Future of Content Driven Marketing on Digital Platforms

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This presentation showcases the significance and future of content and data driven marketing on digital platforms.

This presentation showcases the significance and future of content and data driven marketing on digital platforms.

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  • 1.  Content Marketing growth is about EVOLUTION and not REVOLUTION.  People have been publishing content since the days of cavemen carvings.  Content Marketing has been put as the hotspot on marketing through search engines.  This is because of the fact that there is rapid fusion in the search and digital technologies combined with the desire of the consumers to engage in creative ways.  Interesting content is a top 3 reason people follow brands on social media.  Digital marketing has come a long way and content is the new communication.
  • 2.  We’ve forgotten a basic consumer truth – consumers don’t like ads.  Luckily, there’s a better way – a much better way: content marketing through photos, a win-win-win concept that delivers tremendous value: CONSUMERS receive highly relevant, user driven content related to the article. ADVERTISERS can seamlessly integrate the core message conveyed by the info-graphic. PUBLISHERS earn new revenue through info-graphics as the revenues from traditional ads are declining.  Image based content marketing is the future, plethora of information and quick understanding delivered by info-graphics remain unmatched by other mediums.
  • 3. “A PICTURE PAINTS ATHOUSAND WORDS”
  • 4.  If it was five years in the future, would you be reading this presentation or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.  Video is the future of content marketing.  When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook.
  • 5.  If a picture paints 1,000 words then one minute of video is worth 1.8 million, according to a research.
  • 6.  Unilever's Dove campaign, ‘Real Beauty Sketches’, was one of the viral success stories of the year, attracting over 60 million views so far with its emotionally powerful message.
  • 7.  Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service.
  • 8.  This Coca-Cola ad took Cannes by storm, featuring a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 2.5 million YouTube views in the process.
  • 9.  Medium is a social publishing platform created by Twitter co-founders Evan Williams.  Medium is a poster child for a changing content landscape—and can give us insight into what’s coming next.  It is the “YouTube of blogging”
  • 10.  If only there existed a social network where fellow marketers, business leaders, passionate students, and high-profile investors could easily engage with one another beyond a casual Tweet or LinkedIn connection!  Here it is. “Quora is nonetheless a social media platform that promotes great CONTENT. Because, content sells.”
  • 11.  Building an audience on Google+ may be the smartest thing you do as a content marketer when it comes to improved search rankings.  So far, Google+ has been significantly integrated with Google Docs, Chrome, Google Reader, Gmail, and YouTube.  In short, Google+ has become the glue that unifies Google’s various offerings into a seamless whole.  Being active in Google Plus communities, helping answer queries, curating helpful content and producing fresh, original, in-depth content will increase your Google reputation.
  • 12.  Google+ and Content Marketing are the future of SEO.
  • 13.  Content marketing can serve many possible purposes and for some of those involving influencers can prove beneficial.  Influencer marketing and content marketing can’t exist without each other.  Without influence, content you produce stays stealth and won’t have impact.  Without content, you don’t have a way to participate and you won’t have a voice to, in turn, be influential.
  • 14.  Mindjet, a software startup, had 750,000 customers base around the world. Many of their long-time customers were starting to feel alienated from the company.  They created their first influence marketing program and converted over 1,300 of the most influential customers from all over the world into an army of passionate and loyal brand advocates, 88% bloggers.  The influence marketing team also started Mindjet’s foray on social media and created Facebook, Twitter and YouTube communities to develop new brand advocates.  Their participation, passion and influence helped Mindjet achieve double the number of customer to 1.5 mn, Increased unique website visitors by more than 64%, and won six industry and business awards.
  • 15.  ABC News and the United Nations Foundation wanted to connect millions of moms in the US with moms in developing countries to drive awareness and action around issues affecting moms and babies everywhere.  They leveraged the TapInfluence marketing platform to engage over 800 influencers around the world who created brand-hosted content.  Influencers then distributed that content on the ABC News and UNF digital assets as well as on their blogs, Facebook, and Twitter.  It partnered with more than 800 influencers reaching more than 15.3 million blog readers. The outreach effort achieved 31.2 million total social media impressions and even sparked a rally on Times Square which was covered by Good Morning America.
  • 16.  Technology arrived late in the translation services sector. Now that it has arrived, it is bound to change everything.  We are entering the Convergence era: translation will be a utility embedded in every app, device, sign board and screen.  It will not be perfect, but it will open doors and break down barriers.  And it will give a boost to the translation industry, which will be chartered to constantly improve the technology and fill the gaps in global communications.
  • 17. London Criminal Justice Board - Website Translation  LCJB wanted a multilingual website to communicate to as broad a sector of the community as possible the LCJB’s role in all issues pertaining to criminal justice.  The translation service provider create a multilingual website for them in 13 languages namely English, Albanian, Gujarati, Somali, Arabic, Hindi, Turkish, Bengali, Mandarin, Urdu, Greek, Punjabi and Vietnamese.
  • 18. The International Cricket Council : Glossary Development and Translation into 8 languages  In order to effectively communicate and engage with its target audience, the ICC has selected a series of resources to localize in order to appeal to each of its markets, its members, and current and potential fans.  The "Glossary of Terms" had been developed and translated into Arabic, French, German, Indonesian, Japanese, Portuguese, Mandarin and Spanish.  Through this the ICC has set an ambitious strategic target of more than doubling the current participation numbers in Affiliate Members to over 1.5 million participants by 2015.
  • 19.  Consumer-Centric.  More Visuals, Consumable and Snackable.
  • 20. So if you need content marketing for your brand/product, we would be delighted to be of help! Please mail us at info@wilddreams.in Thank You!