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Wildeboerdesigns Pdf Promo

  1. 1. wil•deboer•design 415.404.8412
  2. 2. w w w. w i l d e b o e r d e s i g n s . co mMy design philosophy and model is to develop and provide timely, concise, boutique-style graphics and collat-eral by developing a strong understanding of each project’s parameters. My emphasis is on concepts and ideas,not just ads and graphics. My strategy is to combine standards and practices in design and utilize various mediain a way that reshapes and fully represents each of my projects.Work Experience/ Clients:WILDEBOERDESIGNS (‘01- CURRENT)Title: founder and principal designer www.wildeboerdesigns.comI successfully expedited design projects from concept to final product in the areas of logo and identity, brand-ing, marketing/collateral materials, brochures, pamphlets, e-books, posters, mailers, illustrations, web sites, webupdates, social networking, PPC campaigns and web optimization practices. I harmoniously collaborated withthree other design partners and consistently maintain a professional relationship with an assortment of industryvendors, contract freelancers, photographers and art directors.Software: Adobe CS4/5, Flash (animating banners) and Final Cut Pro & Microsoft Office.DC SMILES COSMETIC, IMPLANT & RECONSTRUCTIVE DENTISTRY (‘05- 7.19.2009)My primary function was the overall management of graphics and marketing. I implemented a fresh and reviveddesign esthetic with a redesigned logo, stationary/letterhead and collateral. I developed inter-office systems in col-laborative interactive web designing/updating, archiving of patient records, direct-mail pieces and advertisementdesigns. Responsibilities also included conceptualization and design of a new marketing strategy with emphasison the web, e-mail blasts and social media. I also gained proficient chair-side surgery and medical administrationexperience, while achieving certification as a surgical dental assistant. I am OSHA, X-ray and CPR certified.Software: Adobe CS3/4/5, Flash, 2-D illustration, 3-D Dental rendering software & Dental/Administration gramsTHINK FOOD GROUP (07.01.08-10.10.09)Think Food Group (T.F.G.) is the brainchild of celebrity chef Jose Andres. T.F.G. manages the public relations anddevelopment of his many local DC restaurants, the new SLS Hotel in Los Angeles and the PBS show Made In Spain.I executed updates and developed new media and web for their seven different websites.Software: Adobe CS3/4 (emphasis on Photoshop, Dreamweaver and Contribute) & MS Word.
  3. 3. MILLER LITTLEJOHN MEDIA GROUP (06.20.08-8.01.10)I successfully conceptualized and designed fliers, brochures, ads, e-books and layouts for a local DC Marketing/Strategy/ PR Firm. I also played a key role in developing their company brand and marketing collateral. As the leaddesigner, I managed and designed each project from concept to finished product.MATNOMIS (04.10.10 – current)I am a contract specialist for publication layout for CHUMASH Magazine - a quarterly magazine about CHU-MASH Casino & Resort, California’s Central Wine Country and the Chumash Indian Heritage. My publishedlayouts include celebrity entertainment, local business, special interest, food, technology, automotive, social net-working/ media, tourism and gambling. I focused on taking a topic and building a concept and story around it witheditorial style images, graphics and layout. I worked with my art director, writing department and editors to unifythe magazine and to implement new design elements and conventions.MINT FITNESS (07.20.08-10.15.09)I was the lead graphic designer for various brochures, print and direct mailing projects. I redesigned existing inhouse one sheets to reflect a healthier, younger, and fresher esthetic. I also conceptualized, unified and designedbrochures for the SPA, the general fitness club and the new Pilates Studio.MEETINGRX (03.2009-current)Conceptualized and designed the client’s logo, letterhead & stationary, business cards, brochure, poster and web-site (under construction). I developed the concept and implemented a unified esthetic throughout the designed col-lateral all targeted towrds the MeetingRX audience and well established client demographic. I focused on designinga site for both the smartphone user/ business traveler and the tech savvy jetsetter. I centered the site to have aquick, easy upload time with information readily available through pop-up windows and a constant travel/bookingform for immediate service.Software (MLMG | Matnomis | Mint): CS4/5 (emphasis on Illustration, Photo-Editing/Retouching, ideating & conceptualization).TAPROOTS FOUNDATION (2011-Current)Proudly worked on various teams on different design projects in print, web, brand strategy & design and othermarketing collateral for bay area non-profits. I successfully worked with design industry leaders in many disciplines,other than my own, to achieve results that profoundly transformed tightly funded non-profits to brands that commandattention. Making them an organization not only with a good cause but also with a concise mission, a clear visionand effective reach to a broad yet informed audience.Software: Adobe CS4/5, Microsoft Office.
  4. 4. references:DC Smiles 818 18th St. NW Suite 7 WDC 20006 Contact: Tonya 202.912.9200 o. novasmiles@yahoo.com 47,Think Food Group Contact Racheal Elstad 202.638.1910 x28 rachaele@thinkfoodgroup.comMINT Fitness Contact Melissa VP & Dir. of HR 202.328.MINT (6468) alittlejohn@mintconditionyourself.comMatnomis Advertising Contact: Simon Tam 415.994.9436 simon@matnomis.comMLMG Contact Amanda Miller Littlejohn 202.812.8893 see MINT Fitness contactMeetingRX Michael De Vallance mike@meetingRX.comEducation:The Corcoran College of Art | Design BFA – Graphic Design | Digital Media (pending)Software: Adobe Illustrator, Photoshop, InDesign, Aftereffects, Final Cut Pro 3/4, Intermediate Maya & Flash animating
  5. 5. Lorelei Chai logo, packaging and marketing collateral.This client worked closely with me to infuse her brand with all thethings she connected with. She wanted an illustrative style thatcommunicated her surfer, holisitc and green/organic brand. I de-veloped many different styles for her, finally deciding on a typo-graphical logo with a small illustrated flower and an illustratedimage all lending a nod to her Hawaiin roots and island lifestyle.
  7. 7. Synergy Fitness and Training Solutions logo, e-book covers and marketing collateral.This client was a good friend and co worker who wanted to take her expertise and dedication to fitnessand holistic wellness to the next level. She wanted her brand logo to embody her overall lifestyle philosophy:wellness, balance and their synchronicity --- a holisitc and balanced lifestyle through fitness well being.We started with developing the brush stroke; a symbol that took influences from her eastern practices andthat actively represented both male | female, alpha | omega, body | mind | and spirit. The logo rotation andvariation is intentional. The purple logo symbolizes mind | spirit and transcendence. The dark gray logosymbolizes body | strength and athleticism. Two symbol representations together convey the balancing ofopposites typically involved in wholistic living.
  8. 8. SYNERGY
  9. 9. MeetingRX
  10. 10. MeetingRX.com – Logo | Brochure | Poster | Mini SiteThis client has years of experience and connections in the travel and hospitality industry anddecided to put them to good use by starting his own company offering these services.After listening to his project details, needs, wants, likes and dislikes I was able to pinpoint a directive. Basedon that I came up with the concepts for logo and for the look and feel of the proposed campaign(s).We decided on the best direction and solution for the project which is pictured to the left and in theprevious page.We wanted to design a campaign that was quick, precise andsimple without being unsophisticated or over complicated. I knew that the client wanted a site that lookedclean, fresh and easy to access and navigate. He wanted it to appear very corporate and credible but alsoluxurious and inviting.The site is designed on one main page. The logo is centered and enlarged to also serveas a scrolling image gallery. The vital contact form and travel inquiry is availablefor easy access. The navigational bar has the necessary items thatfunction as pop up windows appearing on the main page.