Career Development for Industrial Designers - Shelley Perry & Wesley Tan


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Career Development for Industrial Designers - Shelley Perry & Wesley Tan

  1. 1. More than a quarter of Australianbusinesses now use social media torecruit new staffTwo-thirds say social media should bepart of their recruitment strategy(Stafford, 2012)I Loves the ‘Diff. (2009). Telescope [Image]. Retrieved from
  2. 2. 60%35%24%1% othersSocial media used by Australianbusinesses for recruitment(Stafford, 2012)
  3. 3. (Brassfield, 2012)Neustadt-Geflüster. (2010). Commuters [Image]. Retrieved from find candidateswho might nototherwise apply86%Why do employers use social media for recruitment?
  4. 4. (Brassfield, 2012)Chaci’s Memories. (2012). Baby in sink [Image].Retrieved from save cost67%Why do employers use social media for recruitment?
  5. 5. (Brassfield, 2012)O’Blog. (2012). Maddie [Image]. Retrieved from target a specificset of skills52%Why do employers use social media for recruitment?
  6. 6. Animals and birds pictures. (2012). Snail [Image]. Retrieved from’s Marketing Solutions. (2012). Icons [Image]. Retrieved from study into recent promotions(Saha, 2012)
  7. 7. Focus on Industrial DesignersCar Design Blog. (2009). Sketches [Image]. Retrieved from
  8. 8. Case StudyDaniel wants to be involved inhumanitarian design work in NepalMRAC. (2012). Young farmer [Image]. Retrieved from Huges Photography. (2012). Nepal [Image]. Retrieved from Gough Photography. (2012). Nepalese girl [Image]. Retrieved from Entrepreneurialship Forum. (2010). Car parts incubator [Image]. Retrieved from
  9. 9. Daniel’s Career StrategyBuild online networksChad Luckie. (2012). LinkedIn Profile [Image]. Retrieved from
  10. 10. Daniel’s Career StrategyJoin like-minded communities
  11. 11. Daniel’s Career StrategyShowcase and promote
  12. 12. Daniel’s Career StrategyShowcase and promote
  13. 13. Daniel’s Career StrategyShowcase and promote
  14. 14. Daniel’s Career StrategyShowcase and promote
  15. 15. Daniel’s Career StrategyShowcase and promote creations(GraemeAnthonyCVIV, 2010)
  16. 16. video
  17. 17. Daniel’s Career Strategy your voice
  18. 18. Daniel’s Career StrategyParticipate in competitions+collaborations(Core77, 2012)2012 Core77Social ImpactAwardWinner (Pro)Eliodomestico - Gabriele Diamanti
  19. 19. Daniel’s Career Strategywww.openideo.comParticipate in competitions+collaborations
  20. 20. Personal BrandingThe Sartorialist. (2011). On the Street [Image]. Retrieved from your nicheand passionbe authenticbe consistentbe professional,think quality
  21. 21. Exhibition-ISM. (2012). Totems [Image]. Retrieved from media platforms enableenhanced networking,self-promotion, learningand job-seekingSelect a manageable numberof platformsOptimum mix depends on yourspecific career planManage your personal brand
  22. 22. BibliographyAzevedo, M. (2012). Going Social: Digital Age Ushers New Era Of Recruiting. Retrieved from, V., Filippaios, F., & Morgan, S. (2010). Online Social Networks. International Journal of e-Business Management, 4(1), 20-33.Best, K. (2010). The Fundamentals of Design Management. Switzerland : AVA Publishing.Brassfield, M. (2012). The stats on social media recruiting. Retrieved from, A. (2012). Job seekers think like a search engine. Retrieved from, R. (2012). A Recruiters’ Perspective: Job Boards and Career Websites. Retrieved from (2012). A Beginner’s Guide to Social Media for the Job Seeker. Retrieved from, S. (2012, June 15). CEO Study shows Social is Important at the very top. [Web log post]. Retrieved from, S. (2012, June 21). Social Retail Storefront – Take a look at the Future! [Web log post]. Retrieved from, S. (2012, July 12). CEOs open their eyes to social. [Web log post]. Retrieved from, R. (2001). Winning at new products. Massachusetts : Perseus Publishing.Core77. (2012). Social Impact Professional Award. Retrieved from, A. (2011). A brief history of social media. Retrieved from, G, Gardner, J and Range, J. (2012). Social science. Business Review Weekly Jun14-20 pp18-21.
  23. 23. Design Institute of Australia. (2012). Design and related awards. Retrieved from, L. (2010). 10 ways to build your personal brand. Retrieved from, V. (2011). The Perils of Self-Promotion. Fortune, 164(8), 35-38.Farrington, J. (2012). Networking – What is the point?. Retrieved from (2011). Japan earthquake and tsunami relief. Retrieved from, L. (2011). 6 wickedly creative job applications for the digital age. Retrieved from, L. (2011). Use Social Media to Retool Your Career. Kiplingers Personal Finance, 65(7), 58-60.Gettler, L. (2012). Career building with social media. Retrieved from (2010, 24 Aug) Graeme Anthony CVIV – Intro. Retrieved from(, A. (2009). 20 Social Networking Sites for Business Professionals. Retrieved from (2010). OpenIDEO for IDEO. Retrieved from (2011). In-home sanitation solutons for WSUP and Unilever. Retrieved from (2012). Careers FAQ. Retrieved from, J. (2009). What would Google do. New York : Collins Business.Jensen, R. (2012). 9 free portfolio sites for industrial designers. Retrieved from, P. (2012). Is BranchOut Ready for Prime Time - My 30-Day Review Says No. Retrieved from
  24. 24. Kalman, F. (2012). Social Media: Learnings New Ecosystem. Chief Learning Officer, 11(8), 42-45.Kristi. (2011). WordPress vs. Tumblr – A Simple Overview. Retrieved from, R. (2012). The pros and cons of 4 personal branding sites. Retrieved from, M. (2012). Which social media networks are better for B2B and B2C? Retrieved from (2011). 9 companies doing LinkedIn right. Retrieved from, P. (2011). Reflections on Academic Blogging as a Vehicle for Professional Development. Proceedings of the EuropeanConference on e-Learning, 997-999.McHugh, M. (2012). Why Branchout is not a LinkedIn killer. Retrieved from (2012). LinkedIn meets mobile, announces TextIn. Retrieved from (2011). Social media – a recruitment revolution? Retrieved from, M. (2012). Five ways social media can help you get a promotion. Retrieved from, D. (2009). Top 10 social sites for finding a job. Retrieved from, D. (2011). How to build a social business. Retrieved from, B. (2012). Development and commercialisation of rechargeable wooden LED lamps. Journal of Humanitarian Engineering, Vol 1,Issue 1 May2012, pp21-25.Sensis. (2011). Social media report – what Australian people and businesses are doing with social media. Retrieved from
  25. 25. Social Media Academy. (2009). Career development social media strategy. Retrieved from Media Strategy for Small B2B service company? (2012). Retrieved from, P. (2012). One quarter of Australian businesses use social media to recruit new staff. Retrieved from, R. (2012). A Beginner’s Guide to Social Media for the Job Seeker. Retrieved from, K. (2012). The Connected Librarian: Using Social Media for "Do It Yourself" Professional Development. Partnership: TheCanadian Journal of Library & Information Practice & Research, 7(1), 1-5.Sung, D. (2009). Vimeo vs YouTube - which is the better video service? Retrieved from, E. (2012). The Social Media Network. Community College Journal, 82(3), 24-28.Ulrich, K and Eppinger, S. (2000). Product Design and Development. New York : McGraw Hill.Vaughan, P. (2011). 11 reasons your LinkedIn company page sucks. Retrieved from, P. (2012). 13 companies using LinkedIn company page features the right way. Retrieved from, R. (2011). Social Media Sites, Strategies & Tools for Non-Profits. Retrieved from