10 ELEMENTS                              OF A                       SUCCESSFUL WEBSITETodd Galloway - wildfirecreative.ca -...
What do you want your website to do?                        Who is your target audience?                        What do th...
Layout                                    Visual Appeal                                      Navigation                   ...
Make people DO something                                      ‘Buy Now!’                                     ‘Read More’  ...
Provide the solution to the viewers problem                     Text should be in a speaking tone                    Use a...
Place your contact details in a consistent and visible location                Display only the contact details you use   ...
Important information on your website            Where people are viewing your website from                    How people ...
Chrome, Firefox, Internet Explorer + Safari                     They do not all function the same  Make your website work ...
Exponentially increasing sales                Device specific design increases usability                   Keep content sho...
Unique and descriptive page title                            Metadata still important                          Image names...
Interactive element of your online presence          Live communication portal with your customers        Increasingly use...
QUESTIONS?                                 THANK YOUTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - tw...
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10 elements of a successful website

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Your website is open 24 hours a day, 7 days a week, 365 days a year. Think of it as an employee who won’t take time off for a vacation or call in sick. It has the potential to make or break a sale in the blink of an eye. So why are so many websites being neglected and not living up to their potential?

There are many different answers to this question, all of which are costing you money if your website is not being properly maintained.

This presentation will take you through 10 elements all websites should have. It is not a guaranteed recipe for success, but a list of common elements successful websites have.

Published in: Business, Technology
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10 elements of a successful website

  1. 1. 10 ELEMENTS OF A SUCCESSFUL WEBSITETodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  2. 2. What do you want your website to do? Who is your target audience? What do they want to know? 1. GOALSTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  3. 3. Layout Visual Appeal Navigation 2. DESIGNTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  4. 4. Make people DO something ‘Buy Now!’ ‘Read More’ ‘Sign Up’ 3. CALL TO ACTIONTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  5. 5. Provide the solution to the viewers problem Text should be in a speaking tone Use appropriate photos and videos 4. CONTENTTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  6. 6. Place your contact details in a consistent and visible location Display only the contact details you use 5. CONTACT DETAILSTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  7. 7. Important information on your website Where people are viewing your website from How people arrive at your website Which pages people are viewing on your website 6. ANALYTICSTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  8. 8. Chrome, Firefox, Internet Explorer + Safari They do not all function the same Make your website work on as many browsers as possible 7. CROSS-BROWSER COMPATIBILITYTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  9. 9. Exponentially increasing sales Device specific design increases usability Keep content short and to the point 8. MOBILE AND TABLET BROWSINGTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  10. 10. Unique and descriptive page title Metadata still important Image names are indexable Valid code not mandatory but recommended 9. SEARCH ENGINE OPTIMIZATIONTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  11. 11. Interactive element of your online presence Live communication portal with your customers Increasingly used in advertising in place of websites 10. SOCIAL MEDIATodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate
  12. 12. QUESTIONS? THANK YOUTodd Galloway - wildfirecreative.ca - facebook.com/wildfirecreative - twitter.com/wildfirecreate

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