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Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
Small Membership Survey Highlights
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Small Membership Survey Highlights

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Since Wild Apricot’s goal is to help small associations and non-profits build websites, connect with supporters, and grow and manage their membership, we conducted a survey to gain insight into the …

Since Wild Apricot’s goal is to help small associations and non-profits build websites, connect with supporters, and grow and manage their membership, we conducted a survey to gain insight into the world of the volunteers and staff of small membership organizations.

We believe the survey findings provide a wealth of benchmarking information that can help small organizations see where their group fits within their universe, and offers a “snapshot” of the the small membership organization.

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  • 1. Survey HighlightsFor more information, visitwildapricot.com/membership-insight-survey
  • 2. Small Membership Insight Survey – What’s it all about?Since Wild Apricot’s goal is to help smallassociations and non-profits build websites,connect with supporters, grow and manage theirmembership, we wanted to gain more insightinto their world.We conducted an online own survey to find outabout who manages these organizations day-to-day, funding sources and much more. Wewanted to know: does size matter and if so, how?Our survey findings offer insight about small,volunteer-led organizations, as well asbenchmarking information for the staff andvolunteers of small organizations.For more information, visitwildapricot.com/membership-insight-survey
  • 3. Who participated in our survey? Here is a snapshot of our 559 survey respondents: • 63.7% are (unpaid) volunteers • More than 40% are in leadership roles (e.g., President/Board Chair - 22.7%; Executive Director -20.4%) • Just over 50% represented associations • 82.2% of respondents were based in the United States, with the remainder mainly from Canada, the UK and AustraliaFor more information, visitwildapricot.com/membership-insight-survey
  • 4. What does a typical “small” membership organization look like? Based on our survey data, a typical small membership organization… • Has fewer than 500 members • Is volunteer-led • Is staffed by 1 full or part-time stafferFor more information, visitwildapricot.com/membership-insight-survey
  • 5. Portrait of a small membership organization Our survey data suggests a typical small membership organization… • Has non-profit status • Is a stand-alone organization • Has a local or regional membership reach • Has an annual budget less than $50,000For more information, visitwildapricot.com/membership-insight-survey
  • 6. Budgets and funding sources Here’s a snapshot of the financial status of the small membership organizations who participated in our survey: • Budgets: 61.5% have an annual budget less than $50,000 • Membership growth patterns: More than 75% reported membership levels stayed the same or increased 10-50% in the last yearFor more information, visitwildapricot.com/membership-insight-survey
  • 7. Budgets and funding sources • Income sources: 63.5% reported membership fees as a “critical source” of income; followed by events (34%), fundraising (21.8%), and sponsorship / advertising (17.5%) • Membership fees: 54.6% had basic membership fees of $21.00-$99.00For more information, visitwildapricot.com/membership-insight-survey
  • 8. Top priorities The three top priorities for small organizations are: • Increasing membership (27.7%) • Increasing member engagement (22.1%) • Demonstrating member value (15%)For more information, visitwildapricot.com/membership-insight-survey
  • 9. Reasons members join and Programs & services offeredTop 3 reasons members join:• Networking (77.1%)• Member education/professional development (71.3%)• Learning best practices in their profession/field (43.7%)Top 3 program & service categories:• Networking events (66.8%)• Member education/professional development (64.9%)• Information/publications/books (44.1%) For more information, visit wildapricot.com/membership-insight-survey
  • 10. Who manages small membership organizations day-to-day? • Volunteer only - 53.4% • Staff only - 23.3% • Combination of volunteer & staff - 23.3% Staffing levels: • 30% had 1 part-time staff • 23.4% had 1 full-time staff • 11% had 2 part-time staff • 11% had 3-5 part-time staffFor more information, visitwildapricot.com/membership-insight-survey
  • 11. Small membership communicationsFor more information, visitwildapricot.com/membership-insight-survey
  • 12. Small membership communications• Top 3 tools for communicating with • Recruitment channels: existing members: – websites - 92% – email - 97.3% – word-of-mouth - 89.4% – websites - 63.2% – email - 65% – newsletters/magazines - 58.7% • Social media use: – 54.5% use social media for member• Top 3 channels for renewal efforts: communications – email - 85.4% – Recruitment: – websites -70% • 50% use Facebook for recruitment – direct mail - 38.3% • 25% use Twitter • 19.2% use LinkedIn For more information, visit wildapricot.com/membership-insight-survey
  • 13. Want additional insight into small membership organizations? You can download the full Small Membership Insights Survey Report here: http://www.wildapricot.com/membership-insight-survey/For more information, visitwildapricot.com/membership-insight-survey

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