JayHerde Portfolio
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JayHerde Portfolio

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Portfolio of a versatile industry background and versatile project background. Web design, Flash design, promotional marketing, logo design, packaging design and more are featured.

Portfolio of a versatile industry background and versatile project background. Web design, Flash design, promotional marketing, logo design, packaging design and more are featured.

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JayHerde Portfolio Presentation Transcript

  • 1. Product Promotion Goal: This wire connector promotion utilizes the hard nose appeal of Orange County Choppers in a workman’s market and my design seizes on a black leather and diamond plate motif. Role: Logo, POP and In-Store Display design, Photo Art Direction, All packaging and support material design and execution. Client: Ideal Industries Firm: DHD Advertising Promotion products: Sweepstakes Poster, In-Store Display, Game Pieces, Direct Mail, Packaging, Sell Sheets, Ads
  • 2. Product Launch/Identity/ Display/Promotions Goal: Design and execute sleek marketing products to infuse Lifefitness brand with dynamic design value. Role: Player of Year Logo Design, DVD Manual/ Exercise Book Design, Promotions, Ads, Product Displays, Banners, Internal Marketing. Client: Hammer Strength/LifeFitness Firm: LifeFitness Promotion products: Player of Year Logo and Trophy Design, G7 DVD and Exercise Training Manual, In-Store Displays
  • 3. Logo/Ad Design Goal: Reinvigorate rugged western boot brand with ad series capable of versatile media placements. Logo design integrates a cactus motif with the letters “D” & “P”. Role: Logo Design, Copywriting-concepts, Design Concepts, Ad design, Photo selection Client: Dan Post Boots Firm: Adrienne Weiss Marketing
  • 4. Direct Mail Campaign Goal: In 2000 Oak Brook Allergists opened new locations. This concept is a humorous look at the causes of allergies as gangland perpetrators caught in the act. Role: Concept, Design, Illustration. Client: Oak Brook Allergists Firm: BVK Two Direct Mail Pieces, Ad Placement, Illustration
  • 5. Brand/Product Development Goal: Create an identity that is founded on child development. Marketing and product development’s primary focus is on custom built stories designed for each child. Role: Identity development, Story Writing, Illustration, Web Design & Development Flash Animation & Scripting, Book Design Web Copywriting, Photography, Banners Client: www.theo-saurus.com “When it rains we pour, When it’s sunny we bake, When it snows we frost the perfect cake.” Website, Banner Ad, Illustrations, Book Jacket Design, Copywriting Concept, Logo Design
  • 6. Product Launch/ Package Design Goal: With an established and powerful brand, develop designs to feature new product components while continuing Wilson’s high end design style. Role: Design, Illustration, Logo Design, Photo editing Client: Wilson Golf Firm: Wilson Sports Golf Ball Package Designs, Packaging “Story Designs”, Golf Club Set Package
  • 7. Identity Development/ Product Promotion Goal: In 2002 InfoGix launched the software suite Early Warning System. EWS is 6 component softwares designed to protect information in business IT networks. My concept features an infiniti mark that symbolizes the software as a synergetic and flowing one-stop solution. Role: Logo, Ad Concepts, Art Direction, Flash Product Demo, Photography, Copywriting, Display Design Client: InfoGix Software Firm: InfoGix Software Logo Design, Ad Concepts, Interactive Flash Demo Pages, Trade Show Displays and Graphics
  • 8. Product Launch Goal: Create identity and package design that projects credibility with vet industry. Design features a flowing graph-symbolic of science-and a waved linear composition to promote soothing palatability . Role: Logo, Package Concept & Design, Ad Design, Photography. Client: Pet Ag Industries Firm: DHD Advertising Packaging Concepts, Trade Magazine Ads
  • 9. Direct Mail Campaign Goal: Promote a year end equipment sale with a campaign that re-energizes the market with clever copy/catch phrases to highlight product and money saving features. Role: Concepts, Design, Typography, Photo Concepts. Copywriting Client: Bally’s Fitness Firm: Source Link Direct Mail Concepts
  • 10. Tourism Promotion Goal: Chicago is an international city. Promote CCTB and the city to the world by capturing the imagination of business travelers with hot spot photography & dynamic typography. Role: Concept, Design, Typographic concept, Art Direction, Location Scouting. Client: Chicago Convention & Tourism Bureau Firm: DHD Advertising Ad and Poster Concepts, Packaging
  • 11. Product Promotion Goal: Promote wire connectors with incentive based campaign for both retailers and consumers. Push Ideal’s tradition of retail promotions further with solid design and attention grabbing graphic content. Role: Logo design, Klieg Light concept, Photo art direction, All packaging and support material design and execution. Client: Ideal Industries Firm: DHD Advertising Promotion products: Sweepstakes Poster, In-Store Display, Game Pieces, Direct Mail, Packaging, Sell Sheets, Packaging, In-Store On-Floor Product Display
  • 12. PR Promotions Goal: Industrial Lift Equipment Marketer NES Rentals needed a lift in generating buzz for its new locations and new products. Grand opening concept utilizes natural resources associated with several regional markets. Role: DM Concepts, Copy, Photo Art Direction, Car Design Concept, Promotions Design, Packaging, Brochures, Event Programs. Client: NES Rentals Firm: DHD Advertising Promotion products: Stock Car Design, Promotional Poster, Toy Car Design, Packaging, Brochure, Invite, Direct Mail Concepts
  • 13. Website Concept Goal: SXUL Chocolate is a fine chocolatier based in Austin, Texas. This Flash website concept features a fictional nite club tour where navigation links to rooms marketing recipes, events, retail locations and product. Role: Site concept, Copy concepts, Flash, Design, Illustration, Art Direction, Photography. Client: Sxul Chocolate Firm: Bruce Shaw/Jay Herde Bar: Line Art Concept Color Composition: Wave Motif Flash Site Pages