web Page Title Contains The Exact Keywords Your Home Page Title Is H1 And Contains The Exact Keywords Your Content Is At Least 300 Words & Contains The Exact Keywords With A Density Of 3 – 5% Your Image Names, Alt Tags & Advisory Text Contain The Exact Keywords
  • SEO Myths & Magic
  • 5 SEO Myths & Magic Ensure you have a good site structure which is easy to navigate with good internal links. Get relevant one-way inbound links Rank higher by picking domain names that are the same as your major product groups Use the free feed into Google Shopping Optimise your site by ensuring your web page title, URL, product title, description, image filename, alt tag and advisory tag all contain your product keywords Add good, relevant content to your home page as well as testimonials, blogs and genuine product reviews Myths If I build it they will come Organic traffic is free If I get enough traffic, people will buy my products even if they are over-priced You must re-write all your product descriptions so you don't have duplicate content and get penalised by Google Reciprocal linking is good Submitting to 1000's of directories is good Once everything's set up I don't have to do anything else Magic
  • Where To Get Good Inbound Links
  • Where To Get Good Inbound Links Set up your Google Product Feed Find and post in relevant blogs Participate in forums Run an affiliate or precision SEO targeting program Post on your social network accounts IMPORTANT: Ensure the name of the link contains your keyword Ensure the forums and blogs you post in are “dofollow” Do not post out-and-out adverts on blogs and forums else your link will be moderated off the site.
  • Quick Case Studies
  • Better Site Structure Example More Visits By Achieving High Ranking Via Link Building Persistent Link Building & Marketing Sites Bringing Results
  • Quick Case Studies
  • Social Media & Other Hot Topics
  • Social Media & Other Hot Topics
  • Starting An Internet Business Fast Track To Ecommerce Success Stand 245 www.wildfireinternet.co.uk 0845 643 1290
  • Creating & Branding Your Web Business?
  • Creating & Branding Your Web Business
    • Which Countries Will You Operate In?
    • What Will You Sell?
    • Can You Make At Least 30% Margin?
    • Can You Source The Product From A Reliable Supplier?
    • What Is Your Unique Selling Point?
    • Who Is Your Competition?
    • How Will You Get Traffic To Your Site?
    • Is The Domain Name, Company Name & Trademark Available?
    • Who Will Handle Phone Calls, Emails & Complaints Quickly?
    • Do You Have Enough Storage & Workspace Available?
    • What Delivery Services Will You Use?
    • What Software Will You Use?
    • Who Will Be Your Trusted Advisor For The Web?
  • Selecting Your Software & Provider
  • Selecting Your Software & Provider
    • Account For Both Your Website & Ongoing Marketing
    • Create A Simple Checklist Of Your Requirements
    • Look At What's Available, Is It Easy To Use?
    • Ensure The Provider Specializes In Ecommerce
    • Check The Software Meets Your Requirements
    • Compare Pricing
    • Ensure The Software Is Secure, Stable & Data Is Backed Up!
    • Ensure The Software Will Handle Your Future Ambitions
    • Ensure The Software Is Fit For The Modern, Social Web
    • Ensure The Provider Is Big Enough For The Long Term
    • Check Customer References
  •