Basic Concept Of Idee
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Basic Concept Of Idee

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Some brief introduction about my company in Viet Nam

Some brief introduction about my company in Viet Nam

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Basic Concept Of Idee Basic Concept Of Idee Presentation Transcript

  • DIGITAL & VIRAL MARKETING CREATING BUZZ IVENT PROJECT
  • FACTS
  • ONLY 18% OF TV ADS GENERATE POSITIVE ROI
  • 84% OF B2B CAMPAIGNS RESULTED IN LOWER SALES
  • 100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES
  • ONLY 14% TRUST ADS
  • 69 % INTERESTED IN AD BLOCKING TECHNOLOGIES
  • TRADITIONAL MARKETING & ADVERTISING NOT …
  • EXPERIENCE RULES
  • NOT ADS BUT PEOPLE WE TRUST
  • LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
  • 91% LIKELY TO BUY ON RECOMMENDATION
  • SO LET …. Make the message RELEVANT Spread the info WIDELY K.I.S.S
  • Let customer EXPERIENCED WHAT’S HOT WHAT’S ATTRACTIVE
  • 3 KEY QUESTIONS: REASON TO BELIEVE REASON TO BUY REASON TO REMEMBER
  • CUSTOMER TRUST BUSINESS GROWTH
  • OUR SOLUTION: EVENT MINING TOOLS
  • WHICH MEANS: ONLINE EVENT APPLICATION MOBILE SOLUTION GAMING ADS VIRAL MARKETING DIGITAL MARKETING
  • WHY
  • CUSTOMER KNOW NETWORK A NETWORK B NODE TRUSTED CHANNEL BY SPREAD BUZZ
  • C2C CONVERSATION CUSTOMER TRUST
  • THROUGH INNOVATORS EARLY ADOPTERS CUSTOMER BUY
  • CORRELATION BETWEEN NETWORK HUBS AND EARLY ADOPTERS.
  • EACH CUSTOMER HAVE THEIR OWN NETWORK
  • Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation EVENTS CONNECT THEM
  • AVERAGE PERSON HAS … 11 TO 12 INTIMATE CONTACTS 150 SOCIAL CONTACTS 500 TO 1,500 WEAK TIES
  • A NETWORK OF 100 PEOPLE = 4,950 POSSIBLE LINKS Six degrees of separation concept (a/k/a small world phenomenon) LINKS FUEL DIFFISUION A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS
  • CUSTOMER REMEMBER CAUSE THEY ‘RE REMINDED
  • HOW
  • LEAPFROGGING TECHNIQUES
    • Buzz marketing
      • Special hook, event, promotion. Aqua Teen Hunger Force Boston Bomb Scare
    • Viral marketing
      • Branded material, websites, blogs, advergames, widgets, bligets, videos, utilities, collaboration tools etc. that sneezers spread. ParkRidge47, Vote Different
    • Influencer marketing
      • Identifying and finding the influencers
    Source: Justin Kirby, & Paul Marsden (2006). Connected marketing . Oxford, UK: Butterworth-Heinemann. 198 YouTube Aqua Teen Buzz Oven Bree
  • WIDGET & BLIDGET
  • Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards , podcasts , wikis , and vlogs to allow users to interact. Source: Wikipedia WE CONNECTED TO SOCIAL MEDIA
  • GOT STICKED WE STICKED WITH BLOGS… 70 million blogs in just 4 years. 120K blogs being added each day. THROUGH EMBED CODE
  • STIMULATING DISCUSSION PROMO EVENT REDUCED PRICING FREEWARE GAME DEMO TRIAL BETA W E DO SEEDING IN 4RUMS THROUGH EMBED CODE
  • EMBED CODE ??? It is a code used to plug a document such as a picture, song or video into another document such as a forum, or a website
  • EASY TO USE EASY TO FIND EASY TO REMEMBER EASY TO INTERACTIVE EMBED CODE
  • EMBED CODE Personalize The website
  • Got mobile-ed
  • WHAT BENEFIT
  • WE ARE SUPPORTERS
  • WE ARE EVERWHERE!!!
  • WE HAVE DATABASE “ Worldwide over 350 billion text messages, are exchanged across the world’s mobile networks every month”
  • WE HAVE INSIGHTS
  • CLIENTS PAY FOR THIS
  • GOT INTERESTED?
  • CONTACT: [email_address]